B2C vs. B2B Content Marketing Differences
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The document discusses the differences between B2C and B2B content marketing, highlighting distinct goals and target audiences for each. B2C content focuses on entertainment and emotional connections, while B2B emphasizes technical problem-solving and logical decision-making. Additionally, B2C aims to reach a wide audience whereas B2B targets a deeper customer relationship through value-added resources.
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B2C vs. B2B Content Marketing Differences
- 2. What are the differences in content marketing in a Business-to- Consumer(B2C) and a Business-to-Business (B2B) environment? What are the goals of each? Who is my target and are they really that different? 2
- 3. B2C Content reinforces: Solves specific problem Extension of personality Lifestyle fit & desires Fun with the brand 3 B2B Content reinforces: Industry expertise Proactive problem solver Resource in addition to a product provider
- 4. B2C Content focus: Key insight Entertain Convert consumers to evangelists 4 B2B Content focus: Technical problem solving Peripheral questions to product use Ongoing relationship value
- 5. B2C Content target: One decision maker Emotional connection Playful Limited technical information 5 B2B Content target: Multiple decision makers Logical purchase Value-added deliverables Full technical information in simplified format
- 7. B2C Content reach: Wide audience Extend brand reach Lifestyle attributes 7 B2B Content reach: Deep customer audience Repeat purchases Innovate on customer needs
- 9. Sources: B2B Marketing: What you need to do differently. Pixatura Digital, October 13, 2020, www.pixaura.com/b2c- vs-b2b-marketing/, Accessed on February 4, 2021. Barnes, L. B2C vs B2C Marketing: 5 Differences every marketer needs to know. Wordstream, February 26, 2020, www.wordstream.com/blog/ws/2019/05/20/b2b-vs-b2c, Accessed on February 6, 2021. Lake, L. Understanding the Differences Between B2B vs. B2B Marketing. The Balance Small Business, December 26, 2020, www.wordstream.com/blog/ws/2019/05/20/b2b-vs-b2c ,Accessed on February 5, 2021. Parera, E. B2B vs. B2B Marketing: 10 big differences and the best actions to implement on Social Media. Postcron, https://postcron.com/en/blog/b2b-marketing-and-b2c-marketing/ , Accessed on February 4, 2021. Simpliza. Preferred marketing strategies by company in 2016 (1). d3m4g3d7.stackpathcdn.com/wp- content/uploads/2016/02/Content-Marketing-Infographic-Simpliza.png, Accessed on February 6, 2021. Siu, E. We break down B2B vs. B2C marketing. Hubspot, September 7, 2015, https://blog.hubspot.com/marketing/b2b-b2c-content-marketing, Accessed on February 4, 2021. 9