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- 1. CATHERINE PETERSON petersoncc@comcast.net 103 Wool Street San Francisco, California (415) 516-8538 TEXTILES/FABRIC ACCOUNT MANANGER / HOME STYLIST/STAGING Driving Revenues, Growth, Performance and Profitability PROFILE and QUALIFICATIONS Experiences and Qualifications in Textiles/Fabric Account Management and Home Styling/Staging. Self- motivated, persistent, analytical, results-focused and flexible, with strong interpersonal and communication skills. Seasoned in capturing business opportunities, improving operational performance, reducing costs, adapting to challenges and overcoming obstacles. Creative in conceiving strategies and executing plans. ï€ Visual Merchandising ï€ Home Stylist and Staging ï€ Project Lead ï€ Process Improvement ï€ Change and Conflict Management ï€ Fashion Textile Representative ï€ Organizational Design ï€ Team Building and Coaching ï€ Client and People Management ï€ Written and Verbal Communications PROFESSIONAL EXPERIENCE CP Studio - San Francisco, California May 2012 to Present Home Staging / Stylist / Design ï‚· Collaborate with Realtors on home staging projects in Bay Area including single-family homes, condos and townhouses. - 5175 Diamond Heights Blvd. #221, San Francisco, California 94131 - 716 and 720 Fillmore Street, San Francisco, California 94117 - 650 Carolina, San Francisco, California 94107 - 390 Franconia Street, San Francisco, California 94110 ï‚· View properties and determine overall design concept and implementation under tight deadlines. ï‚· Consult with client to create and re-define living space. - Advise on space planning and color selections. - Source and select furnishings, lighting, tile. flooring and cabinetry. - Utilizing merchandising experience, asses space and propose updates relating to paint, lighting and finishes for branding and marketing the property. - Prepare design schemes for properties using existing warehouse inventory. - Select furnishings best suited to work within the design aesthetic of the specified property. - Create floral designs added to enhance the space. - De-personalize and neutralize the space. ï‚· Floral Design - Artistic understanding of trends in style and use of color creating beautiful and functional arrangements. - Create new and exciting pieces within a budget or with limited resources. - Collaborating with Clients on floral designers to ensure correct esthetic, budget and timing of orders. - Work closely with Floral Wholesales negotiating Client pricing and deliveries for on-time and on-budget programs. Peterson Represents (Textiles) - San Francisco, California February 1994 to Present Independent Sales ï‚· Textile representation through sales and marketing textile Importers selling to the SF and LA Apparel Markets. - Showcase the latest product lines, source, manage the product development and manufacturing cycles and expand sales volume through extensive account cultivation resulting in specific goals and special projects for Clients for on-time, on-budget and profitable deliverables. - End-to-end project, order and process management by identifying and developing new fabric and textile trends from concept, artwork and sampling to visual merchandising presentations. ï‚· Textile Vendors: - Cameron Industries (Imports Prints, Yarn and Piece Dyes and Garment Packages) / Premier Fabrics (Import Novelty Woven and Knits) / City Prints (Import Prints) / Tandler Textiles (Import Yarn Dyes) / Gottlieb Knits (Domestic Knits) / High Fashions (Imports Prints). Freelance - London, England and Paris, France August 1992 to October 1993 Trend Shopper / Consultant ï‚· Extensive experience and ability to identify global fashion and design needs.
- 2. CATHERINE PETERSON PAGE TWO PROFESSIONAL EXPERIENCE (Freelance - continued) ï‚· Purchased retail samples, photographed and cataloged for presentation to Clients. ï‚· Reported on trends in the Childrenswear and Womenswear market, shopping the markets to report on color, fabrics, treatments, silhouettes, fit and pricing for translation into U.S. markets. ï‚· Clients include (not limited to): - Great Escape - Zack Apparel Fritzi California - San Francisco, California September 1985 to August 1992 Childrenswear Merchandiser - October 1989 to August 1992 Junior Sportswear Merchandiser - November 1986 to October 1989 Misses' Moderate Dress Merchandiser - September 1985 to November 1986 ï‚· Recruited from Hahne &Company for multiple divisional merchandising positions. ï‚· Merchandised for experimental division geared toward a moderate priced structure utilizing quality fabrications and construction. - Researched global fashion markets to increase quality of goods, without decreasing gross profit margins. ï‚· Planned and executed a 250+ piece line monthly, focusing on knit and woven fabrications. - Continuously translated market trends into high-volume and profitable product lines. - Extensively sourcing fabric markets developing fabric designs, negotiating pricing, CMT (Cut/Make/Sew) and deliveries, while managing design and pattern making teams, monitoring process from concept through final production for on-time and on-budget delivery. ï‚· Developed strong relationships with key accounts including J.C. Penny and Target Corporation. - Researched specific requests made by Clients, managing end-to-end results for customized designs. ï‚· Merchandised multiple categories and separate bottoms divisions for Junior Sportswear. Hahne & Company - Newark, New Jersey March 1981 to September 1985 Buyer - June 1982 to September 1985 Department Manger - October 1981 to June 1982 Assistant Buyer - March 1981 to October 1981 ï‚· Management responsibility for selection and purchase of Better, Young Designer and Moderate Dresses for 8+ stores. ï‚· Buyer responsibilities in all facets from buy to distribution of goods. - Negotiated with vendors for exclusives, off-price purchase and markdown dollars. - Analyzed and projected sales and stock levels - Buyer of the Year Award 1984 Associated Dry Goods - New York, New York August 1978 to March1981 Market Representative - January 1980 to March 1981 Associate Market Representative - August 1978 to January 1980 ï‚· Represented Moderate Dresses for parent company of 15 department store chains including Lord and Taylor, Robinsons-May. ï‚· Analyzed market, provided fashion and trend direction to Buyers via weekly meetings and seasonal trend presentations. ï‚· Developed Vendor incentive programs enabling stores to achieve higher profit margins and YTD sales projections. PROFESSIONAL / TECHNICAL SKILLS ï€ Microsoft Word ï€ Microsoft Excel ï€ Windows and Mac OS ï€ Social Media Enterprise EDUCATION Fashion Institute of Technology (FIT) - New York, New York June 1978 Bachelor Degree: ï‚· Major: Merchandising Management ï‚· A.A.S.: Fashion Buying and Merchandising