端端舝

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妤抉志抑扮快扶我快抗抉扶志快把扼我我扼扭抉技抉投抆攻
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A/B-找快扼找我把抉志忘扶我攸扶忘扭把我技快把忘抒 e妊ommerce 11
妤抉志抑扮快扶我快抗抉扶志快把扼我我. 妥抉抖抆抗抉抗快抄扼抑. 12
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妖我抗抉抖忘抄孚抖快忌我扶扼抗我抄, Fast Lane Ventures
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08.11.2012 iMetrics 2012
22

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完找抉找忘抗抉快 A/B-找快扼找我把抉志忘扶我快 2
妍扼扶抉志抑批扭把忘志抖快扶我攸抗抉扶志快把扼我快抄 3
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08.11.2012 iMetrics 2012
22

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妞忘抗把忘忌抉找忘快找均/坎找快扼找我把抉志忘扶我快? 2
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A 11
(扼抖批折忘抄扶抉 50/50)
妞抉扶志快把扼我攸 12
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Visits
坎坎
? 妊找忘找我扼找我折快扼抗忘攸 99% Conv. Rate limits
95% Conv. Rate limits
忱抉扼找抉志快把扶抉扼找抆: 98.7%
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Visits Conversions
Conversions Conversion Rate
Conversion Rate Std. Error
Std. Error
?From
From 孝志快抖我折快扶我快抗抉扶志快把扼我我: 41.7%ToTo
ToTo From
From
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A
A 1000
1000 6060 6%
6% 0.75%
0.75% ?
4.76% 妞忘抖抆抗批抖攸找抉把: http://bit.ly/a-b-calc
4.76% 7.24%
7.24% 4.53%
4.53% 7.47%
7.47% 16
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坎 1000 85 8.5% 0.88% 7.04% 9.96% 6.77% 10.23%
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08.11.2012 iMetrics 2012
22

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妙批抖抆找我志忘把我忘扶找扶抉快找快扼找我把抉志忘扶我快 2
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VS. VS.
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? 16
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08.11.2012 iMetrics 2012
22

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妓我扼抗我, 扼志攸戒忘扶扶抑快扼找快扼找我把抉志忘扶我快技 2
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? 妤抖抉抒抉抄把快戒批抖抆找忘找 6
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- 尿找抉抒抉把抉扮抉! 8

? 妖批抖快志抉抄把快戒批抖抆找忘找 9
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- 完快技扼快把抆快戒扶快快我戒技快扶快扶我快, 找快技技快扶抆扮快志快把抉攸找扶抉扼找抆.
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- 妖快找快把攸抄找快志把快技攸! 12
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? 妖快忱抉扼找抉志快把扶抑快忱忘扶扶抑快 14
- 妖快扭把忘志我抖抆扶忘攸扶忘扼找把抉抄抗忘改抗扼扭快把我技快扶找忘; 15
- 妖快扭把忘志我抖抆扶忘攸我扶找快把扭把快找忘扯我攸抉找折快找忘; 16

- 妖快忱抉扼找忘找抉折扶忘攸忱抖我找快抖抆扶抉扼找抆改抗扼扭快把我技快扶找忘. 17
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08.11.2012 iMetrics 2012
22

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妊忘技抑快扭抉扭批抖攸把扶抑快志抉扭把抉扼抑 2
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? 妞忘抗忘攸抗扶抉扭抗忘抖批折扮快每扼我扶攸攸我抖我抗把忘扼扶忘攸? 6
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- 妖快戒扶忘攻! 8

? 妖快扶忘志把快忱我找抖我改找抉技抉快技批 SEO? 9
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- 妖快找, 扶快扶忘志把快忱我找!
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? 妊抗抉抖抆抗抉忱抉抖忪快扶忱抖我找抆扼攸改抗扼扭快把我技快扶找? 12
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- 妝忘志我扼我找抉找找把忘扳我抗忘, 抗抉扶志快把扼我我我批抖批折扮快扶我攸抗抉扶志快把扼我我.
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- 妙我扶我技批技每 2 扶快忱快抖我 (忘抖批折扮快 3-4). 15
- 妞忘抖抆抗批抖攸找抉把: http://bit.ly/a-b-calc 16
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08.11.2012 iMetrics 2012
22

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孜抉把技我把批快技忍我扭抉找快戒抑忱抖攸找快扼找我把抉志忘扶我攸 2
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08.11.2012 iMetrics 2012
22

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妒扶找快把扳快抄扼: 抉找志抖快抗忘攻投我快改抖快技快扶找抑 2
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08.11.2012 iMetrics 2012
22

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妒扶找快把扳快抄扼: Call to action 2
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? 妍折快志我忱扶快快 9

? 妝忘技快找扶快快 10
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? 坎抉抖抆扮快 12
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08.11.2012 iMetrics 2012
22

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妒扶找快把扳快抄扼: 孜抉把技抑 2
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08.11.2012 iMetrics 2012
22

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妤把抉扯快扼扼抉扳抉把技抖快扶我攸戒忘抗忘戒忘 2
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08.11.2012 iMetrics 2012
22

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妒忍把忘抄找快扶忘改技抉扯我攸抒 2
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08.11.2012 iMetrics 2012
22

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孜抉把技忘抉找扭把忘志抗我戒忘攸志抗我 2
Case study 3
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+ 30% 12
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08.11.2012 iMetrics 2012
22

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妊扯快扶忘把我我我扼扭抉抖抆戒抉志忘扶我攸 2
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妝扶忘攻, 折快忍抉抒抉折批 5
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妓快抗抖忘技扶抑抄找把忘扳我抗 Direct+, 找抉志忘把扶抑抄扭抉我扼抗 8

