OMC methods are used by online firms to communicate with consumers and build strong brand expectations. OMC has two purposes: to strengthen the brand by informing consumers about features, and to promote sales by encouraging purchase. Common OMC methods include online advertising, direct email marketing, online catalogs, and public relations.
The document discusses the sales, marketing, and promotion of The Week magazine in India. It provides an overview of the magazine's profile, strengths, weaknesses, opportunities, threats, competitors, and recommendations to increase sales. Key points include increasing the product line, promoting internationally, addressing slow delivery times, and focusing social media marketing. The objective is to study customer opinions, market opportunities, and reasons for declining sales.
Questionnaire for Consumer preference for newspapersRia Gupta
油
The presentation contains the objectives and 22 questions (incldusing ranking of newspapers) for consumer preferences for print media and electronic media.
The document discusses recommendation letters, including what they are, their purpose, and types. A recommendation letter is a letter that describes a person's qualities and suitability for a scholarship, job, or internship. The purpose should be clear whether it's for a job, admission, etc. There are different types like employment, student, or college recommendations. A sample recommendation letter format is provided to use as a template.
This document discusses key performance indicators (KPIs) for an assistant marketing manager position. It provides examples of KPIs, performance appraisal forms, and a process for developing KPIs for this role. Mistakes to avoid in developing KPIs are also outlined, such as having too many KPIs or ones that do not align with goals. The document recommends visiting an external website for additional KPI samples and materials for an assistant marketing manager.
How To Write A Resume/CV - Resume Writing TipsResumonk
油
This document provides tips for writing a winning resume, including organizing sections clearly, using appropriate whitespace and consistent formatting, choosing relevant keywords, keeping the resume concise and focused, and highlighting accomplishments rather than just responsibilities. Key recommendations are to separate the resume into well-organized sections, use adequate whitespace and consistent formatting, include relevant keywords from the job description, and showcase achievements and impact rather than just listing duties.
The document contains a 13 question survey about Lakme cosmetic products. The survey asks respondents for their contact information and then questions about their usage of Lakme products like eyes, lips, face, nails. It asks how long they have been using Lakme, their opinions on quality, reasons for use, and problems faced. Further questions gauge satisfaction levels and ask what other products or changes they would like to see from Lakme. The final questions ask if they would recommend Lakme, their thoughts on healthy makeup from Lakme, and if they would continue purchasing with a price increase.
This document provides a comparative analysis of smartphone and non-smartphone users through market research methods. It includes an executive summary, introduction, objectives, research methodology, questionnaire and responses, sample plan and size, data analysis and hypothesis, SWOT analysis, observations, and conclusions. The research was conducted through a survey of 74 individuals in Delhi, India using questionnaires. Key findings include that the majority of smartphone users are aged 18-21, use Android OS, and consume information on their smartphones while waiting or in meetings. Graduates are also frequent smartphone users.
The document provides guidance on writing an effective resume, including tips for the proper format, content, and style. It recommends keeping the resume to 1-2 pages, including achievements and skills in a positive light, and using action verbs and relevant keywords. The document also notes what to avoid, such as lengthy personal details, negative comments, or exaggerating abilities. Sample resume sections and an example resume are included for illustration.
Perception and buying behaviour of modern consumers towards personal care pro...Swamit Gupta
油
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
Types of advertisements include print (newspaper, magazine), broadcast (television, radio), outdoor (billboards), online, mobile, direct mail and more. Advertisements can target different territories (local, national, international) and have different purposes like brand awareness, product promotion, reminder ads and public service announcements. The history of advertising includes the first newspaper ad in 1704 and early radio and television commercials.
Bata survey on gents product(questionier)Md Mir Belal
油
This document outlines a research study on reducing customer satisfaction with Bata men's footwear in Bangladesh. The objectives are to determine customer satisfaction levels and identify issues like lack of standard design, high prices, reliance on suppliers, and increasing competitors. The research will survey 50 customers at a Bata store in Chittagong on their product usage history, brand perceptions, quality assessments, and satisfaction levels. Data will be collected through in-person interviews and analyzed over 30 days with an estimated budget of 18,500 taka.
