狠狠撸

Singapore Singapore

Integrated Planning and Digital Leader at MSLGROUP Asia

Advertising / Marketing / PR

I lead Integrated Planning and Digital at MSLGROUP 鈥斅燩ublicis Groupe's Strategic Communications and Engagement Company. I contribute to the strategic direction of the agency and providing counsel to key clients. I lead a multinational team of a 100+ people who use data + insights + art + code + copy to come up with innovative and impactful marketing and communication solutions. I have seventeen+ years of experience spanning marketing, mainstream print ant TV journalism, and computer programming. My love for seeing the big picture, telling stories, creating content, design and programming has come together beautifully (and serendipitously) in my current role.