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ºÝºÝߣShare a Scribd company logo
Leverage new communication
technology for development and health




                M4ID
              www.m4id.fi
Services


 ? Strategy Development
 ? Creative concepts,
   campaign development
 ? Technical innovation/
   production
 ? Capacity Building
Work
? MacArthur Foundation
? World Health Organization, Europe Region
? World Health Organization, HQ
? World Health Organization, South-East Asia Region
? Partnership for Maternal, Newborn and Child Health
? United Nations Population Fund
? Women¡¯s Refugee Commission
?Immpact
? Reproductive Health Matters
? The Resource Alliance
Mama ¨C Together for Safe Births in Crises
Case studies - quick overview
Push for Change - UNFPA
? UNFPA social media driven
  maternal health advocacy
  campaign
? 190,000 members, 10,000 appeal
  names, +40 media articles
? Strong official, political support
? Resulted in € 500,000 for
  UNFPA¡¯sMaternal Health Trust
  Fund and a € 5
  millionunearmarkedfunding
  increase
WHO SEARO


 - Goal: engage 100,000
 - Advocate with policy makers
& health decision-makers,
   hospital administrators
 - WHA resolution signed
Strategy

- Raise support through simple reaction
  tester
- Seed with health bloggers, champions,
disaster communities
- Use public support to advicate at
  national, regional, global
Ministerial/health
  meetings
Case studies - quick overview
Case studies - quick overview
Results
? + 218 000 reacted to date
? Extensive media coverage and
e-fluencer engagement
? 1 400 ¡®fans¡¯
? Resolution signed May 2011
? Actions taken in India, Nepal,
  Indonesia, Bhutan
? Map roll-out
Case studies - quick overview

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Case studies - quick overview

  • 1. Leverage new communication technology for development and health M4ID www.m4id.fi
  • 2. Services ? Strategy Development ? Creative concepts, campaign development ? Technical innovation/ production ? Capacity Building
  • 3. Work ? MacArthur Foundation ? World Health Organization, Europe Region ? World Health Organization, HQ ? World Health Organization, South-East Asia Region ? Partnership for Maternal, Newborn and Child Health ? United Nations Population Fund ? Women¡¯s Refugee Commission ?Immpact ? Reproductive Health Matters ? The Resource Alliance
  • 4. Mama ¨C Together for Safe Births in Crises
  • 6. Push for Change - UNFPA ? UNFPA social media driven maternal health advocacy campaign ? 190,000 members, 10,000 appeal names, +40 media articles ? Strong official, political support ? Resulted in € 500,000 for UNFPA¡¯sMaternal Health Trust Fund and a € 5 millionunearmarkedfunding increase
  • 7. WHO SEARO - Goal: engage 100,000 - Advocate with policy makers & health decision-makers, hospital administrators - WHA resolution signed
  • 8. Strategy - Raise support through simple reaction tester - Seed with health bloggers, champions, disaster communities - Use public support to advicate at national, regional, global Ministerial/health meetings
  • 11. Results ? + 218 000 reacted to date ? Extensive media coverage and e-fluencer engagement ? 1 400 ¡®fans¡¯ ? Resolution signed May 2011 ? Actions taken in India, Nepal, Indonesia, Bhutan ? Map roll-out