The study examined the popularity of branded sports shoes among Indian youth. It found that 85% of respondents prefer wearing sports shoes, with Nike being the most popular brand. Quality is the most important factor for youth when purchasing shoes. While brand name influences buying behavior, most youth are satisfied with their preferred brand and are loyal to it for its comfort. However, 38% may consider duplicate shoes if better designs and discounts are offered.
A fantastic PPT on the nature and concept of business. This PPT will enable the learners to understand the concepts and fundamentals of business. The PPT includes types of human activities - economic & non-economic activities, types of economic activities - business, profession, employment, features of business, multiple objectives of business, types of business activities, types of industry, classification of commerce, meaning and types of business risk.
Internet marketing full project reportGitika Kolli
油
This document is a project report submitted by Kartik Raichura to the University of Mumbai in October 2005 about using the internet as a marketing tool. The report includes an introduction on the evolution of marketing and the growth of internet usage and e-commerce in India. It also discusses the effectiveness of the internet in reaching large audiences compared to traditional media and analyzes the current media usage habits of Indian audiences.
Business, Nature & Purpose By Ms. Bindu Dewankulachihansraj
油
This document provides an overview of business studies, including the nature and types of economic activities, and the differences between business, profession, and employment. It defines business as the production and sale of goods and services for profit. Professions require specialized skills and knowledge, while employment involves regular work for another entity. The three are interrelated, as businesses and professions require employees, and people seek work from businesses and professions. Non-economic activities are those without financial motives, done out of love or duty, while economic activities aim to earn a livelihood.
Nike was founded in 1962 and has grown to be a leading sports brand. Its mission is to be the world's leading sports company and vision is to inspire every athlete. Nike's strategy focuses on partnering with top athletes to influence mass fan followings. It aims to be the top brand for sports equipment and promote its wear as fashion. Nike has strong brand image but relies heavily on footwear sales and celebrity endorsements. It sees opportunities in new markets and products but faces threats from currency fluctuations and controversy. Nike partners with stars like Ronaldo, Woods, and Jordan and aims to promote equality in its advertising.
Businese research project on mobile shopsMOHD ARISH
油
This document summarizes a research project conducted by students on customers' opinions about mobile connections and mobile shops. The students conducted surveys of 50 Accman Institute of Management students to understand their mobile usage patterns, preferred mobile markets and shops, expenditure on mobile phones, and satisfaction with connections and services. The objective was to gain practical research experience and provide recommendations to mobile shops on how to better serve customers.
brand elements and how nike use brand elements.Aqib ali
油
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
This document is a project report on consumer behavior regarding various branded shoes. It includes an introduction, objectives of the research, research methodology, limitations of the study, company profiles, data analysis and interpretation, suggestions and conclusions, annexure and bibliography. The research aims to understand consumer preferences between different branded shoes like Reebok, Nike and Adidas. A sample size of 50 respondents was selected from Ludhiana through random sampling and primary data was collected using questionnaires and interviews. The report provides insights into consumer decision making factors and brand perceptions.
The document analyzes the digital marketing practices of Adidas vs Reebok. It discusses the target audiences, paid, owned and earned media strategies of both companies. It then covers SEO, SEM, paid and organic social media strategies. It analyzes keywords and website SEO rankings of Adidas and Reebok. It compares their website analytics and presence on Google My Business. Finally, it evaluates and compares their social media strategies and provides examples of campaigns run by both brands on social media.
The document provides 7 best practices for using LinkedIn for B2B marketing: 1) Develop your personal and company brand keywords. 2) Optimize your profile header, title, and content to get found. 3) Customize your website link and public profile. 4) Leverage recommendations. 5) Build your network through advanced searches, groups, and invitations. 6) Use LinkedIn apps to share existing marketing assets. 7) Build relationships through group contributions, answering questions, and regular engagement. Following these practices can help marketers generate exposure and position themselves and their business on LinkedIn.
yahama project report , summary on their eveything. research made on yahama in their plant at npida to check the customer satisfation and the company's services
This document provides guidance on writing professional emails. It discusses best practices for email subject lines, greetings, bodies, closures, and signatures. The key recommendations include making subject lines specific and to the point, using simple greetings like "Hello" or "Good morning", writing clear and concise body paragraphs that introduce the purpose and provide necessary details, and closing emails with expressions of thanks or requests for follow up. Signatures should include the sender's name, title, contact details, and company information. Overall, the document stresses keeping emails well-structured, grammatically correct, and focused only on essential information.
