�ݺ�ߣshows by User: AppLift

�ݺ�ߣshows by User: AppLift / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: AppLift / Mon, 20 Nov 2017 17:33:45 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: AppLift A Debate on Standards: Setting Standards to Fight Attribution Fraud /slideshow/a-debate-on-standards-setting-standards-to-fight-attribution-fraud/82394214 appliftdoswebinar3kochava20nov2017final-171120173345
A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be attributed with which conversion. Furthermore, the impact of fraud on attribution (and user acquisition in general) cannot be ignored. To continue our insightful webinar series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud. ]]>
A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be attributed with which conversion. Furthermore, the impact of fraud on attribution (and user acquisition in general) cannot be ignored. To continue our insightful webinar series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud. ]]> Mon, 20 Nov 2017 17:33:45 GMT /slideshow/a-debate-on-standards-setting-standards-to-fight-attribution-fraud/82394214 AppLift@slideshare.net(AppLift) A Debate on Standards: Setting Standards to Fight Attribution Fraud AppLift A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be attributed with which conversion. Furthermore, the impact of fraud on attribution (and user acquisition in general) cannot be ignored. To continue our insightful webinar series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliftdoswebinar3kochava20nov2017final-171120173345-thumbnail.jpg?width=120&height=120&fit=bounds" /> A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be attributed with which conversion. Furthermore, the impact of fraud on attribution (and user acquisition in general) cannot be ignored. To continue our insightful webinar series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud.

A Debate on Standards: Setting Standards to Fight Attribution Fraud from AppLift

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0 Unlock App Marketing Success With Rewarded Ads /slideshow/unlock-app-marketing-success-with-rewarded-ads/78081982 appliftadjustrewardedads20jul2017-170720104913
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy. Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic How to measure the impact of rewarded ads Thank you to all those who joined us! In case you couldn’t catch the webinar live, we’ve got you covered here. Check out the slides below. ]]>
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy. Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic How to measure the impact of rewarded ads Thank you to all those who joined us! In case you couldn’t catch the webinar live, we’ve got you covered here. Check out the slides below. ]]> Thu, 20 Jul 2017 10:49:13 GMT /slideshow/unlock-app-marketing-success-with-rewarded-ads/78081982 AppLift@slideshare.net(AppLift) Unlock App Marketing Success With Rewarded Ads AppLift Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy. Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic How to measure the impact of rewarded ads Thank you to all those who joined us! In case you couldn’t catch the webinar live, we’ve got you covered here. Check out the slides below. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliftadjustrewardedads20jul2017-170720104913-thumbnail.jpg?width=120&height=120&fit=bounds" /> Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy. Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic How to measure the impact of rewarded ads Thank you to all those who joined us! In case you couldn’t catch the webinar live, we’ve got you covered here. Check out the slides below.

Unlock App Marketing Success With Rewarded Ads from AppLift

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0 AppLift and Branch Webinar /slideshow/applift-and-branch-webinar/76511094 applift-branchwebinar-170531054519
This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift. Over the course of the webinar, we covered a number of topics: - The mobile app landscape in 2017. - Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications. - Differences between paid and organic UA strategies. - User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users. Browse through the slides for a recap of the webinar discussion!]]>
This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift. Over the course of the webinar, we covered a number of topics: - The mobile app landscape in 2017. - Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications. - Differences between paid and organic UA strategies. - User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users. Browse through the slides for a recap of the webinar discussion!]]> Wed, 31 May 2017 05:45:19 GMT /slideshow/applift-and-branch-webinar/76511094 AppLift@slideshare.net(AppLift) AppLift and Branch Webinar AppLift This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift. Over the course of the webinar, we covered a number of topics: - The mobile app landscape in 2017. - Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications. - Differences between paid and organic UA strategies. - User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users. Browse through the slides for a recap of the webinar discussion! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/applift-branchwebinar-170531054519-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift. Over the course of the webinar, we covered a number of topics: - The mobile app landscape in 2017. - Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications. - Differences between paid and organic UA strategies. - User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users. Browse through the slides for a recap of the webinar discussion!

