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0/30
SJ Choi (? ? ?)
May 7, 2013
LG Electronics
TV Technology
& Trends
1/30
Content
? TV Overview
? Smart TV
? OLED TV
? 3D TV
? UD TV
2/30
TV Overview
66 Black-and-White TV
19, Vacuum-Tube
GoldStar
12 Smart / 3D TV
55, LED BLU TV
LG Electronics
TV History
?? ?? ??? (???) ??
3/30
TV Overview Global Market Share
4/30
TV Overview Human Vision System
Left Right
65mm
Human Vision (Eyes + Brain)
Eye movement, Iris control
? Black & White TV
- ?? (??)
- Luminance? ?? ??
? Color TV
- B&W TV? ??? ??
? Analog TV ? Digital TV
- ?? ??
- ??? ??
? HD TV ? UD TV ? UHD TV
- ???, ???
? 3D TV
- ???
- ?? ??, ?? ???, ??? ??
5/30
TV Overview
Smart TV: Internet Content, UI/UX 3DTV: Immersive, FPR Technology
LED BLU TV: Picture Quality & Eco-Friendly Design: Narrow and Slim
Technology
6/30
TV Overview
OLED TV: Ultimate Picture, Slim & Narrow UDTV: Bigger Screen, Immersive
Auto-stereoscopic 3D
Technology Trends
Entertainment Host: Contents and Service Smart Device: Convergence and Cloud
Cloud
7/30
Smart TV Platform
8/30
Smart TV
Internet Connection Content Hub
Content Hub
? Broadcasting/Channel
? Premium Content
? TV: Entertainment Device
- App. vs Content
? Distribution Platform
9/30
Smart TV
? Content Searching
? Content Recommendation
User Interface
Content Searching User Interface
? Remote Controller
? Qwerty Keyboard
? Speech Recognition (Words)
10/30
Smart TV
? UI/UX: Intuitive and Interactive
- Speech(Natural), Gesture
- Personal Agency
? Content Linked Information
- Places & Music
- Advertisement: Food, Shopping
?? ??
??
Catalog
ue
??Social
Informa
tion
?? ???? ?? ??
?? ???? ??
???, ? 24???? ?
?
??? ??
User Experience Service
Service
11/30
Smart Device
TV/Cell Phone/PC/Tablet ?Smart Device
Convergence
Entertainment Communication
Computing &
Information
Information &
Multimedia
12/30
OLED TV Overview
Ultimate Picture Quality with Ultra-Thin Thickness
13/30
OLED TV
? Simple Structure
? Self-emissive (BLU ??)
? Lighting unit  Pixel unit
? Complex Structure
? BLU (Backlight Unit): CCFL, LED
? Lighting unit  Pixel unit
Self-emissive, excellent picture quality, simple structure
? Ultimate Display Technology
BLU ??
LCD OLED
LCD vs OLED
14/30
OLED TV
Major Seven Advantages over LED BLU TV
Advantages
15/30
OLED TV Contrast
OLED: Pixel Unit, Pure Black Level ? ??? C/R
? Bartleson-Breneman Effect: Contrast & Perceived Brightness
- Display with higher contrast looks brighter
16/30
OLED TV Color
OLED: Wide color gamut, Perfect color accuracy
? Helmholtz-Kohlrausch Effect: Color Gamut & Perceived Brightness
- Display with wider color gamut looks brighter
17/30
OLED TV Thickness & Weight
Super Slim TV & Very Light TV
7.5kg
18/30
OLED TV Viewing Angle
Wide viewing angle, color-shift free
LCD ??
? ?? ??: W  ??
- ??? ??? ??? ?? ??
? ???? ?? ?? (IPS, PVA)
- ???? ?? ?? ??
? ?? ??? ?? ??
OLED ??
? ??? ?????
? ??? ?? ??