This document provides an overview of Nike, including a brief history, segmentation and targeting, research programs, corporate social responsibility, and marketing mix. It discusses Nike's origins in the 1960s and its growth into a global brand. It describes Nike's target market as high-income individuals aged 16-55. The document also outlines Nike's research, social initiatives, and use of the marketing mix including products, pricing, placement, and promotion through celebrity endorsements and events.
This document summarizes a presentation given by Bhushan Vijay Phirke on working capital. It defines working capital and current assets and liabilities. It discusses the Nayak Committee norms for computing working capital limits up to Rs. 2 crore based on a minimum of 20% of projected annual turnover. It also outlines the recommendations of the Tandon Committee to frame bank credit guidelines, including inventory and receivable norms and different methods for lending working capital. The conclusion is that these recommendations provided useful inputs for the Reserve Bank of India to frame lending policies for banks.
Presentazione della piattaforma Linkedin agli studenti del corso di "Economia e Gestione delle Imprese" - Universit degli Studi di Cagliari.
Docente di riferimento: Prof.ssa Ernestina Giudici
Perch辿 竪 importante inserire il Riepilogo all'interno del Profilo; cosa e come scrivere il riepilogo. L'importanza della formattazione. La call to action finale.
This document provides a comparative analysis of smartphone and non-smartphone users through market research methods. It includes an executive summary, introduction, objectives, research methodology, questionnaire and responses, sample plan and size, data analysis and hypothesis, SWOT analysis, observations, and conclusions. The research was conducted through a survey of 74 individuals in Delhi, India using questionnaires. Key findings include that the majority of smartphone users are aged 18-21, use Android OS, and consume information on their smartphones while waiting or in meetings. Graduates are also frequent smartphone users.
The document provides guidance on writing an effective resume, including tips for the proper format, content, and style. It recommends keeping the resume to 1-2 pages, including achievements and skills in a positive light, and using action verbs and relevant keywords. The document also notes what to avoid, such as lengthy personal details, negative comments, or exaggerating abilities. Sample resume sections and an example resume are included for illustration.
Perception and buying behaviour of modern consumers towards personal care pro...Swamit Gupta
油
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
Types of advertisements include print (newspaper, magazine), broadcast (television, radio), outdoor (billboards), online, mobile, direct mail and more. Advertisements can target different territories (local, national, international) and have different purposes like brand awareness, product promotion, reminder ads and public service announcements. The history of advertising includes the first newspaper ad in 1704 and early radio and television commercials.
Bata survey on gents product(questionier)Md Mir Belal
油
This document outlines a research study on reducing customer satisfaction with Bata men's footwear in Bangladesh. The objectives are to determine customer satisfaction levels and identify issues like lack of standard design, high prices, reliance on suppliers, and increasing competitors. The research will survey 50 customers at a Bata store in Chittagong on their product usage history, brand perceptions, quality assessments, and satisfaction levels. Data will be collected through in-person interviews and analyzed over 30 days with an estimated budget of 18,500 taka.
The study examined the popularity of branded sports shoes among Indian youth. It found that 85% of respondents prefer wearing sports shoes, with Nike being the most popular brand. Quality is the most important factor for youth when purchasing shoes. While brand name influences buying behavior, most youth are satisfied with their preferred brand and are loyal to it for its comfort. However, 38% may consider duplicate shoes if better designs and discounts are offered.
A fantastic PPT on the nature and concept of business. This PPT will enable the learners to understand the concepts and fundamentals of business. The PPT includes types of human activities - economic & non-economic activities, types of economic activities - business, profession, employment, features of business, multiple objectives of business, types of business activities, types of industry, classification of commerce, meaning and types of business risk.
