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- 1. PERSONAL BRAND EXPLORATION Allysa Lindsey Project & Portfolio I: Week 1 June, 2023
- 2. My name is Allysa Lindsey, and I hail from Akron, Ohio. Coming from a background of poverty and growing up in the foster care system, I have learned the value of hard work and determination in achieving one's goals. At 25 years old, I am a driven individual who is both a business owner and a dedicated college student pursuing a bachelor's degree in digital marketing. My ultimate aim is to leverage my education to establish and nurture multiple successful businesses. My vision is to create a legacy by starting and growing businesses that ultimately become self-suf fi cient, allowing me to continually embark on new entrepreneurial endeavors. Through this journey, my purpose is to secure generational wealth for not only my children but also future generations, providing them with opportunities and fi nancial stability. Honesty, authenticity, and compassion form the core principles that guide my actions and interactions with others. I believe in conducting business and personal relationships with integrity, transparency, and empathy. I am fueled by a profound passion for creation, problem-solving, and various art forms. These passions drive me to seek innovative solutions, think outside the box, and infuse creativity into every aspect of my work. In line with my aspirations, my goals revolve around building and expanding businesses, creating a positive impact, and continuously challenging myself. By combining my entrepreneurial spirit, dedication to education, and unwavering determination, I am committed to achieving long-term success and realizing my dreams of fi nancial independence and personal ful fi llment. Overall, my unique background, coupled with my strong work ethic, unwavering principles, and deep-rooted passions, positions me as a driven individual poised to make a lasting impact in the world of business and marketing. IDENTITY
- 3. PROFESSION Potential Job Titles: Brand Manager Content Marketing Specialist Social Media Manager BRAND ARCHETYPE -Working as the Girl Next- Door Archetype, I approach my work with an emphasis on authenticity, relatability, and building genuine connections. I understand the importance of creating content and marketing strategies that resonate with everyday individuals. I strive to be honest, transparent, and compassionate in my interaction, seeking to build trust and loyalty with customers and clients. In the digital marketing fi eld, I differentiate myself by infusing my work with a personal touch, utilizing relatable storytelling, and showcasing the human side of brands. I understand the power of being approachable and relatable, allowing me to connect with audiences on a deeper level. By understanding their needs, desires, and pain points, I can tailor marketing strategies and content that genuinely resonate and foster meaningful engagement. Overall, my girl next-door approach to digital marketing sets me apart by creating a sense of trust, authenticity, and connection, which leads to stronger brand relationships and ultimately drive success in the industry. Digital Marketing for the fi eld of marketing
- 4. GOALS Short Term: (Immediately After Graduation, 2025) My goal is to establish and launch a second company successfully. Speci fi cally, I will: Develop a comprehensive marketing plan and execute targeted campaigns to generate brand awareness and attract customers. KPI:Achieve a customer acquisition goal of 100 customers within the fi rst 6 months of launch. Mid Term: (2030) I aspire to expand my endeavors and establish multiple self-sustaining businesses. Speci fi cally, I will: 1.Build a portfolio of three diverse businesses with a strong market presence, sustainable growth, and pro fi tability. KPI: Achieve an average annual revenue growth rate of 15% for all three businesses by 2033. 2.Develop effective business strategies to increase market share KPI: Increase customer retention rate by 90% for each of these businesses within 4 years. Long Term: (2045+) Over the course of my lifes work, I aim to create a legacy of successful businesses and establish generational wealth. Speci fi cally, I will: 1.Expand my business portfolio to encompass a diverse range of industries and establish a strong brand reputation. KPI: Successfully launch and sustain 4 businesses across different industries by new years of 2048.
- 5. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Digital Marketing Strategy SOFT HARD Novice / Adept / Expert Content Creation and copywriting Novice / Adept / Expert Communication and Collaboration Novice / Adept / Expert Creativity and Innovation Novice / Adept / Expert Data Analytics SOFT HARD Novice / Adept / Expert Search Engine Optimization (SEO) Novice / Adept / Expert Adaptability and Flexibility Novice / Adept / Expert Problem Solving and Analytical Thinking Novice / Adept / Expert
- 6. I help companies who need marketing by driving brand visibility and customer engagement through strategic digital campaigns, ensuring measurable results and a competitive edge in the market. PROMISE
- 7. CREDENTIALS Work Experience: Manager, Pilot Travel Centers Crew Lead, Certapro Painting Owner, Bush Whackers Lawn Care Education: High School Graduate, Quaker Digital Academy Volunteer Work: Volunteered at a church, preforming media work under the guidance of a digital marketer and digital art college graduate, gaining practical experience in marketing and digital art.
