�ݺ�ߣshows by User: maxlafranca

�ݺ�ߣshows by User: maxlafranca / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: maxlafranca / Tue, 27 Aug 2019 11:21:56 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: maxlafranca TH Range architecture /slideshow/th-range-architecture/166813667 th1-190827112156
What is range architecture and how to plan for it? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
What is range architecture and how to plan for it? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:56 GMT /slideshow/th-range-architecture/166813667 maxlafranca@slideshare.net(maxlafranca) TH Range architecture maxlafranca What is range architecture and how to plan for it? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th1-190827112156-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is range architecture and how to plan for it? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Range architecture from Massimiliano La Franca

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0 TH Product test /slideshow/th-product-test/166813663 th1-190827112154
What are the most used methodologies to test NPD in marketing? Focus on FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
What are the most used methodologies to test NPD in marketing? Focus on FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:54 GMT /slideshow/th-product-test/166813663 maxlafranca@slideshare.net(maxlafranca) TH Product test maxlafranca What are the most used methodologies to test NPD in marketing? Focus on FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th1-190827112154-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are the most used methodologies to test NPD in marketing? Focus on FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Product test from Massimiliano La Franca

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0 TH Market data /maxlafranca/th-market-data th2-190827112153
Marketers must read market data on daily basis. What are the most important indicators and how to read them? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Marketers must read market data on daily basis. What are the most important indicators and how to read them? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:53 GMT /maxlafranca/th-market-data maxlafranca@slideshare.net(maxlafranca) TH Market data maxlafranca Marketers must read market data on daily basis. What are the most important indicators and how to read them? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th2-190827112153-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketers must read market data on daily basis. What are the most important indicators and how to read them? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Market data from Massimiliano La Franca

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0 Th 2.3.1 issues and opportunities tool /slideshow/th-231-issues-and-opportunities-tool-166813658/166813658 th2-190827112152
Learn how to define key issues and key opportunities in order to set the proper marketing objectives This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn how to define key issues and key opportunities in order to set the proper marketing objectives This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:52 GMT /slideshow/th-231-issues-and-opportunities-tool-166813658/166813658 maxlafranca@slideshare.net(maxlafranca) Th 2.3.1 issues and opportunities tool maxlafranca Learn how to define key issues and key opportunities in order to set the proper marketing objectives This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th2-190827112152-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to define key issues and key opportunities in order to set the proper marketing objectives This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Th 2.3.1 issues and opportunities tool from Massimiliano La Franca

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0 TH Brand task and objectives /slideshow/th-brand-task-and-objectives/166813657 th3-190827112152
What are marketing objectives, communication objectives and brand task? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
What are marketing objectives, communication objectives and brand task? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:52 GMT /slideshow/th-brand-task-and-objectives/166813657 maxlafranca@slideshare.net(maxlafranca) TH Brand task and objectives maxlafranca What are marketing objectives, communication objectives and brand task? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th3-190827112152-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are marketing objectives, communication objectives and brand task? This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Brand task and objectives from Massimiliano La Franca

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0 TH Marketing plan & checlkist /slideshow/th-marketing-plan-checlkist/166813643 th4-190827112147
What is a marketing plan? What info should it contain? A practical guideline. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
What is a marketing plan? What info should it contain? A practical guideline. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:47 GMT /slideshow/th-marketing-plan-checlkist/166813643 maxlafranca@slideshare.net(maxlafranca) TH Marketing plan & checlkist maxlafranca What is a marketing plan? What info should it contain? A practical guideline. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827112147-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is a marketing plan? What info should it contain? A practical guideline. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Marketing plan & checlkist from Massimiliano La Franca

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0 TH developing communication - intro the structure /slideshow/th-developing-communication-intro-the-structure/166813636 th4-190827112146
Learn how to write a communication brief and brief your agencies. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn how to write a communication brief and brief your agencies. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:21:46 GMT /slideshow/th-developing-communication-intro-the-structure/166813636 maxlafranca@slideshare.net(maxlafranca) TH developing communication - intro the structure maxlafranca Learn how to write a communication brief and brief your agencies. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827112146-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to write a communication brief and brief your agencies. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH developing communication - intro the structure from Massimiliano La Franca