Internet marketing full project reportGitika Kolli
油
This document is a project report submitted by Kartik Raichura to the University of Mumbai in October 2005 about using the internet as a marketing tool. The report includes an introduction on the evolution of marketing and the growth of internet usage and e-commerce in India. It also discusses the effectiveness of the internet in reaching large audiences compared to traditional media and analyzes the current media usage habits of Indian audiences.
Business, Nature & Purpose By Ms. Bindu Dewankulachihansraj
油
This document provides an overview of business studies, including the nature and types of economic activities, and the differences between business, profession, and employment. It defines business as the production and sale of goods and services for profit. Professions require specialized skills and knowledge, while employment involves regular work for another entity. The three are interrelated, as businesses and professions require employees, and people seek work from businesses and professions. Non-economic activities are those without financial motives, done out of love or duty, while economic activities aim to earn a livelihood.
Nike was founded in 1962 and has grown to be a leading sports brand. Its mission is to be the world's leading sports company and vision is to inspire every athlete. Nike's strategy focuses on partnering with top athletes to influence mass fan followings. It aims to be the top brand for sports equipment and promote its wear as fashion. Nike has strong brand image but relies heavily on footwear sales and celebrity endorsements. It sees opportunities in new markets and products but faces threats from currency fluctuations and controversy. Nike partners with stars like Ronaldo, Woods, and Jordan and aims to promote equality in its advertising.
Businese research project on mobile shopsMOHD ARISH
油
This document summarizes a research project conducted by students on customers' opinions about mobile connections and mobile shops. The students conducted surveys of 50 Accman Institute of Management students to understand their mobile usage patterns, preferred mobile markets and shops, expenditure on mobile phones, and satisfaction with connections and services. The objective was to gain practical research experience and provide recommendations to mobile shops on how to better serve customers.
brand elements and how nike use brand elements.Aqib ali
油
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
This document is a project report on consumer behavior regarding various branded shoes. It includes an introduction, objectives of the research, research methodology, limitations of the study, company profiles, data analysis and interpretation, suggestions and conclusions, annexure and bibliography. The research aims to understand consumer preferences between different branded shoes like Reebok, Nike and Adidas. A sample size of 50 respondents was selected from Ludhiana through random sampling and primary data was collected using questionnaires and interviews. The report provides insights into consumer decision making factors and brand perceptions.
The document analyzes the digital marketing practices of Adidas vs Reebok. It discusses the target audiences, paid, owned and earned media strategies of both companies. It then covers SEO, SEM, paid and organic social media strategies. It analyzes keywords and website SEO rankings of Adidas and Reebok. It compares their website analytics and presence on Google My Business. Finally, it evaluates and compares their social media strategies and provides examples of campaigns run by both brands on social media.
The document provides 7 best practices for using LinkedIn for B2B marketing: 1) Develop your personal and company brand keywords. 2) Optimize your profile header, title, and content to get found. 3) Customize your website link and public profile. 4) Leverage recommendations. 5) Build your network through advanced searches, groups, and invitations. 6) Use LinkedIn apps to share existing marketing assets. 7) Build relationships through group contributions, answering questions, and regular engagement. Following these practices can help marketers generate exposure and position themselves and their business on LinkedIn.
yahama project report , summary on their eveything. research made on yahama in their plant at npida to check the customer satisfation and the company's services
This document provides guidance on writing professional emails. It discusses best practices for email subject lines, greetings, bodies, closures, and signatures. The key recommendations include making subject lines specific and to the point, using simple greetings like "Hello" or "Good morning", writing clear and concise body paragraphs that introduce the purpose and provide necessary details, and closing emails with expressions of thanks or requests for follow up. Signatures should include the sender's name, title, contact details, and company information. Overall, the document stresses keeping emails well-structured, grammatically correct, and focused only on essential information.