AppLift and Branch Webinar from AppLift

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0 AppLift Webinar: "Mobile Programmatic ABC" /slideshow/applift-webinar-mobile-programmatic-abc/70121734 appliftprogrammaticwebinar-161214053919
Programmatic media buying is expected to grow over 30% in 2017, ahead of all other channels. If there was ever a time to go the programmatic way, it is now. Here's your chance to brush up on all things programmatic and get ready to scale your campaigns! In this exclusive webinar Rishi Agarwal (Managing Director, AppLift India and DataLift 360 Enterprise), demystifies the basics of programmatic advertising, explores how it differs from traditional media buying and explains why it is a game changer for mobile advertising. Mobile is changing - are you ready?]]>
Programmatic media buying is expected to grow over 30% in 2017, ahead of all other channels. If there was ever a time to go the programmatic way, it is now. Here's your chance to brush up on all things programmatic and get ready to scale your campaigns! In this exclusive webinar Rishi Agarwal (Managing Director, AppLift India and DataLift 360 Enterprise), demystifies the basics of programmatic advertising, explores how it differs from traditional media buying and explains why it is a game changer for mobile advertising. Mobile is changing - are you ready?]]> Wed, 14 Dec 2016 05:39:19 GMT /slideshow/applift-webinar-mobile-programmatic-abc/70121734 AppLift@slideshare.net(AppLift) AppLift Webinar: "Mobile Programmatic ABC" AppLift Programmatic media buying is expected to grow over 30% in 2017, ahead of all other channels. If there was ever a time to go the programmatic way, it is now. Here's your chance to brush up on all things programmatic and get ready to scale your campaigns! In this exclusive webinar Rishi Agarwal (Managing Director, AppLift India and DataLift 360 Enterprise), demystifies the basics of programmatic advertising, explores how it differs from traditional media buying and explains why it is a game changer for mobile advertising. Mobile is changing - are you ready? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliftprogrammaticwebinar-161214053919-thumbnail.jpg?width=120&height=120&fit=bounds" /> Programmatic media buying is expected to grow over 30% in 2017, ahead of all other channels. If there was ever a time to go the programmatic way, it is now. Here's your chance to brush up on all things programmatic and get ready to scale your campaigns! In this exclusive webinar Rishi Agarwal (Managing Director, AppLift India and DataLift 360 Enterprise), demystifies the basics of programmatic advertising, explores how it differs from traditional media buying and explains why it is a game changer for mobile advertising. Mobile is changing - are you ready?

AppLift Webinar: "Mobile Programmatic ABC" from AppLift

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0 How to Re-Engage Your Mobile Users Before and After the Holiday Season /slideshow/how-to-reengage-your-mobile-users-before-and-after-the-holiday-season/67112624 reengagementwebinar-161013084659
While it is clear that retaining and re-engaging mobile users is much more cost-effective than acquiring new ones, many mobile marketers still struggle to know exactly how to go about it. With the holidays fast approaching, making the most of user re-engagement is paramount for all mobile verticals. In this presentation, three mobile experts offer their insights on various aspects of re-engagement: - John Egan, Growth Engineer Manager at social network Pinterest, explains how mobile-specific marketing techniques, such as push notifications, combined with more traditional methods such as SMS and email, can make for very efficient re-engagement tools. - Alex Austin, CEO at Branch.io, dives into deep-linking techniques, which are essential in ensuring a flawless re-engagement experience. - Hugo Gersanois, CSO at AppLift, goes over the state of mobile retargeting, which enables mobile advertisers to reach their users across programmatic sources. The video recording can be accessed here: https://vimeo.com/applift/reengage-holidays]]>
While it is clear that retaining and re-engaging mobile users is much more cost-effective than acquiring new ones, many mobile marketers still struggle to know exactly how to go about it. With the holidays fast approaching, making the most of user re-engagement is paramount for all mobile verticals. In this presentation, three mobile experts offer their insights on various aspects of re-engagement: - John Egan, Growth Engineer Manager at social network Pinterest, explains how mobile-specific marketing techniques, such as push notifications, combined with more traditional methods such as SMS and email, can make for very efficient re-engagement tools. - Alex Austin, CEO at Branch.io, dives into deep-linking techniques, which are essential in ensuring a flawless re-engagement experience. - Hugo Gersanois, CSO at AppLift, goes over the state of mobile retargeting, which enables mobile advertisers to reach their users across programmatic sources. The video recording can be accessed here: https://vimeo.com/applift/reengage-holidays]]> Thu, 13 Oct 2016 08:46:59 GMT /slideshow/how-to-reengage-your-mobile-users-before-and-after-the-holiday-season/67112624 AppLift@slideshare.net(AppLift) How to Re-Engage Your Mobile Users Before and After the Holiday Season AppLift While it is clear that retaining and re-engaging mobile users is much more cost-effective than acquiring new ones, many mobile marketers still struggle to know exactly how to go about it. With the holidays fast approaching, making the most of user re-engagement is paramount for all mobile verticals. In this presentation, three mobile experts offer their insights on various aspects of re-engagement: - John Egan, Growth Engineer Manager at social network Pinterest, explains how mobile-specific marketing techniques, such as push notifications, combined with more traditional methods such as SMS and email, can make for very efficient re-engagement tools. - Alex Austin, CEO at Branch.io, dives into deep-linking techniques, which are essential in ensuring a flawless re-engagement experience. - Hugo Gersanois, CSO at AppLift, goes over the state of mobile retargeting, which enables mobile advertisers to reach their users across programmatic sources. The video recording can be accessed here: https://vimeo.com/applift/reengage-holidays <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reengagementwebinar-161013084659-thumbnail.jpg?width=120&height=120&fit=bounds" /> While it is clear that retaining and re-engaging mobile users is much more cost-effective than acquiring new ones, many mobile marketers still struggle to know exactly how to go about it. With the holidays fast approaching, making the most of user re-engagement is paramount for all mobile verticals. In this presentation, three mobile experts offer their insights on various aspects of re-engagement: - John Egan, Growth Engineer Manager at social network Pinterest, explains how mobile-specific marketing techniques, such as push notifications, combined with more traditional methods such as SMS and email, can make for very efficient re-engagement tools. - Alex Austin, CEO at Branch.io, dives into deep-linking techniques, which are essential in ensuring a flawless re-engagement experience. - Hugo Gersanois, CSO at AppLift, goes over the state of mobile retargeting, which enables mobile advertisers to reach their users across programmatic sources. The video recording can be accessed here: https://vimeo.com/applift/reengage-holidays

