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Current Trends and Issues
Prepared by:
Jeremy Floyd Pedregosa
Business of Sport
MONEY
INCOME
REVENUE PROFITS and
LOSSES
EXPENSES
CAPITAL
MARKETING
INVESTMENT
OWNERSHIP
SPONSORSHIP
and
ENDORSEMENTS
SALARIES
SRM19-Edu: Trends and Issues in Sports
Objectives
 Powerful economic influence of sports
 How professional sports affect national and local economies
 How collegiate athletic programs profit
SRM19-Edu: Trends and Issues in Sports
Europe
USA
Philippines
Sports is BIG Business around the world
Recreational SportProfessional Sport
Corporate Sport
>
NBA MLB
NFL NHL
UFL
SHAKEYS
& PSL
PBA
La LIGA
BarclaysLiga ACB
Football is Big in
Europe
SRM19-Edu: Trends and Issues in Sports
College Sport is
also BIG in US
UAAP
Basketball
is BIG in
the PHL
Sport is a
BIG
Business
Sport Pyramid
WORK
SPORT
GAMES
PLAY
COLLEGE
ATHLETICS
PAID IN TERMS
OF TUITION
WAIVER
AMATUERRECRUITMENT 
Pirating Players
EQUITY BETWEEN
MENS AND WOMENS
SPORT
ACADEMICS
STANDARDS
SRM19-Edu: Trends and Issues in Sports
THE SPORT and the ECONOMY
 Entertaining people during their time of from work has always
been a primary role of both participation and spectator sport.
 Commercial interests influence virtually every decision in
collegiate and professional sports.
 Events are rated by television audience share, ticket sales Web
site hits, concession sales, sponsor revenue, and ,media
coverage.
 Wins and Losses are important because they influence all of
these standards.
SRM19-Edu: Trends and Issues in Sports
When we moved from an agrarian society to an industrial
society, we increased our leisure time. This leisure time
could then be spent attending sporting events, thus
increasing the role of sport in our economy
HYPE it up
SRM19-Edu: Trends and Issues in Sports
Ownership of Professional Sports
 Use teams to increase personal and financial wealth or serve as
a tax advantage to offset other business gains.
 Originally, owners of professional sports teams were people
who love the game.
 Corporate conglomerate purchase sport franchise to help
market and promote their own other products.
SRM19-Edu: Trends and Issues in Sports
Spend money to make money
George Steinbrenner
Owner, New York Yankees
Winning is the most
important thing in
life after breathing.
He purchase Yankee in 1973
for $10 million
Yankees was estimated to be
worth $950 million in 2005 by
Forbes.com
Buys the best players whatever
the price tag
Yankees won World Series in
1996, 1998, 1999, 2000
SRM19-Edu: Trends and Issues in Sports
 INVESTMENT
 Professional team franchises appreciate, growing in value every year.
 TAXES
 Save money by reducing their overall tax liability
 DEPRECIATION
 Annual decreasing value
SRM19-Edu: Trends and Issues in Sports
 TICKET SALES
 Total ticket sales are affected by seating capacity of the stadium. The
prices set for each level of seating, and the attendance of each game.
 On Average, LA Lakers earned $2 million for each Regular Home
Game, and $3 million for each Playoff Home Game on live gates.
(Home team gets 95% of the income in ticket sales)
 STADIUM REVENUE
 Concession
 Luxury boxes (most expensive seat)
 Parking
SRM19-Edu: Trends and Issues in Sports
 MEDIA REVENUE
 TV, Radio, Cable and Pay-per-view broadcast
 LICENSING FEES ON TEAM MERCHANDISE
 Sales of team jerseys, caps, t-shirt, and every imaginable souvenirs
 NAMING RIGHTS
 Selling of naming rights to their stadium
 American Airline Center (Home of the Dallas Mavericks) paid $195
million for 30 years.
SRM19-Edu: Trends and Issues in Sports
MANAGEMENT VS. LABOR
DRAFT PLAYER
COMPENSATION
LIMITS ON
ATHLETES
EARNING
HOW SPORT IS BEING MONOPOLIZED?
