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- 1. Campus Irapuato-Salamanca Sede Yuriria UNIDAD DE APRENDIZAJE: Intercultural Communication: • Culture, communication and intercultural communication
- 2. What intercultural communication is? • Is the management of messages for the purpose of creating meaning across cultures. • Who uses intercultural communication? • EVERYONE. • How would you react to living with someone of a different culture for an entire year?
- 3. What is culture? • Is linked to communication and a wide range of human experience including feelings, identity and sense-making • Provides people with different ways of thinking, seeing, hearing and interpreting the world; • Involves a number of man-made, collective artifacts and is shared by the members of a social group; • Is something that shapes one‘s behaviour or structures one′s perception of the world
- 4. INTERCULTURAL COMMUNICATION • ORIGINS • Intercultural communication stretches back into antiquity. It all began when people from different cultures started to meet together and communicate with each other. First, it was promoted by missionaries, merchants or diplomats. • As an academic field of study and research it has been popular since 1950s. The term ‘intercultural communication’ was first used when the American anthropologists Edward T. Hall, Ruth and John Useem began to explore how people from different cultures can successfully communicate.
- 5. • During the past decades the growth of globalization, immigration and international tourism has involved large numbers of people in intercultural interaction. This has led to an increased desire and need for knowledge regarding how people from different cultures, beliefs and religions come together to work and communicate with each other.
- 6. DEFINITION • Interactions with people from different cultural backgrounds ; a process of exchanging, negotiating, and mediating ones cultural differences through language, non-verbal gestures, and space relationship.
- 7. Cross-cultural Communication • Cross-cultural Communication - implies a comparison of and contrast between particular aspects of communication between cultures• • Intercultural Communication - the communication between people from different cultures (it refers to what happens when these culturally- different groups come together, interact and communicate)
- 8. AGAIN: What is culture? • is linked to communication and a wide range of human experience including feelings, identity and sense-making • provides people with different ways of thinking, seeing, hearing and interpreting the world; • involves a number of man-made, collective artefacts and is shared by the members of a social group; • is something that shapes one‘s behaviour or structures one′s perception of the world.
- 9. Interdisciplinary orientation • Cultural anthropology• • Psychology • Social psychology • Sociology • Linguistics and semiotics • Cultural studies • Rhetoric
- 10. Benefits of studying Intercultural Communication • According to F.E. Jandt* • Improving verbal and nonverbal communication; • Becoming better in recognizing and undertaking communication behaviours in various contexts; • Better adaptation to a new environment; • Learning how to understand, reduce and overcome stress; better understanding of one’s own culture and finding one’s place in a society; • Reduced feeling of anxiety in contacts with members of other cultures; • Learning about customs and habitual behaviours of members of other cultures. *Jandt, F. E. (1995) Intercultural Communication. Sage Thousand Oaks.
- 11. Benefits of Intercultural Communication • willingness to accept differences • personal growth through increased tolerance • dialogue • cooperation • developing a positive attitude towards otherness
- 12. Importance of the InterCultural Communication theories • The importance of IC. The theories developed by the researchers and academics can and has been applied to many fields such as education, business, management, marketing, advertising and website design. • As education becomes more and more globalized, many teachers need to know how best communicate with students. Intercultural communication gives the man insight into the areas they need to address or understand. Intercultural communication theories are now also used within the education, business, health care and other public services due to growing multicultural populations.
- 13. Cross-cultural communication • As our world becomes increasingly interconnected, people increasingly encounter problems when communicating with people from other cultures. This can lead to problems ranging from communicative frustration, employee frustration and decreased efficiency.
- 14. Cross-cultural communication in the teaching context. • CLASS DISCUSSION • Lack in communication can be a problem in the EFL classrom. Can you mention any case and propose solutions? • How much do you know about this kind of intercultural problems?
- 15. Discussion • What does intercultural communication mean to you? • What are, in your opinion, the benefits of developing intercultural awareness? • Can intercultural communication be dangerous in any way?