How to Re-Engage Your Mobile Users Before and After the Holiday Season from AppLift

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0 The Fundamental Concepts of Mobile Programmatic /slideshow/the-fundamental-concepts-of-mobile-programmatic/60453792 fundamentalconceptsprogrammaticapplift-160404131538
All recent studies confirm the trend: programmatic media buying, in mobile in particular, is booming. That’s very well, but what is programmatic and how does it exactly work? In this presentation you'll learn how to make the best of mobile programmatic buying as we: - Explain the basic concepts at play in programmatic - Go over the history of programmatic - Demystify the complex programmatic landscape - Unveil the vast array of targeting options available - Understand how to leverage all types of data for optimized performance]]>
All recent studies confirm the trend: programmatic media buying, in mobile in particular, is booming. That’s very well, but what is programmatic and how does it exactly work? In this presentation you'll learn how to make the best of mobile programmatic buying as we: - Explain the basic concepts at play in programmatic - Go over the history of programmatic - Demystify the complex programmatic landscape - Unveil the vast array of targeting options available - Understand how to leverage all types of data for optimized performance]]> Mon, 04 Apr 2016 13:15:38 GMT /slideshow/the-fundamental-concepts-of-mobile-programmatic/60453792 AppLift@slideshare.net(AppLift) The Fundamental Concepts of Mobile Programmatic AppLift All recent studies confirm the trend: programmatic media buying, in mobile in particular, is booming. That’s very well, but what is programmatic and how does it exactly work? In this presentation you'll learn how to make the best of mobile programmatic buying as we: - Explain the basic concepts at play in programmatic - Go over the history of programmatic - Demystify the complex programmatic landscape - Unveil the vast array of targeting options available - Understand how to leverage all types of data for optimized performance <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fundamentalconceptsprogrammaticapplift-160404131538-thumbnail.jpg?width=120&height=120&fit=bounds" /> All recent studies confirm the trend: programmatic media buying, in mobile in particular, is booming. That’s very well, but what is programmatic and how does it exactly work? In this presentation you'll learn how to make the best of mobile programmatic buying as we: - Explain the basic concepts at play in programmatic - Go over the history of programmatic - Demystify the complex programmatic landscape - Unveil the vast array of targeting options available - Understand how to leverage all types of data for optimized performance

