The document discusses segmentation and prioritization of an app marketplace's (APP MKT) product portfolio. It divides apps into two segments: essential apps (Segment 1) that are core to the marketplace's value proposition, and focus apps (Segment 2) that drive business objectives. The marketplace then prioritizes the segments based on importance and instantaneity. Essential apps for all users (Essential 1) and focus apps for key users (Essential 2) are of highest importance. Seasonal and promotional apps (Instant 3 and Instant 4) are priorities based on time sensitivity. Examples are provided of top performing apps in each segment to illustrate best practices.
The document discusses segmentation and prioritization of an app marketplace's (APP MKT) product portfolio. It divides apps into two segments: essential apps (Segment 1) that are core to the marketplace's value proposition, and focus apps (Segment 2) that drive business objectives. The marketplace then prioritizes the segments based on importance and instantaneity. Essential apps for all users (Essential 1) and focus apps for key users (Essential 2) are of highest importance. Seasonal and promotional apps (Instant 3 and Instant 4) are priorities based on time sensitivity. Examples are provided of top performing apps in each segment to illustrate best practices.
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