The document discusses trends in online media and consumer engagement in Europe. It notes that over 120 million Europeans are now active online and time spent with online media makes up over 20% of total media time. It also discusses how profiling consumers and engaging with them directly will be important as individualized, interactive media becomes more prevalent than traditional mass media like television. The future of online advertising lies in prioritizing consumer contact and engagement over traditional metrics like impressions.
The document discusses a case study on faceted search that was conducted on Drive.com.au, a website for buyers and sellers of cars. The study tested different search interface designs, including ones modeled after Google search and ones using faceted navigation. It found that a hybrid design that incorporated both faceted filtering and a Google-esque search box led to a 20% increase in page views and a 4% increase in car leads compared to the baseline designs. The document concludes that users are becoming more accustomed to faceted search interfaces but that designs still need to be carefully tested and iterated.
Un blog es un sitio web que permite publicar entradas y recibir comentarios de otros usuarios. El due?o del blog publica contenido como artículos, fotos o videos para que otros comenten. Uno de los sitios más usados para crear un blog es Blogger de Google, donde se pueden agregar entradas con título, comentario y fuentes y luego publicarlas.
Creating Digital Learners Using Web2.0 Technologysharris
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The document discusses the importance of exposing children to Web 2.0 technologies like blogs, wikis, podcasts, and YouTube in their education. It notes that today's students are "digital natives" who are comfortable with technologies and need pedagogical strategies that incorporate online learning. Comments from students in a Year 2 class indicate they enjoy sharing their work, reading others' contributions, and accessing games through these technologies.