The Fundamental Concepts of Mobile Programmatic from AppLift

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0 How to Drive a 360 Degree App Marketing Strategy Through First-Party Data /slideshow/how-to-drive-a-360-degree-app-marketing-strategy-through-firstparty-data/55258493 appgrowth-applift-localytics-151118161114-lva1-app6891
As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them, and carry out more effective marketing and advertising efforts. Unfortunately, too often they ignore, or fail to properly capitalize on this opportunity. In this presentation, you'll learn - Best practices in user segmentation and first-party user data analysis - How to leverage the data for better in-app engagement strategies - How to utilize the data for more effective advertising campaigns]]>
As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them, and carry out more effective marketing and advertising efforts. Unfortunately, too often they ignore, or fail to properly capitalize on this opportunity. In this presentation, you'll learn - Best practices in user segmentation and first-party user data analysis - How to leverage the data for better in-app engagement strategies - How to utilize the data for more effective advertising campaigns]]> Wed, 18 Nov 2015 16:11:14 GMT /slideshow/how-to-drive-a-360-degree-app-marketing-strategy-through-firstparty-data/55258493 AppLift@slideshare.net(AppLift) How to Drive a 360 Degree App Marketing Strategy Through First-Party Data AppLift As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them, and carry out more effective marketing and advertising efforts. Unfortunately, too often they ignore, or fail to properly capitalize on this opportunity. In this presentation, you'll learn - Best practices in user segmentation and first-party user data analysis - How to leverage the data for better in-app engagement strategies - How to utilize the data for more effective advertising campaigns <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appgrowth-applift-localytics-151118161114-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them, and carry out more effective marketing and advertising efforts. Unfortunately, too often they ignore, or fail to properly capitalize on this opportunity. In this presentation, you'll learn - Best practices in user segmentation and first-party user data analysis - How to leverage the data for better in-app engagement strategies - How to utilize the data for more effective advertising campaigns

How to Drive a 360 Degree App Marketing Strategy Through First-Party Data from AppLift

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0 Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosystem Ensures Its Long-Term Success /slideshow/realtime-fraud-prevention-why-a-clean-highquality-mobile-adtech-ecosystem-ensures-its-longterm-success/53006211 worklab-appliftsmaatopresentationv-150921085929-lva1-app6891
Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015. During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides.]]>
Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015. During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides.]]> Mon, 21 Sep 2015 08:59:29 GMT /slideshow/realtime-fraud-prevention-why-a-clean-highquality-mobile-adtech-ecosystem-ensures-its-longterm-success/53006211 AppLift@slideshare.net(AppLift) Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosystem Ensures Its Long-Term Success AppLift Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015. During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/worklab-appliftsmaatopresentationv-150921085929-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015. During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides.

Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosystem Ensures Its Long-Term Success from AppLift

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0 Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer /slideshow/applift-apps-world-2015-chris-mobile-advertising-the-multi-screen-consumer/47340600 appliftappsworldcg-150423114208-conversion-gate01
Assessing the reach, exposure and engagement to multi-screen consumers Making advertising an engaging experience by targeting the right audience with the right message on the right device]]>
Assessing the reach, exposure and engagement to multi-screen consumers Making advertising an engaging experience by targeting the right audience with the right message on the right device]]> Thu, 23 Apr 2015 11:42:08 GMT /slideshow/applift-apps-world-2015-chris-mobile-advertising-the-multi-screen-consumer/47340600 AppLift@slideshare.net(AppLift) Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer AppLift Assessing the reach, exposure and engagement to multi-screen consumers Making advertising an engaging experience by targeting the right audience with the right message on the right device <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliftappsworldcg-150423114208-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Assessing the reach, exposure and engagement to multi-screen consumers Making advertising an engaging experience by targeting the right audience with the right message on the right device

Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer from AppLift

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0 The World of Travel in Mobile /slideshow/travel-infographic/46532057 travel-infographic-150401054718-conversion-gate01
Did you know that 47% of travelers start a trip on mobile? Together with Priori Data, we took at look at the current state of the travel industry on mobile to release relevant stats on the vertical: average cost of acquisition, number of travel apps on the app stores, as well as top 5 publishers by country and platform.]]>
Did you know that 47% of travelers start a trip on mobile? Together with Priori Data, we took at look at the current state of the travel industry on mobile to release relevant stats on the vertical: average cost of acquisition, number of travel apps on the app stores, as well as top 5 publishers by country and platform.]]> Wed, 01 Apr 2015 05:47:17 GMT /slideshow/travel-infographic/46532057 AppLift@slideshare.net(AppLift) The World of Travel in Mobile AppLift Did you know that 47% of travelers start a trip on mobile? Together with Priori Data, we took at look at the current state of the travel industry on mobile to release relevant stats on the vertical: average cost of acquisition, number of travel apps on the app stores, as well as top 5 publishers by country and platform. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/travel-infographic-150401054718-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Did you know that 47% of travelers start a trip on mobile? Together with Priori Data, we took at look at the current state of the travel industry on mobile to release relevant stats on the vertical: average cost of acquisition, number of travel apps on the app stores, as well as top 5 publishers by country and platform.

The World of Travel in Mobile from AppLift

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0 G-HUB 2015: 유저확보의 모든 것 /slideshow/app-lift-ghubpresentationcompressed/45462433 appliftghubpresentation-150305035943-conversion-gate01
앱리프트의 임현균 팀장이 말하는 유저 확보의 모든 것! 지난 2월 27일(금) 판교테크노밸리에서 개최된 G-HUB 컨퍼런스에서 발표한 스피킹 자료를 공유합니다. 자료에 대해 궁금한 점이 있으신 분들은 jun@applift.com 으로 이메일을 보내주세요!]]>
앱리프트의 임현균 팀장이 말하는 유저 확보의 모든 것! 지난 2월 27일(금) 판교테크노밸리에서 개최된 G-HUB 컨퍼런스에서 발표한 스피킹 자료를 공유합니다. 자료에 대해 궁금한 점이 있으신 분들은 jun@applift.com 으로 이메일을 보내주세요!]]> Thu, 05 Mar 2015 03:59:43 GMT /slideshow/app-lift-ghubpresentationcompressed/45462433 AppLift@slideshare.net(AppLift) G-HUB 2015: 유저확보의 모든 것 AppLift 앱리프트의 임현균 팀장이 말하는 유저 확보의 모든 것! 지난 2월 27일(금) 판교테크노밸리에서 개최된 G-HUB 컨퍼런스에서 발표한 스피킹 자료를 공유합니다. 자료에 대해 궁금한 점이 있으신 분들은 jun@applift.com 으로 이메일을 보내주세요! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliftghubpresentation-150305035943-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 앱리프트의 임현균 팀장이 말하는 유저 확보의 모든 것! 지난 2월 27일(금) 판교테크노밸리에서 개최된 G-HUB 컨퍼런스에서 발표한 스피킹 자료를 공유합니다. 자료에 대해 궁금한 점이 있으신 분들은 jun@applift.com 으로 이메일을 보내주세요!

G-HUB 2015: 유저확보의 모든 것 from AppLift

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0 TGS 2015: Monetizing your App with Native Advertising /slideshow/tgs-2015-monetizing-your-app-with-native-advertising/44331446 appliftnativeadvertisingpresentationtgsss-150205195448-conversion-gate01
From Taipei Game Show 2015: Learn how to monetize your app with native advertising. If you have any questions please contact Stephen Chung via email sc@applift.com]]>
From Taipei Game Show 2015: Learn how to monetize your app with native advertising. If you have any questions please contact Stephen Chung via email sc@applift.com]]> Thu, 05 Feb 2015 19:54:48 GMT /slideshow/tgs-2015-monetizing-your-app-with-native-advertising/44331446 AppLift@slideshare.net(AppLift) TGS 2015: Monetizing your App with Native Advertising AppLift From Taipei Game Show 2015: Learn how to monetize your app with native advertising. If you have any questions please contact Stephen Chung via email sc@applift.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliftnativeadvertisingpresentationtgsss-150205195448-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> From Taipei Game Show 2015: Learn how to monetize your app with native advertising. If you have any questions please contact Stephen Chung via email sc@applift.com

TGS 2015: Monetizing your App with Native Advertising from AppLift

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0 PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad Spend /slideshow/applift-michael-purizs-pg-connects-presentation/43478646 141219applifttvpgconnects-150113134126-conversion-gate01
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com]]>
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com]]> Tue, 13 Jan 2015 13:41:26 GMT /slideshow/applift-michael-purizs-pg-connects-presentation/43478646 AppLift@slideshare.net(AppLift) PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad Spend AppLift From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend��. If you have any questions please contact Michael Puriz via email mp@applift.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/141219applifttvpgconnects-150113134126-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend��. If you have any questions please contact Michael Puriz via email mp@applift.com

PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad Spend from AppLift

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0 Leveraging TV and YouTube for User Acquisition Campaigns /slideshow/leveraging-tv-and-youtube-for-user-acquisition-campaigns/39642123 140922applifttvwebinarv02-140929041555-phpapp02
In this webinar, learn how you can leverage the incredible reach of TV and YouTube as acquisition channels for your mobile games.]]>
In this webinar, learn how you can leverage the incredible reach of TV and YouTube as acquisition channels for your mobile games.]]> Mon, 29 Sep 2014 04:15:54 GMT /slideshow/leveraging-tv-and-youtube-for-user-acquisition-campaigns/39642123 AppLift@slideshare.net(AppLift) Leveraging TV and YouTube for User Acquisition Campaigns AppLift In this webinar, learn how you can leverage the incredible reach of TV and YouTube as acquisition channels for your mobile games. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/140922applifttvwebinarv02-140929041555-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar, learn how you can leverage the incredible reach of TV and YouTube as acquisition channels for your mobile games.

Leveraging TV and YouTube for User Acquisition Campaigns from AppLift

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0 Leveraging Customer Lifetime Value for user acquisition campaigns /slideshow/ltv-webinar-presentation/33860651 ltvwebinarpresentation-140423125041-phpapp02
Learn how to: - track - compute - and leverage Customer Lifetime Value for the user acquisition campaigns of your mobile games. Featuring industry experts Eric Seufert from Wooga, James Peng from Storm8 and Simon Kendall from adjust by adeven. Get the right users!]]>
Learn how to: - track - compute - and leverage Customer Lifetime Value for the user acquisition campaigns of your mobile games. Featuring industry experts Eric Seufert from Wooga, James Peng from Storm8 and Simon Kendall from adjust by adeven. Get the right users!]]> Wed, 23 Apr 2014 12:50:41 GMT /slideshow/ltv-webinar-presentation/33860651 AppLift@slideshare.net(AppLift) Leveraging Customer Lifetime Value for user acquisition campaigns AppLift Learn how to: - track - compute - and leverage Customer Lifetime Value for the user acquisition campaigns of your mobile games. Featuring industry experts Eric Seufert from Wooga, James Peng from Storm8 and Simon Kendall from adjust by adeven. Get the right users! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ltvwebinarpresentation-140423125041-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to: - track - compute - and leverage Customer Lifetime Value for the user acquisition campaigns of your mobile games. Featuring industry experts Eric Seufert from Wooga, James Peng from Storm8 and Simon Kendall from adjust by adeven. Get the right users!

Leveraging Customer Lifetime Value for user acquisition campaigns from AppLift

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0 Mobile Games Market Outlook Webinar /slideshow/mobile-games-market-outlook-webinar/31401107 mobilegamesmarketoutlookpresentation-140219133211-phpapp01
Learn about the main trends for the mobile games market in 2014! Join our panel of experts: - Peter Warman, CEO, Newzoo - Jan Miczaika, COO, Wooga - Tiuri van Agten, Data Analyst, Distimo We will explore the trends for 2014 in 4 parts: - General market trends - Platform trends - Regional trends - General outlook: opportunities and challenges]]>
Learn about the main trends for the mobile games market in 2014! Join our panel of experts: - Peter Warman, CEO, Newzoo - Jan Miczaika, COO, Wooga - Tiuri van Agten, Data Analyst, Distimo We will explore the trends for 2014 in 4 parts: - General market trends - Platform trends - Regional trends - General outlook: opportunities and challenges]]> Wed, 19 Feb 2014 13:32:11 GMT /slideshow/mobile-games-market-outlook-webinar/31401107 AppLift@slideshare.net(AppLift) Mobile Games Market Outlook Webinar AppLift Learn about the main trends for the mobile games market in 2014! Join our panel of experts: - Peter Warman, CEO, Newzoo - Jan Miczaika, COO, Wooga - Tiuri van Agten, Data Analyst, Distimo We will explore the trends for 2014 in 4 parts: - General market trends - Platform trends - Regional trends - General outlook: opportunities and challenges <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilegamesmarketoutlookpresentation-140219133211-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn about the main trends for the mobile games market in 2014! Join our panel of experts: - Peter Warman, CEO, Newzoo - Jan Miczaika, COO, Wooga - Tiuri van Agten, Data Analyst, Distimo We will explore the trends for 2014 in 4 parts: - General market trends - Platform trends - Regional trends - General outlook: opportunities and challenges