This document provides an overview of Nike, including a brief history, segmentation and targeting, research programs, corporate social responsibility, and marketing mix. It discusses Nike's origins in the 1960s and its growth into a global brand. It describes Nike's target market as high-income individuals aged 16-55. The document also outlines Nike's research, social initiatives, and use of the marketing mix including products, pricing, placement, and promotion through celebrity endorsements and events.
This document summarizes a presentation given by Bhushan Vijay Phirke on working capital. It defines working capital and current assets and liabilities. It discusses the Nayak Committee norms for computing working capital limits up to Rs. 2 crore based on a minimum of 20% of projected annual turnover. It also outlines the recommendations of the Tandon Committee to frame bank credit guidelines, including inventory and receivable norms and different methods for lending working capital. The conclusion is that these recommendations provided useful inputs for the Reserve Bank of India to frame lending policies for banks.
Presentazione della piattaforma Linkedin agli studenti del corso di "Economia e Gestione delle Imprese" - Universit degli Studi di Cagliari.
Docente di riferimento: Prof.ssa Ernestina Giudici
Perch辿 竪 importante inserire il Riepilogo all'interno del Profilo; cosa e come scrivere il riepilogo. L'importanza della formattazione. La call to action finale.
Sei uno studente o neolaureato? Ecco i consigli di LinkedIn per creare il tuo profilo, sviluppare il tuo network ed essere attivo online in modo da costruire e comunicare il tuo personal brand a livello professionale.
Allinea il tuo profilo LinkedIn ai tuoi obiettivi di carrieraLinkedIn Italia
油
Sei uno studente o neolaureato? Ecco alcuni consigli per ottimizzare il tuo profilo LinkedIn in modo che ti iauti a realizzare i tuoi obiettivi di carriera personali!
LinkedIn per Laureandi e Laureati 2015 a UniTN || LinkedIn for Young Graduate...Luca Bozzato
油
Il mondo (del lavoro) 竪 cambiato.
E LinkedIn 竪 oggi lo strumento pi湛 adatto a interpretare questi nuovi cambiamenti.
Database di cv? Siamo MOLTO lontani dalla realt. Ecco a cosa serve veramente LinkedIn, e come usarlo per scatenare il suo potere nel nuovo mondo glocale.
Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia.
Presentazione di:
- Next Generation Recruiter
- Sponsored Jobs
- new jobs experience
- nuova flagship App
- LinkedIn Referrals
Scopri come valorizzare la rete di alumni su LinkedInLinkedIn Italia
油
Sei uno studente o neolaureato? Scopri gli strumenti dedicati da LinkedIn al mondo delle universit per scoprire i percorsi di carriera ed entrare in contatto con gli alumni della tua universit!
Sei uno studente o neolaureato? Ecco alcuni consigli per sviluppare il tuo network su LinkedIn e trovare contatti professionali utili per la crescita della tua carriera!
Fai partire la tua azienda con LinkedIn in pochi semplici passiLinkedIn Italia
油
Grazie a LinkedIn 竪 possibile trasformare l'approccio al recruiting della propria azienda per raggiungere i candidati migliori in meno tempo. ma quanto 竪 complicato? Che risorse sono necessarie? Quanto tempo ci vuole e quali sono i passi da seguire? Per scoprirlo, scaricate questa presentazione del webcast tenuto da Valentina Napoli di LinkedIn Italia il 14 aprile 2016.
ConnectIn Italia 2016: la storia di Acciaierie BeltrameLinkedIn Italia
油
The document discusses talent acquisition and workforce trends at Beltrame Group, an Italian steel company. It shows that from 2005 to 2015, the company's workforce grew significantly and became more educated, with the percentage of blue collar workers with a graduate degree or higher education increasing from 5% to 70% and white collar workers with a graduate degree or higher rising from 20% to 100%. The company has shifted from a traditional northeast Italian and global market focus to acquiring talent.
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
The document discusses the rEVOLUTION taking place at Gruppo Enel to develop a more generative culture. It involves three waves of changes to people, processes, leadership behaviors and tools. This includes qualitative organizational charting, self-profiling, and people development activities like management training, coaching, mobility programs, and performance management. The goal is to generate motivation, opportunities, change, empowerment and integration to make Enel a great light in the world by succeeding in this cultural transformation.
