Hilmi Ramlan discusses the need for businesses to make products more recyclable to avoid future penalties from governments. He suggests giving people incentives to participate in sustainability efforts now. The document also considers how to raise awareness and increase sales among creative industries by using blogs, direct mail, and websites to promote a "cardboard future" with innovative cardboard products. It proposes partnering with organizations to earn carbon credits and work with companies like Starbucks and (RED) to position the company as leading the sustainable cardboard movement.