- 8. COMPETITION Neil Patel Industry Experience: Over 20 years of industry experience in digital marketing, recognized as a leading expert and in fl uencer in the fi eld. Education: Holds a bachelors degree in marketing from a reputable university, with a focus on Titian marketing strategies and consumer behavior. Leadership Experience: Founder and CEO of a successful digital marketing agency. Board member and advisor for various marketing organizations and start ups. Skills and Pro fi ciencies: SEO - 10,000+ endorsements Content Marketing - 8,000+ endorsements Social Media Marketing - 7,500+ endorsements Allysa Lindsey Overall Online Presence: Connections: 50,000+ Customized Banner images Professional Headshots re fl ecting professionalism Highly detailed pro fi le highlighting achievements, case studies, and testimonials. Industry Experience: Currently working on bachelors degree in digital marketing, 1 year experience. Education: 1st year in bachelors degree program for digital marketing. Leadership Experience: None available Skills and Pro fi ciencies: None Available Overall Online Presence: No online presence.
- 9. BRAND POSITION For individuals in the marketing industry who are seeking a partner to elevate their brand's impact, I provide a transformative experience that goes beyond conventional strategies. Unlike my competition, I offer an authentic connection that resonates on a deeper level, igniting emotions and fostering genuine engagement with your target audience. By intertwining creativity, empathy, and data-driven insights, I create a brand narrative that leaves a lasting imprint in people's hearts and minds. Through our collaboration, I will empower you to go beyond the ordinary, unlocking your brand's true potential and making a meaningful difference in the lives of your customers. Choose to work with me and experience a partnership that transcends the realm of marketing, fueling your growth and inspiring others to join your remarkable journey.
- 10. NETWORKING & MARKETING Industry Events & Organizations Digital Marketing Conference 11/3/2023 | Quest Conference Center (Ohio) American Marketing Association TBD | N/A Experimental Marketing Summit 4/24-26/2024 | MGM Grand, Las Vegas Digital Marketing Primary Content: Posts and Podcasts. Primary Tools: LinkedIn, Instagram, and Youtube. Website: Showcase work I have done, Share Testimonials, Share contact information, and anything else to show why someone would want to work with me.
- 11. PROFESSIONAL DEVELOPMENT Mentor To accelerate my professional growth, I will actively seek a mentor who has a successful background in entrepreneurship and marketing. A mentor can provide valuable insights, guidance, and networking opportunities to help me navigate challenges and make informed decisions in my career. I aim to establish a mentorship relationship within the next six months. Formal Education Bachelors degree in Digital Marketing, Summer of 2025 Possible pursuit into specialized certi fi cations for SEO or Content Creation 2024 Technical Skills Enhance pro fi ciency in digital marketing tools and platforms such as Google analytics. August 2023 Develop data analysis skills to be able to interpret marketing metrics and make data driven decisions. August 2023 Improve project management with local zoom conferences, September 2023 Soft Skills Adaptability and fl exibility, January of 2024 Analytical Thinking, October of 2023
- 12. Allysa Lindsey "You know how businesses struggle to reach and engage their target audience in the digital age? Well, what I do is help businesses overcome this challenge through strategic digital marketing solutions. I'm Allysa Lindsey, a digital marketing specialist, and I'm passionate about leveraging the power of digital platforms to drive business growth and create meaningful connections with customers. Together, we can unlock the full potential of your online presence and achieve remarkable results.
- 13. REFERENCES Personal Branding and Elevator Pitch: Source: Joseph, C. (2013). Personal branding: How to tell your unique story. Business Horizons, 56(3), 363-371. Link: https://doi.org/10.1016/ j.bushor.2013.01.001 Target Audience and Market Research: Source: Onet Online. (n.d.). Occupation Search. U.S. Department of Labor, Employment and Training Administration. Link: https://www.onetonline.org/ Digital Marketing Industry: Source: Statista. (2022). Digital Marketing - Statistics & Facts. Link: https://www.statista.com/topics/1164/ digital-marketing/