Ricevi troppe candidature che non corrispondono alle tue esigenze? Fai fatica a trovare i candidati giusti? Le tue offerte di lavoro non vengono accettate?
Scopri come le Talent Solutions di LinkedIn possono rendere pi湛 efficiente il tuo processo di attrazione, ricerca, selezione e assunzione dei talenti!
Webcast presentato da Valentina Sciarmella il 13 ottobre 2016
I segreti del Content Marketing per le societ di ricerca e selezione del per...LinkedIn Italia
油
Come le societ di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre pi湛 candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
Social Recruiting: i vantaggi di allineare corporate brand, consumer brand ed employer brand.
Workshop presentato da Cristina Arbini, Beatrice Guasti e Tomaso Giusti di LinkedIn Italia il 28 giugno 2016.
Linkedin 10 consigli per presentarti in modo vincente onlineFederico Di Giorgi
油
Sei alla ricerca di nuovi clienti oppure di un lavoro? Scopri come ottimizzare al meglio il tuo profilo LinkedIn, per presentarti in modo efficace online.
Guida alla scrittura del profilo LinkedIn Rocco Cutrupi
油
Come scrivere un profilo Linkedin efficace in grado di aumentare la tua visibilit e farti considerare come un professionista stimato all'interno del tuo settore professionale.
10 suggerimenti per creare un profilo Linkedin efficace.Davide Segnan
油
10 azioni per creare o modificare il proprio profilo Linkedin in modo da renderlo efficace per essere considerato utile e trovare nuovi contatti con cui sviluppare business.
Cosa significa fare professional branding e perch辿 LinkedIn 竪 il luogo pi湛 adatto per farlo. Come rendere il tuo profilo pubblico maggiormente visibile su Google.
Cercare 竪 utili su Linkedin, ma farsi trovare 竪 decisamente meglio. Specie se si stanno cercando clienti potenziali
Questo 竪 il secondo file del gruppo
Webcast presentato da Tomaso Giusti e Luis Alvarez di LinkedIn Italia.
Scopri com gli esperti di LinkedIn Italia chi sono, dove sono, cosa cercano e come attirare e assumere u talenti Digital sempre pi湛 richiesti dalle aziende.
Scopri con LinkedIn i trend dei candidati e del recruiting in Italia e come applicarli per rendere pi湛 efficace la tua strategia di talent acquisition. Webcast presentato da Maria Pedrinelli e Marina Fantini di LinkedIn Italia il 15 dicembre 2016.
Il percorso consigliato da LinkedIn alle aziende per trovare e assumere i migliori talenti con il social recruiting si compone di 3 fasi: build (costruisci il tuo pool di follower e il tuo brand), engage (ingaggia i tuoi follower) and recruit (trova, contatta e assumi i candidati migliori). Presentazione di Fabio Rezzoagli
ConnectIn Italia 2016: la storia di LuxotticaLinkedIn Italia
油
Davide Gugliotta di Luxottica spiega la strategia di employer branding e talent acquisition della propria azienda, in equilibrio tra approccio globale ed esigenze locali
Ali Matar, Marcello Albergoni e Marina Fantini di LinkedIn presentano la storia dell'azienda nel mondo e in Italia, le nuove Talent Solutions e la vision per il futuro dell'azienda.
Webcast linked in per i professionisti e per le aziendeLinkedIn Italia
油
Webcast presentato da Alberto Benigno il 16 febbraio 2016.
Come ottimizzare il proprio profilo, creare e gestire la propria company page e utilizzare le soluzioni LinkedIn per la talent acquisition e l'employer branding.
I segreti del recruiting con LinkedIn per le impreseLinkedIn Italia
油
Scopri con Benedetta Ganassini di LinkedIn Italia come le soluzioni LinkedIn studiate appositamente per le esigenze delle imprese possano trasformare l'approccio al recruiting della tua azienda
The document discusses employer branding strategies on LinkedIn. It summarizes a 2015 Talent Trends report, highlights LinkedIn as a large global pool of talent, and notes that the best recruiters approach job marketing like product marketing. A case study shows how one company grew its follower base by 378% and received over 170 leads through a multi-step process of building awareness, engaging audiences, and directly recruiting talent on LinkedIn.