Mobile Games Market Outlook Webinar from AppLift

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0 Ad-Based Strategies for App Monetization: Native Ad Units /slideshow/app-monetization-through-native-ad-units/28894592 mobilemonetizationreworked-131204130410-phpapp02
This presentations takes a look at the best way to monetize in-app traffic through native ad formats.]]>
This presentations takes a look at the best way to monetize in-app traffic through native ad formats.]]> Wed, 04 Dec 2013 13:04:10 GMT /slideshow/app-monetization-through-native-ad-units/28894592 AppLift@slideshare.net(AppLift) Ad-Based Strategies for App Monetization: Native Ad Units AppLift This presentations takes a look at the best way to monetize in-app traffic through native ad formats. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemonetizationreworked-131204130410-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentations takes a look at the best way to monetize in-app traffic through native ad formats.

Ad-Based Strategies for App Monetization: Native Ad Units from AppLift

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0 Native ads /slideshow/native-ads-28894534/28894534 nativeads-131204130259-phpapp01
]]>
]]> Wed, 04 Dec 2013 13:02:59 GMT /slideshow/native-ads-28894534/28894534 AppLift@slideshare.net(AppLift) Native ads AppLift <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nativeads-131204130259-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Native ads from AppLift

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0 The Global Mobile Games Landscape /slideshow/the-globalmobilegameslandscape131107032408phpapp02/28894062 the-global-mobile-games-landscape-131107032408-phpapp02-131204124840-phpapp01
The underlying analysis investigates the appeal of different regions for mobile game publishers and sheds light onto growth opportunities, monetization potential and user acquisition costs.]]>
The underlying analysis investigates the appeal of different regions for mobile game publishers and sheds light onto growth opportunities, monetization potential and user acquisition costs.]]> Wed, 04 Dec 2013 12:48:40 GMT /slideshow/the-globalmobilegameslandscape131107032408phpapp02/28894062 AppLift@slideshare.net(AppLift) The Global Mobile Games Landscape AppLift The underlying analysis investigates the appeal of different regions for mobile game publishers and sheds light onto growth opportunities, monetization potential and user acquisition costs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-global-mobile-games-landscape-131107032408-phpapp02-131204124840-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The underlying analysis investigates the appeal of different regions for mobile game publishers and sheds light onto growth opportunities, monetization potential and user acquisition costs.

The Global Mobile Games Landscape from AppLift

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0 Designing the UA Process - ROI-positive Use Acquisition /slideshow/designing-the-ua-process-roipositive-use-acquisition/28894052 hfdesignintheuaprocesscc2013-131112085031-phpapp01-131204124832-phpapp02
A few simple steps to ROI-positive traffic buying!]]>
A few simple steps to ROI-positive traffic buying!]]> Wed, 04 Dec 2013 12:48:32 GMT /slideshow/designing-the-ua-process-roipositive-use-acquisition/28894052 AppLift@slideshare.net(AppLift) Designing the UA Process - ROI-positive Use Acquisition AppLift A few simple steps to ROI-positive traffic buying! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hfdesignintheuaprocesscc2013-131112085031-phpapp01-131204124832-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A few simple steps to ROI-positive traffic buying!

Designing the UA Process - ROI-positive Use Acquisition from AppLift

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0 https://cdn.slidesharecdn.com/profile-photo-AppLift-48x48.jpg?cb=1600087504 AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun. www.applift.com https://cdn.slidesharecdn.com/ss_thumbnails/appliftdoswebinar3kochava20nov2017final-171120173345-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-debate-on-standards-setting-standards-to-fight-attribution-fraud/82394214 A Debate on Standards:... https://cdn.slidesharecdn.com/ss_thumbnails/appliftadjustrewardedads20jul2017-170720104913-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/unlock-app-marketing-success-with-rewarded-ads/78081982 Unlock App Marketing S... https://cdn.slidesharecdn.com/ss_thumbnails/applift-branchwebinar-170531054519-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/applift-and-branch-webinar/76511094 AppLift and Branch Web...