19/30
OLED TV
RGB OLED W-OLED + C/F (LG)
LG ??: W-OLED + Color Filter
? TFT: Oxide TFT
? Color Sub-pixel: W-OLED + Color Filter
- Improve Luminance
? Color Filter: RGB + White
? Tandem W-OLED (Multi-layer)
B
Cathode
Encapsulation
R G
Anode
??
Cathode
B
Anode
Encapsulation
??
R G B
G
R
C/F
W-OLED
Tandem (Multi-layer)
OLED
? Color Sub-pixel: RGB-OLED
? Issues
- Productivity
? Commercialization
W-OLED ??
20/30
Immersive: 3DTV/UHDTV
? Analog ? Digital ? Immersive (3D/??, UHD/?????)
Immersive ()
Overview
3D: ??? UD: ???, ?????
21/30
? Monocular Stationary Cues (?? ??)
? Motion Parallax (?? ??)
PerspectiveOcclusion
Camera moving Object moving
???: Binocular parallax > Motion parallax > Vergence > Accommodation
3DTV Depth Cue
? Binocular Parallax (????)
L R
? Vergence (??)
Close Distant
? Accommodation
(????)
Close Distant
22/30
3DTV
3D Technology : Stereoscopic ? Auto-stereoscopic ? Hologram.
3D Technology Evolution
Stereoscopic
Auto-stereoscopic
Hologram
? Glasses
? Current technology
? Non-glasses type
? Parallax Barrier
& Lenticular Lens
? Next technology
? Red/Blue glasses
? Past technology
Anaglyph
? Real 3D
? Object wave
? Future technology
Mono ? Binocular parallax/Vergence ? Motion parallax ? Accommodation
23/30
3DTV Voice of Customers
Issues: Prices, Eye-glasses and 3D Contents
? 3DTV is dizzy and tired
? Eye-glasses is inconvenient
? Price is too expensive
? 3D contents is not sufficient
Voice of Customers
24/30
3DTV
Shutter Glasses
3DTV
IR SYNC
time
Eye-Glasses<<
L
FPR Technology
Patterned
retarder
L
R
L
R
L
R
time
3DTV
Light Eye-glasses
Time Synchronization-free
Flicker-free, Crosstalk-free
3D Brightness 
Support all 60/120/240Hz
Eye-Glasses>>
FPR vs SG
240Hz (L-B-R-B)
Time Synchronization
25/30
~60?
1.5xH
H
UDTV Overview
1,920 x 1,080 ? 3,840 x 2,160
84?? TV: D(~213cm), H(104cm), 1.5H(~1.5m)
????: ???/??? ??, ?????: ???? ??
?? ?? ?? ??
HD 1,280 720
Full HD 1,920 1,080
UD 3,840 2,160
UHD 7,680 4,320
??? ??: MPEG2 ? H.264 ? HEVC
26/30
30? 100?
3xH
H
0.75xH
55?? TV: D(~140cm), H(68.5cm), 3H(~2m)
UHD TV ???/???
Full HD TV UHD TV
?? NHK ?? ??
???? ??? ?? ??? ?? (??? ??? ??)
27/30
UHD TV ???
Resolution ? Immersive (Detail, Depth), ???? ???? ???? ??
ABCDE???? ????
28/30
ABCDE
ABCDE
Resolution
Screen
Size
H
(68.5cm)
121.7cm
2m
2m x sin1o = ~3.5cm
1920 pixels x 3.5/121.7 = ~55 pixels
UHD TV Screen Size vs Resolution
55?? TV: D(~140cm), H(68.5cm), 3H(~2m)
Screen? ??? ???? ????
29/30
Quiz
???/?? ???? ?? ? ?? ??? ?????
30/30
Roundabout Accumulation (????)
? TV ??: Analog ? Digital
? TV Display: CRT ? PDP/LCD 1) ????: ??? ?? (??, ??, ??/??????)
