Personal Information
Organization / Workplace
Singapore, Singapore Singapore
Occupation
'Go-To' & 'Get-It-Done' Person | Brand & Communications Strategist | Marketing & Advertising Professional | APAC
Industry
Advertising / Marketing / PR
About
My business cards say such things as Business Director, Brand Strategist and Regional Senior Planner. But when you get right down to it, Im so much more Im a marketer, a communications professional, an entrepreneur, a social media strategist and an avid volunteer.
Im also a big believer in the power of branding.
I believe that we dont just buy any stuff. We dont make purchase decisions based only on brand names, features and benefits. We make decisions based on emotions, gut feel and delivery on brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is were doing and say, Oh, I need some of THAT!
And so I ...
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Tags
singapore
skills
emerging trends
marketing communication
media business
new technologies
social media
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