Bmg lecture note 20111102
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BusinessModel Lecture Note
![Definition : A business model is¡
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A business model describes the rationale of how an organizati
on creates, delivers, and captures value[1] (economic, social, or
other forms of value).
The process of business model construction is part of business
strategy
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![Definition : A business model is conceptual tool?
A Business model is a conceptual tool that contains a set of element
s and their relationships and allows expressing the business logic of
a specific firm.
It is a description of the value a company offers to one or several seg
ments of customers and of the architecture of the firm and its network
of partners for creating, marketing, and delivering this value and relati
onship capital, to generate profitable and sustainable revenue stream
s [Pateli and Giaglis 2003]
[Business Model Evolution]](https://image.slidesharecdn.com/bmglecturenote20111102-111212111711-phpapp02/85/Bmg-lecture-note-20111102-9-320.jpg)
![Definition : A business model is story that explain how¡.
Stories that explain how enterprises work
The business model tells a logical story explaining who your
customers are, what they value, and how you¡¯ll make money
Providing them that value [Joan Magretta 2002]
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![Blue Ocean Strategy of The Business model canvas
Eliminate Raise
[??] [??]
Reduce Create
Cost-side Value-side [??] [??]
Cost Value
Implication Creation
Helpful](https://image.slidesharecdn.com/bmglecturenote20111102-111212111711-phpapp02/85/Bmg-lecture-note-20111102-16-320.jpg)
![Business Model Type on the internet
??[Rappa, 2001]? ???? ??? ???? ???? ? ??? ???? ??(On-line Business Model)
Business On the Internet ???? ??? ?????, ??? ???? ??? ???? ? ??? ?? ??.
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Bmg lecture note 20111102
- 1. Business Model Generation Lecture Note Written by jOOn 2011. 11. 04
- 2. Table of Contents I. Preview II. Canvas III. Patterns IV. Design V. Strategy VI. Process VII.Outlook VIII.Discuss
- 3. Preview
- 5. How to explain this website ?
- 7. Canvas
- 8. Definition : A business model is¡ ?? ??(ʘIÄ£ÐÍ) ?? ???? ??(business model)? ? ? ??, ?? ? ???? ?? ??, ??? ???? ??? ??? ????. ??? ????? ??? ???? ?? ?? ? ???? ? ???, ????, ???? ??? ????. A business model describes the rationale of how an organizati on creates, delivers, and captures value[1] (economic, social, or other forms of value). The process of business model construction is part of business strategy ???? ????? ??? ??? ??? ??? ???? ???? ?????? ? ????? ????? ???? ???. [??????? ?? 2011 ]
- 9. Definition : A business model is conceptual tool? A Business model is a conceptual tool that contains a set of element s and their relationships and allows expressing the business logic of a specific firm. It is a description of the value a company offers to one or several seg ments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this value and relati onship capital, to generate profitable and sustainable revenue stream s [Pateli and Giaglis 2003] [Business Model Evolution]
- 10. Definition : A business model is story that explain how¡. Stories that explain how enterprises work The business model tells a logical story explaining who your customers are, what they value, and how you¡¯ll make money Providing them that value [Joan Magretta 2002] ???? ??? ????? ?? ??? ???? ???? ???? ?? ??? ????? ????? ??? ??, ?? ?? ?? ???, ?????? ?? ???? ??? ??? ?? ???? ??? ?? ? ???? ?? ???? ?? ??? Narrative Test? ? ?? ? ?????? ???? ?? Number Test? ??? ?? ?? ? ?? ??? ?? ????? ??? ???, ??? ??, ??? ?? ??? ????? ? ??? ???, ???? ??? ???? ?? ?? ??????? ??? ?? ? ???? ??? ?? ??, ?????? ???? ??
