This document discusses monetization and distribution options for flash games through social networks. It notes that while flash games have a massive audience, they generate little revenue for creators. In contrast, some social games on networks like Facebook have found great success monetizing through virtual goods and viral distribution. The proposed solution is to distribute large flash game audiences onto social networks like Facebook and monetize games there using virtual goods.
Join Greg Roselli as he explores the biggest casinos in the world. Contrary to what you may think, only three of the top ten are in the US, and only one is in Vegas!
To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
Fantastic is a platform that allows entertainment companies to engage fans and pre-sell content to generate revenue. It introduces an incentivized pre-ordering model where fans finance campaigns for their favorite properties in return for exclusive rewards and content. This leverages the power of internet fan communities which are increasingly influential in the entertainment industry. The platform connects fans directly to creators to fund future content in exchange for benefits. It estimates addressing a total market opportunity of $87.5 billion across various entertainment sectors including movies, TV, music and more.
Stuart McLaughlin presentation at The Business of FunAOIFE
?
This document discusses crowdfunding and its growth as a new fundraising platform. It provides context on crowdfunding through definitions and examples. Key details include statistics on crowdfunding growth from Kickstarter, with music and film being the largest categories. The pros and cons of crowdfunding as a fundraising platform are outlined. Environmental factors are presented, such as cuts to arts funding in Ireland. A case study of a successful crowdfunding campaign for a music project is examined, showing funds raised and lessons learned.
1) Backspin is an Xbox ping pong tournament organized by TechiesGiveBack.org that will take place on February 26, 2011 at General Assembly in New York City.
2) All proceeds from the tournament will benefit the charity Child's Play, which provides toys and games to children in hospitals.
3) The tournament will feature both a team competition between New York tech startups and an individual competition. Games will be played using the new Kinect system on Xbox.
Web3 MIT Independent Study by Lena Hairadin LenaHairadin1
?
The high-level goal of the study is to design a primer to the Web3 world and build a case for the value of NFTs specifically. The research scope is on media & entertainment industry (e.g., film & TV, gaming, music).
Social commerce is defined as using social media and online interactions to assist with online buying and selling. It involves six main dimensions: social shopping, ratings and reviews, recommendations and referrals, forums and communities, social media optimization, and social ads and apps. Each dimension utilizes specific tools like group buying, co-browsing, customer testimonials, idea boards, social media events, and branded social applications to facilitate social interactions around commerce. The presentation discusses how brands can participate in these new forms of social commerce.
The document outlines a plan to increase ticket sales and fan engagement for the Detroit Lions by 8% within 3 years. It proposes improving the team website, launching a new advertising campaign focusing on a star player and last season's success, and increasing social media following through a targeted campaign. The budget outlines costs for Google ads, social media management, and website maintenance totaling $113,000 annually.
The document outlines a plan to increase ticket sales and fan engagement for the Detroit Lions by 8% within 3 years. It proposes improving the team website, launching a new advertising campaign focusing on a star player and last season's success, and increasing social media following through a targeted campaign. The budget outlines costs for Google ads, social media management, and website maintenance totaling $113,000 annually.
Michael Leifer has extensive experience in cultural anthropology, social media, and strategic communications spanning 18 years. He has helped many organizations including Napster, Coca-Cola, Current TV, Fox, Konami, and Sony with objectives such as increasing subscriptions, growing online communities, launching new shows and games, and repositioning brands. Through conducting research, creating engaging content and campaigns, identifying influencers, and analyzing results, Leifer has delivered award-winning integrated offline and online strategies to build markets and cultural movements for clients.
Anonymous social media networks often struggle to maintain growth. The product architecture must encourage creation and engagement. Yik Yak is one of the fastest growing anonymous networks and still has much room to evolve as a product. Here are some growth ideas for Yik Yak based on a combination of anonymous network product features and research on social networks.
This document proposes a two-part solution for eBay to address challenges in increasing app usage, market share, and attracting millennial users. The first part involves integrating eBay promotions into Viacom's content across platforms. The second part features co-branded pro-social auctions on air with proceeds benefiting causes to engage millennials. Key benefits highlighted are leveraging Viacom's large millennial audience and social influence to help eBay's marketing goals. The document argues this partnership could help eBay reallocate a larger portion of its $150M media budget from other areas to Viacom's networks.