SRM19-Edu: Trends and Issues in Sports
Parity
SRM19-Edu: Trends and Issues in Sports
Not all athletes make exorbitant salaries. Minor-
league players may make as little as $14,000 US for
a season of play that is typically shorter than a
major-league season. Minor-league players often
play in another league the rest of the year or take
another job just to make a living.
SRM19-Edu: Trends and Issues in Sports
Top athletes earned multi million-dollar contract
Others are struggling to make ends in the minor
leagues hoping for a chance at the big league.
Manny Pacquiao and
Floyd Mayweather
Alex Rodriguez
Kobe Bryant and
Lebron James
Tiger Woods
Mari Sharapova and
Roger Federer
Usain Bolt
Imports College athletes
SRM19-Edu: Trends and Issues in Sports
Athletes can find another job once their career is over?. Athletes often fall victim
relying on their athletic prowess and have no marketable skills. Sport-relate job
like officiating, coaching, scouting, and working in front office are limited and
demand training and experiences.
SAD story!
SRM19-Edu: Trends and Issues in Sports
The day-to-day work of a professional athlete is
extremely demanding even in the off-season. Athletes
are constantly challenge at their physical and mental
limits. They often travel extensively and spend long
time s away from spouses and children. If their team
trades them, they are forced to uproot their families and
start life in a new city.
Burn-out
Divorce and
broken
family
Constant
adjustment
Athletes who come short to address some of these issues usually ended up being
BROKE or FAILED..
WARNING.
REMEMBER THIS.
Careers may last only a few years while salaries need to
last a lifetime
INVEST
How COLLEGIATE SPORTS make MONEY?
 Ticket sales
 Television rights
 Athletic fee
 Corporate sponsor
 Licensing fee and merchandise
SRM19-Edu: Trends and Issues in Sports
SRM19-Edu: Trends and Issues in Sports
Answer this
PAY College athletes for their PLAY?
SRM19-Edu: Trends and Issues in Sports
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Business of sport

  • 1. Current Trends and Issues Prepared by: Jeremy Floyd Pedregosa
  • 2. Business of Sport MONEY INCOME REVENUE PROFITS and LOSSES EXPENSES CAPITAL MARKETING INVESTMENT OWNERSHIP SPONSORSHIP and ENDORSEMENTS SALARIES SRM19-Edu: Trends and Issues in Sports
  • 3. Objectives Powerful economic influence of sports How professional sports affect national and local economies How collegiate athletic programs profit SRM19-Edu: Trends and Issues in Sports
  • 4. Europe USA Philippines Sports is BIG Business around the world Recreational SportProfessional Sport Corporate Sport > NBA MLB NFL NHL UFL SHAKEYS & PSL PBA La LIGA BarclaysLiga ACB Football is Big in Europe SRM19-Edu: Trends and Issues in Sports College Sport is also BIG in US UAAP Basketball is BIG in the PHL Sport is a BIG Business
  • 5. Sport Pyramid WORK SPORT GAMES PLAY COLLEGE ATHLETICS PAID IN TERMS OF TUITION WAIVER AMATUERRECRUITMENT Pirating Players EQUITY BETWEEN MENS AND WOMENS SPORT ACADEMICS STANDARDS SRM19-Edu: Trends and Issues in Sports
  • 6. THE SPORT and the ECONOMY Entertaining people during their time of from work has always been a primary role of both participation and spectator sport. Commercial interests influence virtually every decision in collegiate and professional sports. Events are rated by television audience share, ticket sales Web site hits, concession sales, sponsor revenue, and ,media coverage. Wins and Losses are important because they influence all of these standards. SRM19-Edu: Trends and Issues in Sports
  • 7. When we moved from an agrarian society to an industrial society, we increased our leisure time. This leisure time could then be spent attending sporting events, thus increasing the role of sport in our economy HYPE it up SRM19-Edu: Trends and Issues in Sports
  • 8. Ownership of Professional Sports Use teams to increase personal and financial wealth or serve as a tax advantage to offset other business gains. Originally, owners of professional sports teams were people who love the game. Corporate conglomerate purchase sport franchise to help market and promote their own other products. SRM19-Edu: Trends and Issues in Sports
