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第14期极客活动：Google Admob移动互联网流量价值最大化
- 3. ?移动应用商业模式
- 4. 移动应用主流商业模式前端免费正在成为趋势，移动互联网跑马圈地，避免95%-99%的用户损失广告模式和付费下载的融合：Lite版，限免，收费去广告广告模式和应用内付费的融合：应用内付费自家广告的频次控制DiversifiedFree-to-paid ad-supportedMicro-transaction ad-supportedFree ad-supportedFree-to-paid pure playMicro-transaction pure play免费付费下载应用内付费广告
- 5. ?广告作为一种商业模式
- 7. 移动展示广告对于品牌的提升对照组实验组+13%+24%+16%+76%+58%+44%移动广告效果优于互联网广告无提示认知度提示认知度移动广告认知度品牌讯息链接品牌偏好购买意向注：结论来自对上百个展示广告投放研究后的结论Source: Insight Express Online & Mobile Norms, Nov’07 to Dec’09
- 10. 广告不要埋藏过深
- 11. 利用游戏的自然间隙插入广告8
- 13. 将弹出窗口改为静态页面
- 16. 改变文字广告，文字和背景的颜色
- 17. 在产物设计初期即考虑广告位的设置
- 18. 在后台为应用选择合适的类别
- 22. ?如何选择第叁方广告联盟
- 23. 第叁方广告网络13
- 24. 选择广告网络的标准广告样式
- 25. 与移动特点相结合
- 26. Click to call
- 27. Click to map
- 28. 广告主规模
- 29. 影响单价
- 30. 影响点击率
- 33. 内容匹配
- 34. 用户行为匹配
- 36. 16AdMob介绍到达率:54% 的移动互联网覆盖主要运营商和设备流量:每月130亿次请求(美国)定位: 用户特点，地点，内容，设备，运营商等广告样式: 文字, 图片，富媒体，扩展广告插播视频，HTML5跨平台、遍布全球的合作伙伴:17,800+ iPhone应用23,300+ Android 应用6000+ iPad应用
- 37. 17
- 38. 18Admob优势支持 Android, iOS, webOS and WP7共享 Google 全球互联网广告主反欺诈技术，营造健康广告环境精准匹配
- 39. AdMob全球广告主InternetConsumerProductsMovies, TV& GamesAutosTravelFood & DiningFinancialRetailInternet11
- 42. Admob全球合作伙伴22SportsTechNews & WeatherMusicEntertainmentGamesWomen’s InterestLifestyleUtilitiesAnimeSpanishAutosFitness
- 43. 案例
Editor's Notes
- #5: Business model of mobile apps
- #8: Copied from an external sharing deckOne of the compelling value propositions of mobile advertising is that it works when it comes to moving brand metrics. According to insight express mobile display campaigns experience significant brand lift across all of the brand metrics. There are many reasons this could be – there is one ad on the phone, the real estate of the ad relative to the phone screen is larger and more apt to be noticed, and there might be a novelty factor in engaging with mobile ads – users just aren’t used to them. Regardless of the reasons, we commission brand lift studies like these for individual campaigns and we continue to see consistent and significant brand lift.
- #9: How you calculate ads pageview based on your total download and what you should do to increase pageview
- #12: 79% advertiser don’t have a mobile optimized sites and how we open
- #14: Mobile ads network worldwide
- #15: You should choose your mobile ads network based on scale, innovation and technology
- #17: Admob intro that we use often publicly
- #18: Youtube video on mobile right now by google.
- #19: The advantage of admob
- #20: Admob advertisers that we used publicly often
- #21: This is a public shared caseIntel ran mobile banner placements within AdMob’s network targeting those seven countries. When tapped, the banner directed users to a mobile-optimized landing page where they could learn more about Intel’s latest processor innovations. Overall click-through rate for the campaign was 0.84%, 8x higher than desktop campaign benchmarks.
- #22: How the developers should implement admob
- #23: Admob pubs that we used publicly often
- #24: Admob pubs that we used publicly often