2) Cycloid: EBS ??, ??? ??4
Cycloid
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130507 tv

  • 1. 0/30 SJ Choi (? ? ?) May 7, 2013 LG Electronics TV Technology & Trends
  • 2. 1/30 Content ? TV Overview ? Smart TV ? OLED TV ? 3D TV ? UD TV
  • 3. 2/30 TV Overview 66 Black-and-White TV 19, Vacuum-Tube GoldStar 12 Smart / 3D TV 55, LED BLU TV LG Electronics TV History ?? ?? ??? (???) ??
  • 4. 3/30 TV Overview Global Market Share
  • 5. 4/30 TV Overview Human Vision System Left Right 65mm Human Vision (Eyes + Brain) Eye movement, Iris control ? Black & White TV - ?? (??) - Luminance? ?? ?? ? Color TV - B&W TV? ??? ?? ? Analog TV ? Digital TV - ?? ?? - ??? ?? ? HD TV ? UD TV ? UHD TV - ???, ??? ? 3D TV - ??? - ?? ??, ?? ???, ??? ??
  • 6. 5/30 TV Overview Smart TV: Internet Content, UI/UX 3DTV: Immersive, FPR Technology LED BLU TV: Picture Quality & Eco-Friendly Design: Narrow and Slim Technology
  • 7. 6/30 TV Overview OLED TV: Ultimate Picture, Slim & Narrow UDTV: Bigger Screen, Immersive Auto-stereoscopic 3D Technology Trends Entertainment Host: Contents and Service Smart Device: Convergence and Cloud Cloud
  • 9. 8/30 Smart TV Internet Connection Content Hub Content Hub ? Broadcasting/Channel ? Premium Content ? TV: Entertainment Device - App. vs Content ? Distribution Platform
  • 10. 9/30 Smart TV ? Content Searching ? Content Recommendation User Interface Content Searching User Interface ? Remote Controller ? Qwerty Keyboard ? Speech Recognition (Words)
  • 11. 10/30 Smart TV ? UI/UX: Intuitive and Interactive - Speech(Natural), Gesture - Personal Agency ? Content Linked Information - Places & Music - Advertisement: Food, Shopping ?? ?? ?? Catalog ue ??Social Informa tion ?? ???? ?? ?? ?? ???? ?? ???, ? 24???? ? ? ??? ?? User Experience Service Service
  • 12. 11/30 Smart Device TV/Cell Phone/PC/Tablet ?Smart Device Convergence Entertainment Communication Computing & Information Information & Multimedia
  • 13. 12/30 OLED TV Overview Ultimate Picture Quality with Ultra-Thin Thickness
  • 14. 13/30 OLED TV ? Simple Structure ? Self-emissive (BLU ??) ? Lighting unit Pixel unit ? Complex Structure ? BLU (Backlight Unit): CCFL, LED ? Lighting unit Pixel unit Self-emissive, excellent picture quality, simple structure ? Ultimate Display Technology BLU ?? LCD OLED LCD vs OLED
  • 15. 14/30 OLED TV Major Seven Advantages over LED BLU TV Advantages
  • 16. 15/30 OLED TV Contrast OLED: Pixel Unit, Pure Black Level ? ??? C/R ? Bartleson-Breneman Effect: Contrast & Perceived Brightness - Display with higher contrast looks brighter
  • 17. 16/30 OLED TV Color OLED: Wide color gamut, Perfect color accuracy ? Helmholtz-Kohlrausch Effect: Color Gamut & Perceived Brightness - Display with wider color gamut looks brighter
  • 18. 17/30 OLED TV Thickness & Weight Super Slim TV & Very Light TV 7.5kg
  • 19. 18/30 OLED TV Viewing Angle Wide viewing angle, color-shift free LCD ?? ? ?? ??: W ?? - ??? ??? ??? ?? ?? ? ???? ?? ?? (IPS, PVA) - ???? ?? ?? ?? ? ?? ??? ?? ?? OLED ?? ? ??? ????? ? ??? ?? ??
