The document outlines the JBMHH ACS Social Media Strategy for the week of March 7-13, 2011. Each day focuses on a different theme and program, including Army Emergency Relief, family focus, community focus, and resource Thursday. The strategy details the content that will be posted to platforms like Flickr, Facebook, Twitter, and a blog to promote programs, resources, and build engagement with the community around spring activities in the region. Interactions and metrics like page impressions and new fans will be monitored.