The Birmingham Sub-Regional Strategy is working to strengthen the National Trust's relationship with local urban audiences through 2015. A project officer will be hired to establish the Terrace Melting Pot Stories project in Sparkbrook to explore cross-cultural and generational issues through community events and research. Additionally, a promotional tour will launch in March 2013 to raise the National Trust's profile in Birmingham wards and sign up community ambassadors. Finally, strategies are being developed to increase membership in inner-city Birmingham areas and involve volunteers to support off-site activities like the tour and Terrace Melting Pot Stories project.