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The 4 types of Innovation
 Mary B Rose and Mike Parsons
4 innovation types
Business model

Process

Product

Services
The 4 types of Innovation
All innovation within:-

business
education
sport
or life

can be classified within one of these 4
  types.
The 4 Innovation types
The strategies and methods for
 implementation are diverse
The 4 Innovation types
Key operational and design strategies are
Platform,
Architectural,
Lead user
The 4 Innovation types
Key supporting theories:-
Diffusion,
Path dependency,
Dominant design
Disruptive
4 types
4 types
4 types
4 types
4 types
4 types

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4 types

  • 1. The 4 types of Innovation Mary B Rose and Mike Parsons
  • 2. 4 innovation types Business model Process Product Services
  • 3. The 4 types of Innovation All innovation within:- business education sport or life can be classified within one of these 4 types.
  • 4. The 4 Innovation types The strategies and methods for implementation are diverse
  • 5. The 4 Innovation types Key operational and design strategies are Platform, Architectural, Lead user
  • 6. The 4 Innovation types Key supporting theories:- Diffusion, Path dependency, Dominant design Disruptive