Un bravo recruiter deve essere un esperto di Marketing!LinkedIn Italia
油
The document summarizes LinkedIn's talent marketing and recruiting services. It discusses seasonal hiring trends, LinkedIn's large professional network, strategies for acting like a marketer to build an employer brand, and a case study example of a client's recruitment campaign results, including generating over 12,000 new followers, over 1,000 career page views per week, and over 170 leads through LinkedIn's Talent Direct tool.
Presentazione eseguita da Stefania Romeo il 9 settembre 2015.
Come i social media trasformano l'approccio al recruiting, permettendo di costruire un seguito di candidati interessati al proprio brand da assumere in modo pi湛 veloce ed efficace.
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passiLinkedIn Italia
油
This document outlines a LinkedIn recruitment strategy, beginning with understanding why people use LinkedIn. It recommends building a following, engaging with connections, and proactively searching profiles to find qualified candidates. The strategy also suggests hiring from your followers base and promoting jobs to suitable candidates. Finally, it emphasizes having a mobile optimized recruitment process to capitalize on half of LinkedIn traffic coming from mobile devices.
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passiLinkedIn Italia
油
Crea un ottimo profilo LinkedIn da studente
1. 1
2 3
4 5
Dimostra la tua
formazione.
Includi tutte le scuole o universit
frequentate, oltre a
specializzazioni, corsi, sessioni
allestero e programmi estivi.
Dimentica la modestia: LinkedIn
竪 il luogo perfetto per mettere in
mostra voti, lodi e premi.
Scrivi una tagline
informativa.
Per la tua tagline, pensa a uno
slogan professionale, conciso e
memorabile. Ad esempio,
Studente con lode in cerca di
una posizione nel mondo del
marketing. Prendi spunto dai
pro鍖li di studenti ed ex studenti
che ammiri.
Scegli una foto appropriata.
LinkedIn non 竪 Facebook. Carica una
foto di alta qualit (il tuo pro鍖lo avr
7 volte pi湛 probabilit di essere
visualizzato) che ritrae solo te, in
abbigliamento professionale. Niente
foto di feste, gattini n辿 cartoni
animati!
Scrivi un riepilogo
professionale.
Il riepilogo 竪 come i primi
paragra鍖 di una lettera di
presentazione:
deve essere conciso e spiegare
chiaramente le tue quali鍖che e i
tuoi obiettivi. Includi lavori e
attivit extrascolastiche rilevanti.
Usa le parole chiave in
Competenze ed
esperienza.
Qui devi includere frasi e parole
chiave che i recruiter usano nelle
ricerche. Trova quelle pi湛
rilevanti nelle offerte di lavoro
che ti interessano e sui pro鍖li di
persone con le quali鍖che a cui
punti.
Metti in luce la tua esperienza e i tuoi interessi
professionali con LinkedIn!
Crea un ottimo
pro鍖lo da studente
2. 6
8 9
10
7
Condividi il tuo lavoro.
Puoi anche aggiungere al pro鍖lo
esempi concreti del tuo lavoro:
scritti, presentazioni, immagini o
altri progetti, sotto forma di
contenuti multimediali o
documenti. Per vendere le tue
competenze, non c竪 nulla di
meglio che mostrare cosa sai fare.
Aggiorna regolarmente il
tuo stato.
Pubblicare aggiornamenti ti aiuta
a restare visibile sulla tua rete e a
costruire la tua immagine
professionale. Cita i tuoi progetti,
libri o articoli professionali, ed
eventi a cui parteciperai. Molti
recruiter leggono il tuo feed!
Fai vedere in che giro sei.
I gruppi a cui ti iscrivi compaiono
nella parte inferiore del tuo
pro鍖lo, e dimostrano la tua
volont di interagire con la
comunit professionale e
imparare il gergo. Comincia da
quelli legati alla tua universit e al
tuo settore.
Usa il tuo URL
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