Who Wore It Best: Marketing Campaigns EditionMaree Naroba
?
The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
Who Wore It Best: Marketing Campaigns Edition HubSpot
?
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
This document provides an overview of building social brands online. It discusses how marketing is evolving from a "them vs us" mindset to a "me and we" approach through participation and co-creation. Key aspects covered include the rise of virtual brands and social media marketing. Case studies are presented on how brands like Skittles, National Theatre Wales, and others have successfully used social networks and online communities to engage customers and build their social brand equity. The conclusion emphasizes the need for marketers to share control, listen, facilitate participation in conversations, and focus on community engagement metrics rather than just channel participation.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
?
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Crowdfunding has become a major source of funding for video game development. Games that aimed to raise $150 in 2009 were able to raise $2000, showing how crowdfunding has grown over time. The largest crowdfunding platform, Kickstarter, has helped raise over $1.19 billion for more than 21,000 successful video games. Social media plays a key role in marketing games and helping previously niche games reach broader audiences. Traditional physical distribution of games in stores has been replaced by online distribution through subscriptions and in-app purchases.
1. The document discusses 5 questions about how audiences consume and are involved in the production of the video game Minecraft. It addresses how technological changes have led to digital distribution and piracy concerns. It also explores conglomerate ownership of the developer Mojang Studios and how media organizations expand audiences through various platforms and merchandise. Finally, it notes how Minecraft actively involves audiences through user-created content and the Minecraft Marketplace.
Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket SalesTicketbud
?
Too many event marketing strategies do the bare minimum when it comes to social media. Leverage these 8 social media tactics to push your ticket sales to the next level.
The document provides an agenda for Day 6 of an online communities summer school, which will focus on case studies of successful social media strategies and the power of free marketing. It includes an overview of the day's schedule, notes on class representatives, technical issues, and inactive students. The remainder of the document outlines five case studies, including Barack Obama's 2008 presidential campaign social media use, Dell's social media engagement, Threadless' user-generated t-shirt business model, Zynga's social gaming success, and a wine company that grew its business 20-25% through social media engagement without any paid advertising.
Media Studies Video games Minecraft 12 03 19Yvonne44
?
This document provides information about video games for a media studies course. It discusses what students need to know, including changes in the video game industry from independent developers to acquisition by large companies. It also discusses target audiences and technology used to distribute games across platforms. The document provides context about the history of different media and asks questions to help students understand the evolution of the video game industry and changes resulting from big company acquisitions.
The document outlines a plan to increase ticket sales and social media following for the Detroit Lions. It proposes creating a new advertising campaign focused on last year's winning season and star player Megatron, redesigning the Lions website to prominently feature ticket prices and bundles, and increasing monthly spending on Google ads, social media and website maintenance to $113,000 total per year. The goal is to increase ticket sales by 8% within 3 years through these efforts.
This document discusses the importance of listening to customers and communities online. It provides examples of how Starbucks and other companies have set up online communities and used brand monitoring to understand customer sentiment. Starbucks in particular created communities on MyStarbucksIdea and Twitter to engage customers, which helped counter a negative campaign against the brand. The document recommends tools for community and brand monitoring, and outlines what should be included in a proposal presentation, such as understanding the target audience and providing a plan to participate in online conversations.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
How Document Management System Benefits ManufacturingFileGenix
?
The days of paper-based or disorganized digital documentation are over. A document management system for manufacturing brings efficiency, security, and compliance under one roof.
Social commerce is defined as using social media and online interactions to assist with online buying and selling. It involves six main dimensions: social shopping, ratings and reviews, recommendations and referrals, forums and communities, social media optimization, and social ads and apps. Each dimension utilizes specific tools like group buying, co-browsing, customer testimonials, idea boards, social media events, and branded social applications to facilitate social interactions around commerce. The presentation discusses how brands can participate in these new forms of social commerce.
The document outlines a plan to increase ticket sales and fan engagement for the Detroit Lions by 8% within 3 years. It proposes improving the team website, launching a new advertising campaign focusing on a star player and last season's success, and increasing social media following through a targeted campaign. The budget outlines costs for Google ads, social media management, and website maintenance totaling $113,000 annually.
