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5 Tips for Content Marketing for Gen Z
Quick storytelling is key
 Avoid obvious
promotional content
 Keep your content short
and sweet
 Tell a relatable story
 Appeal to emotion
Be authentic
 Be upfront about your brand
 Create sincere content
 Focus on real, ordinary people
 Interact with your customers
Speak to their values
 Make your values known
 Focus content on values and
social responsibility
 Be inclusive
 Be consistent
Create engaging content
 Create engaging videos
 Create a YouTube channel
 Post videos to social media
 Utilize visuals in non-video
content
Work with influencers
 Stay authentic
 Choose the right influencers
 Get creative: focus on
storytelling and
entertainment
 Work with micro-influencers
Ad

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Ad

5 Tips for Content Marketing for Gen Z

  • 2. Quick storytelling is key Avoid obvious promotional content Keep your content short and sweet Tell a relatable story Appeal to emotion
  • 3. Be authentic Be upfront about your brand Create sincere content Focus on real, ordinary people Interact with your customers
  • 4. Speak to their values Make your values known Focus content on values and social responsibility Be inclusive Be consistent
  • 5. Create engaging content Create engaging videos Create a YouTube channel Post videos to social media Utilize visuals in non-video content
  • 6. Work with influencers Stay authentic Choose the right influencers Get creative: focus on storytelling and entertainment Work with micro-influencers