ºÝºÝߣshows by User: somere / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: somere / Thu, 29 Aug 2013 06:12:28 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: somere Objectives, strategies and indicators for social media marketing /slideshow/presentation-luc-helmink-28-082013/25713516 presentationluchelmink28-08-2013-130829061228-phpapp01
Research problem: What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI? Research questions: What is social media? What is ROI and how is ROI measured in traditional marketing? What is social media marketing? What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies? Author: Luc Helmink]]>
Research problem: What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI? Research questions: What is social media? What is ROI and how is ROI measured in traditional marketing? What is social media marketing? What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies? Author: Luc Helmink]]> Thu, 29 Aug 2013 06:12:28 GMT /slideshow/presentation-luc-helmink-28-082013/25713516 somere@slideshare.net(somere) Objectives, strategies and indicators for social media marketing somere Research problem: What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI? Research questions: What is social media? What is ROI and how is ROI measured in traditional marketing? What is social media marketing? What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies? Author: Luc Helmink <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationluchelmink28-08-2013-130829061228-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research problem: What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI? Research questions: What is social media? What is ROI and how is ROI measured in traditional marketing? What is social media marketing? What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies? Author: Luc Helmink
Objectives, strategies and indicators for social media marketing from Social Media Research Centre | Twente University
]]> 1672 6 https://cdn.slidesharecdn.com/ss_thumbnails/presentationluchelmink28-08-2013-130829061228-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Poster presentation ECREA Conference 2012 in Istanbul /slideshow/poster-sanne-heerink/15840041 postersanneheerink-130103063552-phpapp01
Posterpresent]]>
Posterpresent]]> Thu, 03 Jan 2013 06:35:52 GMT /slideshow/poster-sanne-heerink/15840041 somere@slideshare.net(somere) Poster presentation ECREA Conference 2012 in Istanbul somere Posterpresent <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/postersanneheerink-130103063552-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Posterpresent
Poster presentation ECREA Conference 2012 in Istanbul from Social Media Research Centre | Twente University
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Presentation ECREA 2012 Conference Istanbul]]>
Presentation ECREA 2012 Conference Istanbul]]> Thu, 03 Jan 2013 06:33:24 GMT /slideshow/social-media-corporate-reputation-influencers-presentation/15840018 somere@slideshare.net(somere) Social media corporate reputation influencers presentation somere Presentation ECREA 2012 Conference Istanbul <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacorporatereputationinfluencerspresentation-130103063324-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation ECREA 2012 Conference Istanbul
Social media corporate reputation influencers presentation from Social Media Research Centre | Twente University
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]]> Fri, 06 Jul 2012 12:08:52 GMT /somere/somestra-workshop-handout somere@slideshare.net(somere) SoMeStra Workshop handout somere <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/workshopswotservicehandout-120706120853-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
SoMeStra Workshop handout from Social Media Research Centre | Twente University
]]> 322 2 https://cdn.slidesharecdn.com/ss_thumbnails/workshopswotservicehandout-120706120853-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Somestra social media strategieën in hoger onderwijs marketing /slideshow/somestra-social-media-strategin-in-hoger-onderwijs-marketing/13564004 somestrasocialmediastrategininhogeronderwijsmarketing-120706120622-phpapp01
SoMeStra stand for Social Media Strategies. This presentation is a workshop in order to develop social media marketing strategies in higher education. ]]>
SoMeStra stand for Social Media Strategies. This presentation is a workshop in order to develop social media marketing strategies in higher education. ]]> Fri, 06 Jul 2012 12:06:21 GMT /slideshow/somestra-social-media-strategin-in-hoger-onderwijs-marketing/13564004 somere@slideshare.net(somere) Somestra social media strategieën in hoger onderwijs marketing somere SoMeStra stand for Social Media Strategies. This presentation is a workshop in order to develop social media marketing strategies in higher education. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/somestrasocialmediastrategininhogeronderwijsmarketing-120706120622-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SoMeStra stand for Social Media Strategies. This presentation is a workshop in order to develop social media marketing strategies in higher education.
Somestra social media strategieè°·n in hoger onderwijs marketing from Social Media Research Centre | Twente University
]]> 699 2 https://cdn.slidesharecdn.com/ss_thumbnails/somestrasocialmediastrategininhogeronderwijsmarketing-120706120622-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 09 3 sept sir somere sjoerd deel a /slideshow/09-3-sept-sir-somere-sjoerd-deel-a/4737581 093septsirsomeresjoerddeela-100712143123-phpapp02
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]]> Mon, 12 Jul 2010 14:31:19 GMT /slideshow/09-3-sept-sir-somere-sjoerd-deel-a/4737581 somere@slideshare.net(somere) 09 3 sept sir somere sjoerd deel a somere <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/093septsirsomeresjoerddeela-100712143123-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
09 3 sept sir somere sjoerd deel a from Social Media Research Centre | Twente University
]]> 179 1 https://cdn.slidesharecdn.com/ss_thumbnails/093septsirsomeresjoerddeela-100712143123-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tcw alumni masterclass v2 /slideshow/tcw-alumni-masterclass-v2/4737540 tcwalumnimasterclassv2-100712142721-phpapp02
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Tcw alumni masterclass v2 from Social Media Research Centre | Twente University
]]> 244 1 https://cdn.slidesharecdn.com/ss_thumbnails/tcwalumnimasterclassv2-100712142721-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-somere-48x48.jpg?cb=1524122476 Social Media Research Center: researching the development, uses and effects of social media in both organisations and society. Somere is an initiative of Twente University (faculty of Behavioral Science) and Sogeti Netherlands. Contact person: Sjoerd de Vries www.somere.nl/ https://cdn.slidesharecdn.com/ss_thumbnails/presentationluchelmink28-08-2013-130829061228-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/presentation-luc-helmink-28-082013/25713516 Objectives, strategies... https://cdn.slidesharecdn.com/ss_thumbnails/postersanneheerink-130103063552-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/poster-sanne-heerink/15840041 Poster presentation EC... https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacorporatereputationinfluencerspresentation-130103063324-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-corporate-reputation-influencers-presentation/15840018 Social media corporate...