The document outlines a plan to increase ticket sales and fan engagement for the Detroit Lions by 8% within 3 years. It proposes improving the team website, launching a new advertising campaign focusing on a star player and last season's success, and increasing social media following through a targeted campaign. The budget outlines costs for Google ads, social media management, and website maintenance totaling $113,000 annually.
Michael Leifer has extensive experience in cultural anthropology, social media, and strategic communications spanning 18 years. He has helped many organizations including Napster, Coca-Cola, Current TV, Fox, Konami, and Sony with objectives such as increasing subscriptions, growing online communities, launching new shows and games, and repositioning brands. Through conducting research, creating engaging content and campaigns, identifying influencers, and analyzing results, Leifer has delivered award-winning integrated offline and online strategies to build markets and cultural movements for clients.
Anonymous social media networks often struggle to maintain growth. The product architecture must encourage creation and engagement. Yik Yak is one of the fastest growing anonymous networks and still has much room to evolve as a product. Here are some growth ideas for Yik Yak based on a combination of anonymous network product features and research on social networks.
This document proposes a two-part solution for eBay to address challenges in increasing app usage, market share, and attracting millennial users. The first part involves integrating eBay promotions into Viacom's content across platforms. The second part features co-branded pro-social auctions on air with proceeds benefiting causes to engage millennials. Key benefits highlighted are leveraging Viacom's large millennial audience and social influence to help eBay's marketing goals. The document argues this partnership could help eBay reallocate a larger portion of its $150M media budget from other areas to Viacom's networks.
Who Wore It Best: Marketing Campaigns EditionMaree Naroba
?
The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
Who Wore It Best: Marketing Campaigns Edition HubSpot
?
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
This document provides an overview of building social brands online. It discusses how marketing is evolving from a "them vs us" mindset to a "me and we" approach through participation and co-creation. Key aspects covered include the rise of virtual brands and social media marketing. Case studies are presented on how brands like Skittles, National Theatre Wales, and others have successfully used social networks and online communities to engage customers and build their social brand equity. The conclusion emphasizes the need for marketers to share control, listen, facilitate participation in conversations, and focus on community engagement metrics rather than just channel participation.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
?
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Crowdfunding has become a major source of funding for video game development. Games that aimed to raise $150 in 2009 were able to raise $2000, showing how crowdfunding has grown over time. The largest crowdfunding platform, Kickstarter, has helped raise over $1.19 billion for more than 21,000 successful video games. Social media plays a key role in marketing games and helping previously niche games reach broader audiences. Traditional physical distribution of games in stores has been replaced by online distribution through subscriptions and in-app purchases.
1. The document discusses 5 questions about how audiences consume and are involved in the production of the video game Minecraft. It addresses how technological changes have led to digital distribution and piracy concerns. It also explores conglomerate ownership of the developer Mojang Studios and how media organizations expand audiences through various platforms and merchandise. Finally, it notes how Minecraft actively involves audiences through user-created content and the Minecraft Marketplace.
Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket SalesTicketbud
?
Too many event marketing strategies do the bare minimum when it comes to social media. Leverage these 8 social media tactics to push your ticket sales to the next level.
The document provides an agenda for Day 6 of an online communities summer school, which will focus on case studies of successful social media strategies and the power of free marketing. It includes an overview of the day's schedule, notes on class representatives, technical issues, and inactive students. The remainder of the document outlines five case studies, including Barack Obama's 2008 presidential campaign social media use, Dell's social media engagement, Threadless' user-generated t-shirt business model, Zynga's social gaming success, and a wine company that grew its business 20-25% through social media engagement without any paid advertising.
Media Studies Video games Minecraft 12 03 19Yvonne44
?
This document provides information about video games for a media studies course. It discusses what students need to know, including changes in the video game industry from independent developers to acquisition by large companies. It also discusses target audiences and technology used to distribute games across platforms. The document provides context about the history of different media and asks questions to help students understand the evolution of the video game industry and changes resulting from big company acquisitions.
The document outlines a plan to increase ticket sales and social media following for the Detroit Lions. It proposes creating a new advertising campaign focused on last year's winning season and star player Megatron, redesigning the Lions website to prominently feature ticket prices and bundles, and increasing monthly spending on Google ads, social media and website maintenance to $113,000 total per year. The goal is to increase ticket sales by 8% within 3 years through these efforts.
