The emerging trend smartphone ad and in app adMadhouse Inc.
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The document discusses the growing trend of mobile advertising, especially within smartphone apps. It notes that the number of apps in stores like Apple and Android's stores have grown rapidly in recent years. As apps have become more prevalent, mobile advertising through banners and videos within apps is emerging as an important part of the mobile ecosystem. The document argues that in-app advertising will become a mainstream trend, as it allows for rich, interactive ad experiences on smartphones.
Introduction on how to crawl for sites and content from the unstructured data on the web. using the Python programming language and some existing python modules.
The emerging trend smartphone ad and in app adMadhouse Inc.
?
The document discusses the growing trend of mobile advertising, especially within smartphone apps. It notes that the number of apps in stores like Apple and Android's stores have grown rapidly in recent years. As apps have become more prevalent, mobile advertising through banners and videos within apps is emerging as an important part of the mobile ecosystem. The document argues that in-app advertising will become a mainstream trend, as it allows for rich, interactive ad experiences on smartphones.
Introduction on how to crawl for sites and content from the unstructured data on the web. using the Python programming language and some existing python modules.
The document summarizes the winners of the 2009 Mobile Marketing Awards. It recognizes leaders in the mobile marketing industry and highlights successful mobile marketing campaigns from around the world. Key award winners included Trident Fresh for their iPhone app that allowed users to draw on frozen screenshots, Pizza Hut for their iPhone app that allowed users to order pizza, and UPS for their multi-channel "Problem Solved" campaign that attracted over 345,000 job applications.
Starbucks planned an online voting campaign in 2010 to promote Yunnan coffee, inviting students from Yunnan Arts University to submit paintings to be part of the contest. The campaign aimed to use interactive voice response technology to share the stories behind the paintings in an effort to make the mobile campaign more attractive, innovative and touching than traditional views of mobile as only a platform for young audiences or advertising.
Now and the future mobile marketing in chinaMadhouse Inc.
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Mobile phone and internet usage in China is growing rapidly, with over 800 million mobile subscribers and 277 million mobile internet users. Smartphone usage is also increasing quickly, reaching 20 million users in 2010 and projected to be 100 million users in 2011. Mobile apps and functionality now surpass PCs in many areas such as downloading, searching, reading, banking, payments, social media, games, video, and music. While mobile advertising currently only accounts for 0.2% of ad spending in China, this percentage is expected to grow significantly as smartphones allow for more engaging and interactive ads that integrate features like touch, motion sensors, and location.
The document summarizes three Nike mobile marketing campaigns in China:
1) The Hyperdunk campaign used Bluetooth to distribute a mobile app with Nike content at basketball events to target young basketball fans.
2) The Last One Run campaign was an interactive mobile race where participants received instructions via SMS and were eliminated by responding last to location codes.
3) The TVC Capture campaign allowed participants to download a video, capture images of a football player, and upload for a chance to win Nike equipment.
1. 创新 无线营销 活动 ? 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice
2. 走进 HP Mini 110 无线营销 ? 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 摘要简述 无线营销创意 广告策略 广告创意 效果分析