- 妖忘志我忍忘扯我攸! 坏抉志快把我快. - 妖忘志我忍忘扯我攸! 9
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妖快戒扶忘攻, 抗批忱忘扭抉扭忘抖妝扶忘攻, 抗批忱忘扭抉扭忘抖 12
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妖快戒扶忘攻, 折快忍抉抒抉折批 20
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08.11.2012 iMetrics 2012
22

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妖忘志我忍忘扯我攸! 2
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? 尾戒忘忌我抖我找我-折快抗抖我扼找抑 18
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- diskovod.ru, eshopsales.ru 20
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08.11.2012 iMetrics 2012
22

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妊扯快扶忘把我我我扼扭抉抖抆戒抉志忘扶我攸 2
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妝扶忘攻, 折快忍抉抒抉折批 5
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妓快抗抖忘技扶抑抄找把忘扳我抗 Direct+, 找抉志忘把扶抑抄扭抉我扼抗 8

- 妖忘志我忍忘扯我攸! 坏抉志快把我快. - 妖忘志我忍忘扯我攸! 9
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妖快戒扶忘攻, 抗批忱忘扭抉扭忘抖妝扶忘攻, 抗批忱忘扭抉扭忘抖 12
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妤抖抉抒忘攸把快抗抖忘技忘, 忱把批戒抆攸 Direct+ 15
妙我扶我-抗抉扶志快把扼我我, 改技抉扯我我均抗扯我我, 扼扭快扯. 扭把快忱抖抉忪快扶我攸 16
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妖快戒扶忘攻, 折快忍抉抒抉折批 20
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08.11.2012 iMetrics 2012
22

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妥快扼找我把抉志忘扶我快扼扭快扯扭把快忱抖抉忪快扶我抄 2
Case study 3
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+ 41% 18
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08.11.2012 iMetrics 2012
22

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妥快扼找我把抉志忘扶我快扭抉戒我扯我抉扶我把抉志忘扶我攸 2
Case study 3
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妝忘忍抉抖抉志抉抗 Conversion Rate % 批抖批折扮快扶我攸
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Create aGet foundfaster online!
Online advertising that works!
Business grow faster! business.
web page for your 9
Businesses grow faster online! 25.3% - 10
(original) 11
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Create a webpage for your 47.8% 90% 13
business. 14
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Get found faster! 31.8% 26% 16
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Online advertising that works! 20.2% -20% 18
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08.11.2012 iMetrics 2012
22

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妒扶找快把扳快抄扼: 扳批扶抗扯我抉扶忘抖抆扶抉扼找抆 2
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? 妥快扼找我把抉志忘扶我快找抉志忘把扶抑抒把快抗抉技快扶忱忘扯我抄 18

- VWO jQuery API 19

- Google Analtycs Event Tracking & Custom segments 20
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08.11.2012 iMetrics 2012
22

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妒扶找快把扳快抄扼: 扳批扶抗扯我抉扶忘抖抆扶抉扼找抆 2
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? 坏我扶忘技我抗忘 eCommerce conversion rate 6
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? 坏我扶忘技我抗忘忱抖我找快抖抆扶抉扼找我扼快扼扼我我我忍抖批忌我扶抑 13
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08.11.2012 iMetrics 2012
22

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妤把快忱志抑忌抉把扶忘攸抗忘技扭忘扶我攸妍忌忘技抑 2
Case study 3
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妖快妓快忍我扼找把我把抉志忘抖我扼抆, 7
夾快把找志抉志忘抖我
把快忍我扼找把我把抉志忘抖我扼抆扶抉扶快忪快把找志抉志忘抖我
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McCain (total)
$ 201 0.0% 0.0% 0.0% 9
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+2.3% +27.8% +16.3% 11
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-27.8% N/A N/A 13
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+15.22%
Obama (offline)
-24.6% +11.9% 15
$ 156 Obama (online)
$ 500 16
+8.5: +2.9% +18.4% 17
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08.11.2012 iMetrics 2012
22

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坎抖忘忍抉忱忘把攻戒忘志扶我技忘扶我快! 10
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妤把我扼抉快忱我扶攸抄找快扼抆抗扶忘技: facebook.com/groups/ab.testing.russia/
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妖我抗抉抖忘抄孚抖快忌我扶扼抗我抄, Fast Lane Ventures
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08.11.2012 iMetrics 2012
22

端端舝

妤抉志抑扮快扶我快抗抉扶志快把扼我我扼扭抉技抉投抆攻 A/B-找快扼找我把抉志忘扶我攸扶忘扭把我技快把忘抒 ecommerce

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端端舝

妤抉志抑扮快扶我快 抗抉扶志快把扼我我 扼 扭抉技抉投抆攻 A/B-找快扼找我把抉志忘扶我攸 扶忘 扭把我技快把忘抒 ecommerce

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妤抉志抑扮快扶我快 抗抉扶志快把扼我我 扼 扭抉技抉投抆攻 A/B-找快扼找我把抉志忘扶我攸 扶忘 扭把我技快把忘抒 ecommerce

妤抉志抑扮快扶我快抗抉扶志快把扼我我扼扭抉技抉投抆攻 A/B-找快扼找我把抉志忘扶我攸扶忘扭把我技快把忘抒 ecommerce

妤抉志抑扮快扶我快抗抉扶志快把扼我我扼扭抉技抉投抆攻 A/B-找快扼找我把抉志忘扶我攸扶忘扭把我技快把忘抒 ecommerce