Design Thinking in Medical Field

May 6, 2010Download as KEY, PDF1 like799 views

This document describes the development of a home medical care support service using design thinking. It discusses conducting ethnographic research by observing doctors and nurses on home visits. Researchers analyzed the experiences through 5 models and created personas and scenarios. Ideas were prototyped through paper prototyping and tinkering with gadgets. Prototypes were demoed and feedback was collected from medical professionals to refine the concept of a new home healthcare support service.

“Discharge Support”
“ Home Medical Care Support”
developed by Design Thinking
Empowerment of Healthcare Workers

Keio Graduate School of Media Design, Medical Project

Copyright?2009 KMD. All rights reserved.

What is Design Thinking
Design Thinking Design thinking is gathering attention
Organizations which is introducing Design
A Method that applies Designer’s Practice to
Thinking
create
New Industries
Research as on-site observation
Ethnography
Research Discovering potential needs
Fall down early for early success
Prototyping Book written by Prof. Okude
Rapid prototyping Toolbox for Design
Thinking

Solution of various medical issues by design thinking

Design Studio set up in the Hospital

Vitality,Inc
.

Social Innovation Cycle
Philosophy & Vision

Ethnographic Research
Service Design

5model Analysis
Demo & Feedback
Persona & Scenario

Tinkering
Paper Prototyping

We are developing
New Home-Healthcare Support Service !!

Explain based on
Design Thinking Method’s practice.

Philosophy & Vision

Ethnographic Research
Service Design

5model Analysis
Our Achievement
Demo & Feedback

Persona & Scenario
Tinkering
Paper Prototyping

Philosophy & Vision

Ethnographic Research
Service Design

5model Analysis

Demo & Feedback
Persona & Scenario

Tinkering
Paper Prototyping

Ethnography Research

Work out research by accompanying a doctor and a nurse
on visit to patient’s home.

5Model Analysis

Analyze research experiences from 5 points of view.

Personas
Set personas speci?cally
as if personas are existed.

Setting speci?c service targets based on the analysis

Scenarios

Design by representing scenarios
for describing context which persona use the service.

Paper Prototyping

Brush up ideas
by sketching ideas and performing scenarios.

Tinkering

Trying ideas by rustling up some gadgets.

Demo & Feedback

Making prototypes and obtaining feedbacks
from doctors and visiting nurses.

A hospital used design thinking to develop a home healthcare support program. Through ethnographic research like accompanying medical staff on home visits, they gathered insights and identified needs. They analyzed the research through 5 different perspectives and created personas and scenarios to design for. They prototyped ideas through paper prototypes and testing gadgets to refine solutions. Prototypes were demoed to doctors and nurses for feedback to improve the program, called "COCON", aimed at empowering healthcare workers and solving medical issues through design.

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Design Thinking in Medical Field

1. “Discharge Support” “ Home Medical Care Support” developed by Design Thinking Empowerment of Healthcare Workers Keio Graduate School of Media Design, Medical Project Copyright?2009 KMD. All rights reserved.

2. What is Design Thinking Design Thinking Design thinking is gathering attention Organizations which is introducing Design A Method that applies Designer’s Practice to Thinking create New Industries Research as on-site observation Ethnography Research Discovering potential needs Fall down early for early success Prototyping Book written by Prof. Okude Rapid prototyping Toolbox for Design Thinking Solution of various medical issues by design thinking Design Studio set up in the Hospital Vitality,Inc .

3. Social Innovation Cycle Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping We are developing New Home-Healthcare Support Service !!

4. Explain based on Design Thinking Method’s practice. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Our Achievement Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

5. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

6. Ethnography Research Work out research by accompanying a doctor and a nurse on visit to patient’s home.

7. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

8. 5Model Analysis Analyze research experiences from 5 points of view.

9. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

10. Personas Set personas speci?cally as if personas are existed. Setting speci?c service targets based on the analysis

11. Scenarios Design by representing scenarios for describing context which persona use the service.

12. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

13. Paper Prototyping Brush up ideas by sketching ideas and performing scenarios.

14. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

15. Tinkering Trying ideas by rustling up some gadgets.

16. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

17. Demo & Feedback Making prototypes and obtaining feedbacks from doctors and visiting nurses.

18. Philosophy & Vision Ethnographic Research Service Design 5model Analysis Demo & Feedback Persona & Scenario Tinkering Paper Prototyping

19. ? ? Concept ? ? ? ? ”COCON” ? ?

20. Code Name “MN2”

21. Service Design

Editor's Notes

#21: We are developing New Home Healthcare Support Service !!

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Design Thinking in Medical Field

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Editor's Notes