- 11. The Nine Building Blocks of the business model
- 12. What is the business model canvas? Alexander Yves Osterwalder Pigneur
- 13. Why Use of the Business Model Canvas? ? ??? ?????? ????? ????? ?? ??? ??? ?? ? ?? ????? ? ???? ?? ?? ?? ??? ?? ??? ??? ?? ? ??? ? ?????? ? ??? ???? ?????? ?? ??? ??? ?? ? ?????? ???? ??? ??? ??, ?? ??? ??, ?? ??? ? ??? ???? ?? ??? ???? ?? ? ??? ?? ?????? ?? ? ??? ?????? ???? ? ???? ???? ?? ? ??? ????? ??? ?? ??(action plan)? ?? Business Model Canvas is one of the Communication Tool, the Conception Tool, the Analysis Tool, and Business Model Picture by how to use this -joon-
- 14. Concept of The Business model canvas efficiency value improve invent
- 15. SOWT of The Business model canvas Internal Strengths Weaknesses External Opportunities Threats Helpful Harmful
- 16. Blue Ocean Strategy of The Business model canvas Eliminate Raise [??] [??] Reduce Create Cost-side Value-side [??] [??] Cost Value Implication Creation Helpful
- 17. Patterns
- 18. Business model Patterns ??????? ???? ????? ?? ? ??? ???? ?????? ???? ???. ????????? ???? ???? ??? ?? ? ??? ??? ???? ?? ???? ??????? ??????? ????? ????? ???? ????. Free as a Business Model Multi-Sided Platforms Unbundling Business Model The Long Tail Third party funding Model Open Business Model
- 19. Business Model Type on the internet ??[Rappa, 2001]? ???? ??? ???? ???? ? ??? ???? ??(On-line Business Model) Business On the Internet ???? ??? ?????, ??? ???? ??? ???? ? ??? ?? ??. ?? ?? ???? ???? ???? ¡ð?? ?? ¡ð??? ??? ¡ð???? ¡ð??? ??? ?? ¡ð???? ??? ?? ¡ð????? ¡ð?? ?? ¡ð??? ??? ¡ð?? ??? ¡ð?? ??? ¡ð??? ?? ¡ð?????? ¡ð?? ? ?? ?? ??? ?? ¡ð?????? ¡ð??? ¡ð???? ¡ð??? ?? ¡ð???? ¡ð??? ?? ¡ð??? ?? ?? ??? ?? ¡ð?? ?? ¡ð????? ¡ð???? ¡ð??? ¡ð?? ?? ???? ¡ð?????? ??? ?? ¡ð????? ???? ¡ð?????? ¡ð????? ¡ð???? ¡ð???? ¡ð???? ¡ð??? ¡ð?? ?? ???? ?? ¡ð???? ??? ?? ¡ð?????? ¡ð?? ??? ¡ð??? ?? ¡ð??? ??? ¡ð???? ¡ð??? ¡ð?????? ???? ?? ¡ð????? ¡ð?? ¡ð???? ¡ð?? ?????? ¡ð???? ¡ð??? ¡ð?? ?? ?? ?? ¡ð??? ¡ð????? ¡ð?? ?? ¡ð??? ?? ¡ð??? ¡ð???? ??? ?? ¡ð???? ??? ?? ¡ð??? ??? ?? ¡ð???? ??? ¡ð???? ???? ?? ¡ð???? ??? ?? ¡ð??? ¡ð??? ¡ð?????
- 20. Design
- 21. The Empathy Map is Really Simple Customer Profiler ?? ??? ???? ? ??? ????? ??? ? ?? ???? ??? ?? ???? ??? ?? ??? ????? ?? ???? ?? ???? ?????? ?? ???? ?? ??? ?????? ??? ??? ?? ?? ???? ??? ??? ???? ?????? ??? ??? ??? ?? ??? ???? ?? ??? ??? ?? ? ? ??? ???? ??? ?? ????? ?? ??? ???? ??? ????? ?? ??? ??? ???? ??? ??? ?????? ??? ?????
- 22. Ideation is an idea generation
- 23. The 4 steps of Visual Thinking
- 24. Visual Thinking Toolkit for business model
- 25. Business Model Prototyping Prototyping? ?? ?? ???? ??, interaction ???? ?? ???? ?????, ???? ?? ?????? ??? ???? ???? ?? ??? ??? ??? ??? ? ??? ? ???? ??? ??? ?? ???? ???? ??
- 26. Why Storytelling ? ?????? ??? ??? ??? ??? ??????? ??? ??? ???? ??? ??? ??????? ?????? ?????? ??????? ?? ??? ???? ?? ??? ??? ???
- 27. Scenarios Planning Scenarios ? ??? ??? ? ?? ?? ?? ??? ?? Scenarios Planning ?? ???? ????? ??? ?? ?? ????? ???? ??? ?? S1 ??? ????, ??? ?????, ??? ????? S2 ??? ????, ??? ?????, ??? ???? ? ? ? ? S3 ??? ????, ??? ?????, ??? ????? S4 ??? ????, ??? ?????, ??? ???? S5 ??? ????, ??? ?????, ??? ????? ?? S6 ??? ????, ??? ?????, ??? ???? S7 ??? ????, ??? ?????, ??? ????? S8 ??? ????, ??? ?????, ??? ???? ?? ? ?? ??? ???? ?? ?? ?? ????? ??? ???? 2x2x2=8
- 28. Scenarios Planning ???? S1 S4 S7 S8 ?? ???? ???? ???? ???? ??1 ¢Ù ¢Ü ¢Ý ¢Þ ??2 ¢Ú ¢ß ??3 ¢Û ¢Ù ???? ??1 = ??? ??? ??? ???? ¢Ú ???? ??2 = ??? ??? ¢Û ???? ??3 = ??? ???? ¢Ü ???? ??1 = ??? ??? ¢Ý ???? ??1 = ??? ???? ¢Þ ???? ??1 = ??? ???? ?? ??? ???? ¢ß ???? ??2 = ???? ???? ??? ????
- 29. Example of the Visual Thinking
- 30. Visual Thinking Design and Solution
- 31. Strategy
- 33. Process
- 34. Business Model Design Process
- 35. Outlook
- 37. Discuss