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0 TH Developing communication target /slideshow/th-developing-communication-target/166812870 th4-190827111458
Learn how to write a communication brief and brief your agencies. This section focuses on what is the communication target. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn how to write a communication brief and brief your agencies. This section focuses on what is the communication target. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:14:58 GMT /slideshow/th-developing-communication-target/166812870 maxlafranca@slideshare.net(maxlafranca) TH Developing communication target maxlafranca Learn how to write a communication brief and brief your agencies. This section focuses on what is the communication target. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827111458-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to write a communication brief and brief your agencies. This section focuses on what is the communication target. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Developing communication target from Massimiliano La Franca

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0 TH Developing communication key message /slideshow/th-developing-communication-key-message/166812867 th4-190827111457
Learn how to write a communication brief and brief your agencies. This section focuses on what is the key message. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn how to write a communication brief and brief your agencies. This section focuses on what is the key message. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:14:57 GMT /slideshow/th-developing-communication-key-message/166812867 maxlafranca@slideshare.net(maxlafranca) TH Developing communication key message maxlafranca Learn how to write a communication brief and brief your agencies. This section focuses on what is the key message. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827111457-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to write a communication brief and brief your agencies. This section focuses on what is the key message. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Developing communication key message from Massimiliano La Franca

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0 TH Developing communication: responses /slideshow/th-developing-communication-responses/166812862 th4-190827111455
Learn how to write a communication brief and brief your agencies. This section focuses on how to plan for specific consumers' response. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]>
Learn how to write a communication brief and brief your agencies. This section focuses on how to plan for specific consumers' response. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]> Tue, 27 Aug 2019 11:14:54 GMT /slideshow/th-developing-communication-responses/166812862 maxlafranca@slideshare.net(maxlafranca) TH Developing communication: responses maxlafranca Learn how to write a communication brief and brief your agencies. This section focuses on how to plan for specific consumers' response. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827111455-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to write a communication brief and brief your agencies. This section focuses on how to plan for specific consumers' response. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Developing communication: responses from Massimiliano La Franca

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0 TH Developing communication: Media channels /slideshow/th-developing-communication-media-channels/166812860 th4-190827111454
Learn how to write a communication brief and brief your agencies. This section focuses on key principles in media channels. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]>
Learn how to write a communication brief and brief your agencies. This section focuses on key principles in media channels. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]> Tue, 27 Aug 2019 11:14:54 GMT /slideshow/th-developing-communication-media-channels/166812860 maxlafranca@slideshare.net(maxlafranca) TH Developing communication: Media channels maxlafranca Learn how to write a communication brief and brief your agencies. This section focuses on key principles in media channels. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827111454-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to write a communication brief and brief your agencies. This section focuses on key principles in media channels. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH Developing communication: Media channels from Massimiliano La Franca

]]> 41 1 https://cdn.slidesharecdn.com/ss_thumbnails/th4-190827111454-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 TH product concepts /slideshow/th-product-concepts/166812856 thnp2-190827111453
Learn what is a product concept and how to write one. Focus on innovation for FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn what is a product concept and how to write one. Focus on innovation for FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Tue, 27 Aug 2019 11:14:53 GMT /slideshow/th-product-concepts/166812856 maxlafranca@slideshare.net(maxlafranca) TH product concepts maxlafranca Learn what is a product concept and how to write one. Focus on innovation for FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thnp2-190827111453-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn what is a product concept and how to write one. Focus on innovation for FMCG This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH product concepts from Massimiliano La Franca

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0 Th Developing communication online onground /slideshow/th-developing-communication-online-onground/166463405 th4-190826064819
Learn how to develop communication and brief agencies. This section focuses on online and activation brief. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn how to develop communication and brief agencies. This section focuses on online and activation brief. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Mon, 26 Aug 2019 06:48:19 GMT /slideshow/th-developing-communication-online-onground/166463405 maxlafranca@slideshare.net(maxlafranca) Th Developing communication online onground maxlafranca Learn how to develop communication and brief agencies. This section focuses on online and activation brief. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190826064819-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to develop communication and brief agencies. This section focuses on online and activation brief. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Th Developing communication online onground from Massimiliano La Franca

