Hilmi Ramlan discusses the need for businesses to make products more recyclable to avoid future penalties from governments. He suggests giving people incentives to participate in sustainability efforts now. The document also considers how to raise awareness and increase sales among creative industries by using blogs, direct mail, and websites to promote a "cardboard future" with innovative cardboard products. It proposes partnering with organizations to earn carbon credits and work with companies like Starbucks and (RED) to position the company as leading the sustainable cardboard movement.
2. Everything will have to be recyclable in the near future. If not, well have to face penalties/taxes from Governments. So why not start now? Insight Give people a reason / way to participate in this movement. SUSTAINABILITY
3. What are we trying to achieve? Raise Awareness Increase Sales Who are we talking to? Creative Industry
21. Whats next..? The company leads the cardboard future with innovative, practical and creative products. Position Possibility Cardboard Future working with Organisations on: Carbon Credit Points Partnerships - Starbucks, ( RED ) and the Government.
