Amplifying News Content: Using Social Media to Increase Your Share of Voice
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ºÝºÝߣs from my presentation at the UMCD Conference in Perth, Australia September 2011. Much of the presentation centred on a narrative around the simple story (social media as an afterthought) and version two of the simple story (giving the academic and journalist a more prominent role). If you want to know more about that then get in touch!
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Amplifying News Content: Using Social Media to Increase Your Share of Voice
- 1. Amplifying News Content Using Social Media toIncrease Your Share of VoiceDan BakerSenior User Experience ConsultantThe Universities’ Marketing, Communications & Development ConferencePerth, Australia September 2011
- 3. In this session …A simple story
- 5. A simple story v.2
- 6. Making it workA simple story …
- 10. A simple story v.2 …
- 11. Introducing …
- 12. Introducing …
- 13. Introducing …
- 14. Know your academicSocial media will help AlexBuild his profile
- 15. Connect with his peer group and communities of interest
- 17. Promote seminars and events
- 19. Engage in the classroom (social learning)Know your journalistJohn likes social media becauseHe can find leads for stories
- 20. Contact sources
- 21. Pick up on trending topics
- 23. Share his stories and articles
- 24. Create communities of interestA simple story v.2
- 25. [ INTENTIONALLY BLANK ]
- 26. Making social media work for you …Define your goals and measurementAdopt a listening strategySelect the right channelsAssign responsibilityCreate contentAmplify your contentContinue to listen, measure, evaluate and adapt
- 27. 70 expertsstrategy & researchbranding & communicationsuser centred designdevelopment & hostingcontent & publishing
- 33. Image credits (in order of appearance)Laurahttp://www.flickr.com/photos/naezmi/4747770631/sizes/l/in/photostream/Katehttp://www.flickr.com/photos/davidclow/5550792388/sizes/l/in/photostream/Mariushttp://www.flickr.com/photos/williambrawley/4583402920/sizes/l/in/pool-20083316@N00/Alexhttp://www.flickr.com/photos/sharkbait/2459712888/sizes/l/in/photostream/Johnhttp://www.flickr.com/photos/ncaranti/4567856746/sizes/l/in/photostream/Research referencesKnow your academic (social media usage in research workflow)Centre for Information Behaviour and the Evaluation of Research (CIBER) at UCLhttp://www.ucl.ac.uk/infostudies/research/ciber/social-media-report.pdfKnow your journalist (B2B journalists using social media)ArketiWeb Watch Media Survey 2011http://arketi.com/survey.html