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0 Th Digital marketing /slideshow/th-digital-marketing/166463388 th4-190826064815
A basic overview of digital marketing platforms and key concepts This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]>
A basic overview of digital marketing platforms and key concepts This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]> Mon, 26 Aug 2019 06:48:15 GMT /slideshow/th-digital-marketing/166463388 maxlafranca@slideshare.net(maxlafranca) Th Digital marketing maxlafranca A basic overview of digital marketing platforms and key concepts This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190826064815-thumbnail.jpg?width=120&height=120&fit=bounds" /> A basic overview of digital marketing platforms and key concepts This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Th Digital marketing from Massimiliano La Franca

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0 Th Viral videos creation and distribution /maxlafranca/th-viral-videos-creation-and-distribution th4-190826064807
Digital video strategies: What is a viral video and how is it different from a TVC? Learn how to plan for a digital video strategy. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]>
Digital video strategies: What is a viral video and how is it different from a TVC? Learn how to plan for a digital video strategy. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]> Mon, 26 Aug 2019 06:48:07 GMT /maxlafranca/th-viral-videos-creation-and-distribution maxlafranca@slideshare.net(maxlafranca) Th Viral videos creation and distribution maxlafranca Digital video strategies: What is a viral video and how is it different from a TVC? Learn how to plan for a digital video strategy. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190826064807-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital video strategies: What is a viral video and how is it different from a TVC? Learn how to plan for a digital video strategy. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Th Viral videos creation and distribution from Massimiliano La Franca

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0 Th Developing communication brand task /slideshow/th-developing-communication-brand-task/166463287 th3-190826064753
Learn how to write a brief and brief agency. This section is about setting objectives, Brand Task and JTBD This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
Learn how to write a brief and brief agency. This section is about setting objectives, Brand Task and JTBD This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Mon, 26 Aug 2019 06:47:53 GMT /slideshow/th-developing-communication-brand-task/166463287 maxlafranca@slideshare.net(maxlafranca) Th Developing communication brand task maxlafranca Learn how to write a brief and brief agency. This section is about setting objectives, Brand Task and JTBD This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th3-190826064753-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how to write a brief and brief agency. This section is about setting objectives, Brand Task and JTBD This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Th Developing communication brand task from Massimiliano La Franca

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0 TH developing communication brief master /slideshow/th-developing-communication-brief-master/166463275 th4-190826064751
Learn to develop communication and brief agencies. This section is about master brief template. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]>
Learn to develop communication and brief agencies. This section is about master brief template. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ ]]> Mon, 26 Aug 2019 06:47:50 GMT /slideshow/th-developing-communication-brief-master/166463275 maxlafranca@slideshare.net(maxlafranca) TH developing communication brief master maxlafranca Learn to develop communication and brief agencies. This section is about master brief template. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/th4-190826064751-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn to develop communication and brief agencies. This section is about master brief template. This document is part of a series of document I have put together for marketing training purposes. It is one of the first of its kind in TH language. You’re welcome to use it for any purpose, I don’t own copyrights on the thinking. To download the full deck please sign up in the library section of YAWP consulting https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

TH developing communication brief master from Massimiliano La Franca

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0 Range architecture /slideshow/range-architecture/165835126 rangearchitecture-190823143134
How is your brand range architecture? How does this transforms into a brand architecture? Is it clear and relevant for your customers? Does it make sense from a business point of view? Learn basic principles in Range Architecture: what is it, how it works and how to plan for a workshop. Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
How is your brand range architecture? How does this transforms into a brand architecture? Is it clear and relevant for your customers? Does it make sense from a business point of view? Learn basic principles in Range Architecture: what is it, how it works and how to plan for a workshop. Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Fri, 23 Aug 2019 14:31:34 GMT /slideshow/range-architecture/165835126 maxlafranca@slideshare.net(maxlafranca) Range architecture maxlafranca How is your brand range architecture? How does this transforms into a brand architecture? Is it clear and relevant for your customers? Does it make sense from a business point of view? Learn basic principles in Range Architecture: what is it, how it works and how to plan for a workshop. Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rangearchitecture-190823143134-thumbnail.jpg?width=120&height=120&fit=bounds" /> How is your brand range architecture? How does this transforms into a brand architecture? Is it clear and relevant for your customers? Does it make sense from a business point of view? Learn basic principles in Range Architecture: what is it, how it works and how to plan for a workshop. Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Range architecture from Massimiliano La Franca