  • 20. 19/30 OLED TV RGB OLED W-OLED + C/F (LG) LG ??: W-OLED + Color Filter ? TFT: Oxide TFT ? Color Sub-pixel: W-OLED + Color Filter - Improve Luminance ? Color Filter: RGB + White ? Tandem W-OLED (Multi-layer) B Cathode Encapsulation R G Anode ?? Cathode B Anode Encapsulation ?? R G B G R C/F W-OLED Tandem (Multi-layer) OLED ? Color Sub-pixel: RGB-OLED ? Issues - Productivity ? Commercialization W-OLED ??
  • 21. 20/30 Immersive: 3DTV/UHDTV ? Analog ? Digital ? Immersive (3D/??, UHD/?????) Immersive () Overview 3D: ??? UD: ???, ?????
  • 22. 21/30 ? Monocular Stationary Cues (?? ??) ? Motion Parallax (?? ??) PerspectiveOcclusion Camera moving Object moving ???: Binocular parallax > Motion parallax > Vergence > Accommodation 3DTV Depth Cue ? Binocular Parallax (????) L R ? Vergence (??) Close Distant ? Accommodation (????) Close Distant
  • 23. 22/30 3DTV 3D Technology : Stereoscopic ? Auto-stereoscopic ? Hologram. 3D Technology Evolution Stereoscopic Auto-stereoscopic Hologram ? Glasses ? Current technology ? Non-glasses type ? Parallax Barrier & Lenticular Lens ? Next technology ? Red/Blue glasses ? Past technology Anaglyph ? Real 3D ? Object wave ? Future technology Mono ? Binocular parallax/Vergence ? Motion parallax ? Accommodation
  • 24. 23/30 3DTV Voice of Customers Issues: Prices, Eye-glasses and 3D Contents ? 3DTV is dizzy and tired ? Eye-glasses is inconvenient ? Price is too expensive ? 3D contents is not sufficient Voice of Customers
  • 25. 24/30 3DTV Shutter Glasses 3DTV IR SYNC time Eye-Glasses<< L FPR Technology Patterned retarder L R L R L R time 3DTV Light Eye-glasses Time Synchronization-free Flicker-free, Crosstalk-free 3D Brightness Support all 60/120/240Hz Eye-Glasses>> FPR vs SG 240Hz (L-B-R-B) Time Synchronization
  • 26. 25/30 ~60? 1.5xH H UDTV Overview 1,920 x 1,080 ? 3,840 x 2,160 84?? TV: D(~213cm), H(104cm), 1.5H(~1.5m) ????: ???/??? ??, ?????: ???? ?? ?? ?? ?? ?? HD 1,280 720 Full HD 1,920 1,080 UD 3,840 2,160 UHD 7,680 4,320 ??? ??: MPEG2 ? H.264 ? HEVC
  • 27. 26/30 30? 100? 3xH H 0.75xH 55?? TV: D(~140cm), H(68.5cm), 3H(~2m) UHD TV ???/??? Full HD TV UHD TV ?? NHK ?? ?? ???? ??? ?? ??? ?? (??? ??? ??)
  • 28. 27/30 UHD TV ??? Resolution ? Immersive (Detail, Depth), ???? ???? ???? ?? ABCDE???? ????
  • 29. 28/30 ABCDE ABCDE Resolution Screen Size H (68.5cm) 121.7cm 2m 2m x sin1o = ~3.5cm 1920 pixels x 3.5/121.7 = ~55 pixels UHD TV Screen Size vs Resolution 55?? TV: D(~140cm), H(68.5cm), 3H(~2m) Screen? ??? ???? ????
  • 30. 29/30 Quiz ???/?? ???? ?? ? ?? ??? ?????
  • 31. 30/30 Roundabout Accumulation (????) ? TV ??: Analog ? Digital ? TV Display: CRT ? PDP/LCD 1) ????: ??? ?? (??, ??, ??/??????) 2) Cycloid: EBS ??, ??? ??4 Cycloid