AMUL MILK ( COMPLETE ANALYSIS)
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THIS CONSISTS OF THE FULL ANALYSIS OF AMUL , FINANCIAL DATA, MARKETING STRATEGIES, SUPPLY CHAIN MANAGEMENT, FUND MANAGEMENT, SOCIAL RESPONSIBLITIES (CSR), COMPANY SUGGESTIONS.
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- 1. PRESENTED BY: ESWARAN R SHAMBHAVI SMITA PAUL MANAN KODIA
- 2. IDEA GENERATION IN THE EARLY 1940S, THE MILK PRODUCERS WERE EXPLOITAED&THUS THEY WENT TO SARDAR VALLABHBHAI PATEL. HE ADVISED THEM TO FORM A COOPERATIVE MILK PRODUCTION UNION & SELL MILK TO BOMBAY MILK SCHEME. MILK COLLECTION WAS DECENTRALISED, AS MOST PRODUCERS WERE MARGINAL FARMERS WHO COULD DELIVER, AT MOST, 12 L OF MILK PER DAY. CO-OPERATIVE WAS FORMED FOR EACH VILLAGE TOO. THE HEAD OF THE CO-OPERATIVE WAS TRIBHUVAN DAS PATEL.
- 3. INTRODUCTION Amul was formed in 1956. Amul Started Indias White Revolution. It was headed by Tribhuvandas Patel. Tag Line of Amul is Amul the Taste of India Amul Girl was created by Eustace Fernandes.
- 4. COMPANY SELECTION BEING ONE OF THE MAJOR PLAYER IN FMCG INDUSTRY. BIGGEST DAIRY COMPANY IN INDIA. WORLDWIDE PRESENCE. LONG/RICH HISTORY. HUGE REVENUE (38000Cr.) CONTRIBUTION TO INDIAS AGRICULTURAL REVOLUTION(WHITE REVOLUTION).
- 6. FUND MANAGEMENT AMUL churns over 3000 crore investment plans. Invest $600 million (Rs3,000 crore) in doubling its processing capacity for milk and milk products. Set up of five new dairies.
- 7. CURRENT SCENARIO Current Revenue is about 38000Cr. Launched New Dairy Products. Achieved CAGR 17.5% Sponsor of International Cricket Team.
- 8. SOCIAL IMPACT Amul is the co-operative brand. Connect People Emotionally. Social Media Participation. Increase in Consumptions. Publicity on Facebook, Twitter.
- 9. SUGGESTIONS ISSUES WITH AMULS SCM: STOCK OUT & HUGE GAP BETWEEN DEMAND-SUPPLY OF PACKAGED MILK. LOW YIELDING PER COW. TRANSPORTATION COSTS & WASTAGE OF MILK. EDUCATING THE FARMERS/SUPPLIERS OF RAW MILK TO INCREASE YIELD.