Brian L Johnson Resume Feb 2016
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This document is a resume for Brian L Johnson that summarizes his professional experience in marketing roles over 15 years. It highlights his experience in marketing communications, market research, competitive intelligence, pricing and analytics. Specific employers mentioned include Microsoft, Safeway Inc. and Hitachi Data Systems.
Brian L Johnson Resume Feb 2016
- 1. Brian L Johnson 150 Rankin Way Benicia, CA 94510 (425) 275-1516 OBJECTIVE: To obtain a marketing position thatfocuses on competitive Intelligence, market research, marketing analytics or marketing communications that will showcase my talents and offer strong potential for growth. PROFESSIONAL SKILLS SUMMARY: Ten-plus years experience as a marketing manager, including management roles with Microsoft and Safeway inc. driving marketing initiatives across multiple business groups Fifteen years of marketing experience in the retail and software industry mostly focused on marketing communications, pricing , market research, competitive intelligence research and strategic development Considerable experience creating and managing marketing communications including Microsoft case studies, PR, internal and external web content as well as sales collateral for WW sales team, senior management and partners Substantial experience creating detailed competitive overviews focusing on converged/hyper-converged IT infrastructure as well as open source software solutions, internet security and cloud based storage companies Extensive experience utilizing web analytics applications such as Google Analytics to track and analyze site traffic and create critical metric dashboards to illustrate website performance and provide recommendations to improve effectiveness Online ad campaign experience creating and testing landing page formats and pathways to maximize traffic to key campaign messaging Experience managing all phases of market research projects including developing highly effective market research questionnaires, SAS analysis and creating expert secondary research to create actionable analysis for all types of markets Experience creating and presenting dashboards to executives tracking financial and marketing key performance indicators Advanced pricing experience derived from 10+ years experience creating and implementing retail pricing programs for a Fortune 100 company Knowledge and experience creating and implementing marketing programs for a Fortune 100 company Comfortable working with SQL, Essbase, Revionics, Microstrategy, Tableau and Teradata to pull large data sets and analyze marketing initiative effectiveness Extensive experience developing and placing marketing communications internally and externally to drive web traffic in support of key marketing initiatives Experience creating and editing market requirement documents (MRDs) for Microsoft EMPLOYMENT Hitachi Data Systems Competitive-Market Intelligence Consultant (Global Competitive Marketing Intelligence) Feb. 2015-Present Creating advanced competitive overviews of converged and hyper-converged competitors of Hitachi Data Systems (HDS) that include market intelligence derived from analyst reports as well as detailed technical specifications of competitors products Presenting competitive overviews for Product Managers as well as the WW HDS sales force via webcasts and in-person presentations Managed communications for the Competitive Intelligence portal for certain converged system product lines in the Hitachi UCP space Developed marketintelligence reports based on competitive forecasting to interpret competitor acquisitions including details on how best to position HDS products against these competitors and their dynamic offerings Safeway Inc. Feb. 2011 - 2015 Marketing/Pricing Manager Leading a team of 8 analysts overseeing the Pricing activities of 1400 retail outlets to ensure sales and profit targets are met Driving cross-functional marketing projects to measure consumer demand and implementprofitable pricing strategies for private label products Consistentlyproducing and presenting high qualitycompetitive analysis ofall 8 U.S. Markets for VP of Pricing and VPs of Business Units Using Microstrategy, Nielsen, Tableau, Omnivue and Optura to create analytical dashboards for presentation to Seni or MGMT Working with various forms of data including Nielsen to create customized dashboards to track category dynamics Using customer profiles to create cluster pricing based on card loyalty marketing data driving the direction of future marketing strategy Developing regression analysis of historical price movements to assess the impact of price changes on profitability Using SQL and Essbase to pull large data sets and analyze multiple pricing initiatives effectiveness
- 2. Microsoft Nov. 2006 2011 Project Manager II (FAST Enterprise Search Partner Marketing Team) Worked in tandem with field, partners,Legal (LCA) and business groups to implementMicrosoftlicensing model for all marketing channels Created and distributed marketing communications documents to partners detailing program initiatives and deadlines Worked closelywith LCA to determine partner and customer rights per existing agreements and how Microsoft should proceed with termination or communication of new rights under Microsoft licensing models Maintained positive relationships with partners while transitioning indirectcustomers from the FAST QPS/DV licensing model to the Microsoft server licensing model Business Systems Analyst II (Platform Strategy - Linux Compete) Managed the content for the Windows Server Compare web property, working with vendors to publish and organize content to maximize effectiveness Created and edited positioning and messaging on web and printed collateral including case studies, product fact sheets, and product evangelism Analyzed Webtrends data for multiple properties providing overview dashboards that were presented monthly to senior management Actively distributed team content through multiple channels for publishing on portals and newsletters Competitive Intelligence Product Manager (Exchange Hosted Services Group) Assisted technical productgroup with high visibility projects including competitive intelligence research, analysis and Micr osoft MRDs Conducted in-depth competitive research using analystreports,primary market research, financial reports and other secondary research channels Created field collateral on main competitors and organized internal programs using input from the field and other channels Maintained environments and scripts for webinars and product demonstrations for potential prospects Identified content for web properties and product launch messaging Competitive Intelligence Business Analyst (Linux Compete) Drove competitive research projects across multiple business groups (including field) to garner feedback and approval Analyzed the competitive activities of the open source software industry and their strategic implications to create high quality reports and competitive synopses for senior management Worked with product groups to align competitive messaging for the field prior to product launch Attended competitors sales demos to garner additional product and comp to market information Created competitive sales material for the field to use as collateral for competitive sales situations that included talking points to combat known competitive capabilities Assisted in the creation of competitor profiles that included pricing, market and financial analysis Worked closely with analyst relations and other vendors to enhance competitive analysis and provide perspective to major competitive events Product Manager (Education Product Group) Worked with the Microsoft development team to determine product functionality, product positioning, and drive product launch worldwide for four products simultaneously Coordinated the marketing efforts of four distribution channels with distinctly different customer needs and market opportunities Utilized the Microsoft volume licensing channel to spearhead marketing strategies through partner networks Analyzed Microsoft Sales data making adjustments to retail strategy including price adjustments to elimin ate excess inventory and the rationalization of SKUs across international borders to reduce costs in unprofitable markets Hebert Research Aug. 06 - Nov. 06 Market Research Director Responsible for managing all phases ofmarketresearch projects including obtaining new clients and building customer relatio ns Designed and managed multiple research projects simultaneously Project managementduties included;preparing research proposals and plans with budgets and timelines for deliverables, editing all marketresearch printand electronic communications,ensuring clientunderstanding ofall phases of the process and hosting focus groups Synthesized meaning from qualitative analysis and assisted analysts in all phases of their research EDUCATION: MBA Marketing, Cal-State Eastbay 2005 Hayward, CA BA Marketing University of Washington, Seattle, WA 1999