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PersonalBrandCanvas.pptx
- 1. PERSONAL BRAND EXPLORATION Essence Newbill Project & Portfolio I: Week 1 October 1, 2023
- 2. IDENTITY Picture of You Goes Here I emerged from a background marked by profound hardship, having experienced the loss of most of my family members to cancer before I even reached the age of 20. My mother struggled with drug addiction, and there was no presence of a father figure in my life. I was raised by my alcoholic grandmother, and poverty was a constant companion. Despite the absence of guidance, I always maintained an unwavering determination and an unshakable belief in achieving more for myself. Throughout my journey, I've made it a point to treat everyone with kindness, regardless of the challenges I've faced. Despite numerous setbacks and moments where I've had to start over from scratch, I've never allowed myself to give up. My passion lies in creating a thriving brand within the fashion industry, and I aspire to become an influential figure in my own right.
- 3. PROFESSION Potential Job Titles: • Marketing Manager • Influencer Marketing • Market Research Analysts BRAND ARCHETYPE - Incorporating the Royal Archetype go with the roles above and can set me apart from others and influence my work in distinctive ways such as authority and leadership, The Royal Archetype exudes authority and leadership. Marketing For Fashion Nova Or Pretty Little Thing
- 4. TARGET AUDIENCE Thasya Duong Outreach Plan: • I will make sure I create a portfolio showcasing my researching skills. • I would contact her on LinkedIn • I would build a business connection with her on LinkedIn and follow up with her on a monthly basis PROFILE PICTURE Data Insights & Reporting Analyst at Independence Blue Cross Britni Zahodnick Outreach Plan: • Share some of my social media content and demonstrations of my marketing skills. • LinkedIn as this is the best method to contact people in the industry I want to work in. • I would first reach out for tips and advice about getting into the field and then offer to go on a business lunch date to build more of a connection. PROFILE PICTURE Social Media Marketing Manager at Independence Blue Cross Nicholas Scheib Outreach Plan: • I would show my whole portfolio from school of all the marketing projects I have done thus far, also gain extensive knowledge in excel. • Linked In • I would reach out and ask what steps can I take to get an internship with him. PROFILE PICTURE Senior Marketing Specialist at Independence Blue Cross
- 5. GOALS Short Term: (Immediately After Graduation, YEAR) • In the first month after graduation I want to start an internship or an entry level position at a company. I will already have the job lined up before graduation. ‣KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Mid Term: (YEAR) • I will start my own business based on the knowledge I gain from whichever company I choose to work for. ‣KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Long Term: (YEAR) • To help small business owners with brand identity and do website audits and SEO for their businesses. ‣KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: N Technical Skill 1 Search Engine Optimization SOFT HARD Novice / / Expert Technical Skill 1. Data Analytics Novice / Adept / Expert Transferrable Skill 1 Communication Skills Novice / Adept / Expert Transferrable Skill 1. Creativity Novice / Adept / Expert Technical Skill 1 Data Analysis SOFT HARD Novice / Adept / Expert Technical Skill 1 SEM Novice / Adept / Expert Transferrable Skill 1 Content Strategy Novice / Adept / Expert Transferrable Skill 1 CRM Novice / Adept / Expert
- 7. I help business owner become successful through e.mploying a single successful marketing tactic PROMISE
- 8. BRAND POSITION For small business owners who seek to maximize their online presence, I provide comprehensive digital marketing solutions that deliver exceptional results. Our main benefit is a personalized approach that differentiates our offering from competitors. This is because we take the time to truly understand your unique business needs and tailor our strategies to ensure you achieve tangible growth and success in the highly competitive digital landscape.
- 9. NETWORKING & MARKETING Industry Events & Organizations • NRF Retail Big Show ‣ January 14-16,2024 New York ,NY • EEE Miami ‣ 2/22/2024 Miami Florida • NAdobe Summit 2024 ‣ 3/26/24 Las Vegas ,NV Digital Marketing • Primary Content: The content I intend to share involves providing my followers with insights into the world of marketing. I'll offer bite-sized snippets of valuable information, culminating in an opportunity to explore my services at the conclusion of each post. • Primary Tools: Tiktok and Instagram 2 to 3 times daily creating reels that hopefully goes viral. • Website: Driving traffic from my social media sites to my website and offering a email funnel to possibly make sales. Picture of You Goes Here
- 10. Essence Newbill You know the challenges of marketing for small business owners? Well, what I do is provide tailored solutions to help them effectively run ads and market their businesses. In fact, I've helped numerous small businesses increase their ROI by over 30% within just three months of implementing my strategies. Picture of You Goes Here
- 11. REFERENCES • Top ecommerce conferences and marketing events to attend in 2024. Absolute Web. (2023, September 7). https://www.absoluteweb.com/top- ecommerce-conferences-marketing- events-2024/ • Nicholas Scheib | linkedin. (n.d.). https://www.linkedin.com/in/nicholassc heib • Thasya Duong - Data insights and reporting analyst - linkedin. (n.d.-b). https://www.linkedin.com/in/thasyaduong • Pennsylvania jobs: 13-1161.00 - market research analysts and marketing specialists. O*NET OnLine. (n.d.). https://www.onetonline.org/link/localjobs/13- 1161.00?st=PA
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.