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0 Researches and test /slideshow/researches-and-test/165835113 researchesandtest-190823143130
An overview of the most used Research methodologies that marketers should know as they use it on daily basis. From Qualitative to quantitative research, learn what is useful when for what purposes. Sharing some basic principles I have learned over time Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
An overview of the most used Research methodologies that marketers should know as they use it on daily basis. From Qualitative to quantitative research, learn what is useful when for what purposes. Sharing some basic principles I have learned over time Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Fri, 23 Aug 2019 14:31:29 GMT /slideshow/researches-and-test/165835113 maxlafranca@slideshare.net(maxlafranca) Researches and test maxlafranca An overview of the most used Research methodologies that marketers should know as they use it on daily basis. From Qualitative to quantitative research, learn what is useful when for what purposes. Sharing some basic principles I have learned over time Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/researchesandtest-190823143130-thumbnail.jpg?width=120&height=120&fit=bounds" /> An overview of the most used Research methodologies that marketers should know as they use it on daily basis. From Qualitative to quantitative research, learn what is useful when for what purposes. Sharing some basic principles I have learned over time Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Researches and test from Massimiliano La Franca

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0 Viral videos creation and distribution /slideshow/viral-videos-creation-and-distribution/165835074 viralvideoscreationanddistribution-190823143121
How a digital video is different from a TVC? Can we plan for a viral video? What does video distribution mean? Some basic principles I have learned over time and sharing here Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]>
How a digital video is different from a TVC? Can we plan for a viral video? What does video distribution mean? Some basic principles I have learned over time and sharing here Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/]]> Fri, 23 Aug 2019 14:31:20 GMT /slideshow/viral-videos-creation-and-distribution/165835074 maxlafranca@slideshare.net(maxlafranca) Viral videos creation and distribution maxlafranca How a digital video is different from a TVC? Can we plan for a viral video? What does video distribution mean? Some basic principles I have learned over time and sharing here Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/viralvideoscreationanddistribution-190823143121-thumbnail.jpg?width=120&height=120&fit=bounds" /> How a digital video is different from a TVC? Can we plan for a viral video? What does video distribution mean? Some basic principles I have learned over time and sharing here Download all the decks at https://www.yawp.agency/private-access https://www.linkedin.com/company/26586622/admin/ https://www.linkedin.com/in/massimilianolafranca/

Viral videos creation and distribution from Massimiliano La Franca

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0 https://cdn.slidesharecdn.com/profile-photo-maxlafranca-48x48.jpg?cb=1645756291 Please check www.yawp.agency More than 15 years experience in Marketing and Communication both from the client and agency side. I started my marketing career in Unilever as Assistant Brand Manager and I've worked there for 10 years in a number of different categories and countries. I moved to the agency side in Thailand as Planning Director in 2010 in order to work in a totally different culture, on different industries with different challenges. I constantly look for new things to learn and try to challenge my complacency with the way I do things everyday. Two years ago I took over a fabulous challenge which is giving back an immense amount of energy and enthusiasm: teaching Integ... http://www.yawp.agency https://cdn.slidesharecdn.com/ss_thumbnails/th1-190827112156-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/th-range-architecture/166813667 TH Range architecture https://cdn.slidesharecdn.com/ss_thumbnails/th1-190827112154-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/th-product-test/166813663 TH Product test https://cdn.slidesharecdn.com/ss_thumbnails/th2-190827112153-thumbnail.jpg?width=320&height=320&fit=bounds maxlafranca/th-market-data TH Market data