The document discusses marketing information systems. It defines a marketing information system as consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. It also defines a marketing intelligence system as a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. The document provides examples of internal records and sources of information that are part of these systems, such as order-to-payment cycle data, sales information systems, databases, and external market intelligence. It emphasizes the importance of collecting the right information to make effective marketing decisions.
The document discusses marketing information systems. It defines a marketing information system as consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. It also defines a marketing intelligence system as a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. The document provides examples of internal records and sources of information that are part of these systems, such as order-to-payment cycle data, sales information systems, databases, and external market intelligence. It emphasizes the importance of collecting the right information to make effective marketing decisions.
Although this Gospel is, by some among the learned, supposed to have been really written by Nicodemus, who became a disciple of Jesus Christ, and conversed with him; others conjecture that it was a forgery towards the close of the third century by some zealous believer, who observing that there had been appeals made by the Christians of the former age, to the Acts of Pilate, but that such Acts could not be produced, imagined it would be of service to Christianity to fabricate and publish this Gospel; as it would both confirm the Christians under persecution, and convince the Heathens of the truth of the Christian religion.