際際滷

際際滷Share a Scribd company logo
   Class moves to EE 115  starting Wednesday

   Readings & quiz
What
Gestalt
principles
of visual
perception
are
applied
here?
07 mental models-ift_lecture_2013
07 mental models-ift_lecture_2013
Mental   Information
Models      Scent
http://www.dreamstime.com




                            http://support.tivo.com/
http://skytechgeek.com
07 mental models-ift_lecture_2013
Image: Interaction-design.org
 Users mental model
similar to



              Designers represented
different
  than
               model

              System (implementation)
invisible      model
Assumptions about
 people:

 Maximize benefits
 Minimize costs
 Minimal effort
  (conserve energy
  aka lazy)
How can you
                               improve
                             information
                                scent?




Associations
               Information
                  scent




                                    Information
                                        goal
   Online ad:

     User Experience Manager/Producer - Cars.com
     (1912) at Classified Ventures (Chicago, IL)
     http://bit.ly/fHAoxy

   How strong is the information scent of this
    link?
   Seen online:

     Pretty cool: http://bit.ly/fmbhwp


   How strong is the information scent of this
    link?
   Blog post:
     Please make sure that, before class on
     Wednesday, you take some time to understand
     the Gestalt principles of visual perception. Also,
     spend some time looking at these optical illusions
     and paradoxes.

   How strong is the information scent of these
    links?
   How strong is the information scent of each
    tab?

   How about Radar?
Strong/weak information scent?
   How about this link:

What nutritional supplements help promote
renal health?

http://www.purina.com/dog/nece
ssary-nutrients/kidney.aspx
   Card sorting

   Read UX - ch 3 to prepare

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07 mental models-ift_lecture_2013

  • 1. Class moves to EE 115 starting Wednesday Readings & quiz
  • 5. Mental Information Models Scent
  • 6. http://www.dreamstime.com http://support.tivo.com/
  • 10. Users mental model similar to Designers represented different than model System (implementation) invisible model
  • 11. Assumptions about people: Maximize benefits Minimize costs Minimal effort (conserve energy aka lazy)
  • 12. How can you improve information scent? Associations Information scent Information goal
  • 13. Online ad: User Experience Manager/Producer - Cars.com (1912) at Classified Ventures (Chicago, IL) http://bit.ly/fHAoxy How strong is the information scent of this link?
  • 14. Seen online: Pretty cool: http://bit.ly/fmbhwp How strong is the information scent of this link?
  • 15. Blog post: Please make sure that, before class on Wednesday, you take some time to understand the Gestalt principles of visual perception. Also, spend some time looking at these optical illusions and paradoxes. How strong is the information scent of these links?
  • 16. How strong is the information scent of each tab? How about Radar?
  • 18. How about this link: What nutritional supplements help promote renal health? http://www.purina.com/dog/nece ssary-nutrients/kidney.aspx
  • 19. Card sorting Read UX - ch 3 to prepare

Editor's Notes

  • #10: Use this and the next slide to make sure they explain the difference between the 3 types of models
  • #13: See the animations to understand the flow of ideas; Ask me if you dont remember/understand.
  • #18: Overall, they do a great job of using regular language
  • #19: Ask if they know what renal means. For people who dont understand this word, how strong is this links information scent?How could they increase this links information scent?FUNNY: Note the page URL the website designer herself used the everyday word in her file architecture! Remind them its important to use words on link names that make sense to their target audience. You can call something a feline enhancement device, but customers call it a cat toy. So its important to talk to the users, do research, to understand their language. Card sorting is a type of research that helps with both mental models/site organization and finding names for the items in the navigation menu that are suggested by users and make sense to them.