  • 9. Spend money to make money George Steinbrenner Owner, New York Yankees Winning is the most important thing in life after breathing. He purchase Yankee in 1973 for $10 million Yankees was estimated to be worth $950 million in 2005 by Forbes.com Buys the best players whatever the price tag Yankees won World Series in 1996, 1998, 1999, 2000 SRM19-Edu: Trends and Issues in Sports
  • 10. INVESTMENT Professional team franchises appreciate, growing in value every year. TAXES Save money by reducing their overall tax liability DEPRECIATION Annual decreasing value SRM19-Edu: Trends and Issues in Sports
  • 11. TICKET SALES Total ticket sales are affected by seating capacity of the stadium. The prices set for each level of seating, and the attendance of each game. On Average, LA Lakers earned $2 million for each Regular Home Game, and $3 million for each Playoff Home Game on live gates. (Home team gets 95% of the income in ticket sales) STADIUM REVENUE Concession Luxury boxes (most expensive seat) Parking SRM19-Edu: Trends and Issues in Sports
  • 12. MEDIA REVENUE TV, Radio, Cable and Pay-per-view broadcast LICENSING FEES ON TEAM MERCHANDISE Sales of team jerseys, caps, t-shirt, and every imaginable souvenirs NAMING RIGHTS Selling of naming rights to their stadium American Airline Center (Home of the Dallas Mavericks) paid $195 million for 30 years. SRM19-Edu: Trends and Issues in Sports
  • 13. MANAGEMENT VS. LABOR DRAFT PLAYER COMPENSATION LIMITS ON ATHLETES EARNING HOW SPORT IS BEING MONOPOLIZED? SRM19-Edu: Trends and Issues in Sports Parity
  • 14. SRM19-Edu: Trends and Issues in Sports Not all athletes make exorbitant salaries. Minor- league players may make as little as $14,000 US for a season of play that is typically shorter than a major-league season. Minor-league players often play in another league the rest of the year or take another job just to make a living.
  • 15. SRM19-Edu: Trends and Issues in Sports Top athletes earned multi million-dollar contract Others are struggling to make ends in the minor leagues hoping for a chance at the big league. Manny Pacquiao and Floyd Mayweather Alex Rodriguez Kobe Bryant and Lebron James Tiger Woods Mari Sharapova and Roger Federer Usain Bolt Imports College athletes
  • 16. SRM19-Edu: Trends and Issues in Sports Athletes can find another job once their career is over?. Athletes often fall victim relying on their athletic prowess and have no marketable skills. Sport-relate job like officiating, coaching, scouting, and working in front office are limited and demand training and experiences. SAD story!
  • 17. SRM19-Edu: Trends and Issues in Sports The day-to-day work of a professional athlete is extremely demanding even in the off-season. Athletes are constantly challenge at their physical and mental limits. They often travel extensively and spend long time s away from spouses and children. If their team trades them, they are forced to uproot their families and start life in a new city. Burn-out Divorce and broken family Constant adjustment Athletes who come short to address some of these issues usually ended up being BROKE or FAILED.. WARNING. REMEMBER THIS. Careers may last only a few years while salaries need to last a lifetime INVEST
  • 18. How COLLEGIATE SPORTS make MONEY? Ticket sales Television rights Athletic fee Corporate sponsor Licensing fee and merchandise SRM19-Edu: Trends and Issues in Sports
  • 19. SRM19-Edu: Trends and Issues in Sports Answer this PAY College athletes for their PLAY?
  • 20. SRM19-Edu: Trends and Issues in Sports

Editor's Notes

  • #5: 1. In the Philippines, Basketball men and Volleyball women is considred as the money making sports.
  • #10: 1.Yankee was the most valuable sport franchise in the world in 2005 2. He fired 20 managers during his 23 years as team owner.
  • #14: Draft hiring the best new talent Salary Cap amount each team could spend on players salaries in order to save money and ensure competitive balance.