This document discusses the importance of listening to customers and communities online. It provides examples of how Starbucks and other companies have set up online communities and used brand monitoring to understand customer sentiment. Starbucks in particular created communities on MyStarbucksIdea and Twitter to engage customers, which helped counter a negative campaign against the brand. The document recommends tools for community and brand monitoring, and outlines what should be included in a proposal presentation, such as understanding the target audience and providing a plan to participate in online conversations.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
How Document Management System Benefits ManufacturingFileGenix
?
The days of paper-based or disorganized digital documentation are over. A document management system for manufacturing brings efficiency, security, and compliance under one roof.
Kalin Karakehayov - The mindset and habits for building an SEO EmpireKalin Karakehayov
?
My presentation about "The mindset and habits of building an SEO empire" from The SEO Mastery Summit in Saigo. I removed a few fun slides about the growth of https://seo.domains that could be taken out of context without what I said about them.
Building a Multiplatform SDKMAN in JavaFX [JavaOne]Jago de Vreede
?
SDKMAN is one of the most popular ways to install/upgrade Java or other build tooling on your system. It works great from the command line, but what if you could bring its power to a graphical interface? And what if it worked seamlessly on Windows too? In this talk, we will use SDKMAN as an example of how to build a multiplatform native application using JavaFX for the UI and GraalVM to compile native images. We will dive into the process of creating native apps with GraalVM, distributing them with GitHub, and identifying some limitations of native Java applications. Plus, we’ll explore alternative methods for shipping native apps across platforms. By the end of this session, you will have practical insights on how to build and distribute native apps with or without JavaFX.
Data in Transit, Risks in DNS and HTTPS (Khmer Coders)MikeGaertner
?
Most apps make API calls every time a user interacts with them. But have you ever stopped to think about how exposed those API calls might be? If your mobile app connects to an API, how much do you actually trust the network it’s traveling through? In our Khmer Coders 2025 session, we dug into the details of network security and API traffic
The Decision Buy-In Algorithm - RVAJS 2025John Riviello
?
While making large technical decisions such as deciding which JavaScript framework to build your web app in are difficult, getting buy-in for those decisions is even more challenging. It turns out other industries have a tried-and-true success formula for this that us in tech can leverage today!
A comprehensive guide to Starlink technology and its availability in Florida.pdfInternet Bundle Now
?
Explore how Internet Bundle Now offers Starlink technology in Florida, its benefits, pricing, and customer service for seamless connectivity in remote areas.
2. Clectaverse: Collect Together
? A global market network of influential, high spending
collecting communities.
? Clectaverse enables these goals on one universal
platform, empowering collectors and fans to upload,
manage, share and grow their collections utilizing strong
discovery and subtle game based mechanisms.
? We are leading with the popular “Geek” culture audience
but our platform is able to be quickly deployed in new
verticals like sports and music with simple design
changes.
? Driving forces: discovery, sharing, and commerce.
3. Launch Market
$3,000
Average annual
spend on
collectables [1]
$80Bn
Global
toy market
sales [2]
$20Bn
Economic impact
from secondary sales
markets [3]
[1] Clectaverse beta survey of 1500 users (2015)
[2] http://www.statista.com/topics/1108/toy-industry
[3] US Toy Association Survey
4. Launch Market
1.1M
Global listings
for Action Figures on
eBay
2.3M
Global listings
for comics on
eBay
$2.2M
Value of Nicolas
Cage’s Action
Comics #1 Sold on
eBay
7. Current Advisors
Rob Malda
Founder Slashdot
Paul Budnitz
Founder Ello, KidRobot
John Macaluso
CEO, Wizard World
Sharad Devarajan
Founder, Liquid Comics
Wes Moran
VP Discovery, Wikipedia
Ryan Naftulin, Chris Coulter
Cooley LLP
8. “Clectaverse is the ultimate destination for
collectors. I love it because the idea of
seeing everything I collect, and all the
collectors far more obsessive than me, is
kind of a geek’s dream. Facilitating trading
makes it more fun still.”
Paul Budnitz, Founder Ello & KidRobot