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Shakeel Shaikh
Dubai, UAE.
Mobile: UAE: +97150 4573137
Email: shkleo@hotmail.com
Dear,
A structured, energetic, senior Food Service Manager with a strong commitment and hands-on spirit with more than 15 years
of total experience. My background has given me the hands-on experience in different channels of Food Service & Retail
like Hotels, Bakeries, Commercial Catering, QSR & Street Cafeteria business areas like Sales, Marketing, Operations, New
Product Development, and planning.
Throughout my experience, I have had the opportunities to make numerous contributions to my present employer as well as
previous ones through increasing Market Shares, Retail & Whole Sales growth. In addition, I have an extensive experience in
training and management of all sales professionals, setting up sales goals, initiating new products for the marketing team and
developing territories.
My background has provided me with the excellent skills necessary to succeed in a senior management position. I have a
history of consistently achieving or exceeding sales and revenue goals at national levels, and have played a major role in
increasing the sales and revenue of each company I have ever worked for. My background includes development and
direction of sales programs and territories, and at every level of my career.
Moreover, I am able to establish rapport with distributors, customers,and vendors, as well as communicate with individuals
in all levels of business and management. I have the ability to generate new business while at the same time increasing
profitability among already established accounts.
I have attached my resume along with this letter and it provides detailed information regarding my professional and
educational background. Please feelfree to get back to me on the contact details given above if you have any further queries.
Appreciate your time and consideration.
Sincerely,
Shakeel Shaikh
Page 2 of 3
Shakeel Shaikh
Career Objective: Looking for an opportunity in the Sales & Marketing / Operation field which will enables me to implement my
skills to lead, plan, organize, monitor and control the core advantage of the company business in the market.
Education:
B.Sc. from Karachi University.
Work Experience:
Americana Group – Meat Division
Americana Meat is the leading processed meat manufacturer in the Middle East with 5 plants, 6 distribution branches between
KSA & Kuwait and a large distributor’s network across the Middle East.
Manager Food Service, UAE – Dubai July 2008 - Present
Report to: Regional Commercial Director
Managing the Food Service Business with distributor’s in UAE
 A team of distributor
 Full responsibility of the business development
 New Product development
 Appoint a distributor in Pakistan for Americana Meat & managing Retail & Food Service
Fresh Supplies LLC June 2002 – June 2008
Fresh Supplies LLC is a dedicated Food Service distributor for UAE & Oman for the world renowned producer of Dairy & Non
Dairy products, Bakery Ingredients.
Report to: Company Director
Responsibilities & Achievements:
 Developed and enhanced customer and business base
 Successfully launched new products
 Identified new product and business opportunities
 Successfully managed a sales team consisting of four Sales Executives, a Key Account Manager & Product Manager
 Eliminated areas of redundancy and inefficiency resulting to continuous increase in revenues/profitability
 Managed 150 SKU's among 500 Food Service Customers in UAE and Oman
New Zealand Milk-Fonterra
Senior Sales Executive for Dubai & Sharjah January 1998 – July 2002
Report to: General Manager Food Service
Managing all channels of Food Service in Dubai & Sharjah like Hotels, Commercial Catering, QSR, Street Cafeteria & Whole
Sales
Awarded Man of the Year for three consecutive years from 1999 to 2001
Fisons Pakistan Ltd
Sales Executive-Institutional January 1990 –Dec1996
Report to: Area Manager
Responsibilities & Achievements:
 Focused on the institutional sales of pharmaceutical products with key institutions such as PIA, Karachi Port Trust, Social
Security Hospitals, and Government Hospitals.
 Conducted meetings and regular visits to 135 doctors, Pharmacists, purchase managers and other executives
Page 3 of 3
ADDITIONAL INFORMATION:
Courses:
 2004: Fresh Supplies LLC: Professional sales management workshop
 2001: New Zealand Milk, UAE: Key account management workshop
 1999: New Zealand Milk, UAE: Professional salesman skills workshop
Knowledge of Product Lines:
 A dairy product ranges (Milk Powder, Butter, Dairy Whipping Cream, Cheddar, Mozzarella, Fata Cheese, etc.)
Nondairy product ranges (Whipping Creams)
 Bakery ingredients
 Frozen Vegetables and Potato product ranges
 Canned fruits
 Processed meat product ranges

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C.V -Shakeel Shaikh

  • 1. Page 1 of 3 Shakeel Shaikh Dubai, UAE. Mobile: UAE: +97150 4573137 Email: shkleo@hotmail.com Dear, A structured, energetic, senior Food Service Manager with a strong commitment and hands-on spirit with more than 15 years of total experience. My background has given me the hands-on experience in different channels of Food Service & Retail like Hotels, Bakeries, Commercial Catering, QSR & Street Cafeteria business areas like Sales, Marketing, Operations, New Product Development, and planning. Throughout my experience, I have had the opportunities to make numerous contributions to my present employer as well as previous ones through increasing Market Shares, Retail & Whole Sales growth. In addition, I have an extensive experience in training and management of all sales professionals, setting up sales goals, initiating new products for the marketing team and developing territories. My background has provided me with the excellent skills necessary to succeed in a senior management position. I have a history of consistently achieving or exceeding sales and revenue goals at national levels, and have played a major role in increasing the sales and revenue of each company I have ever worked for. My background includes development and direction of sales programs and territories, and at every level of my career. Moreover, I am able to establish rapport with distributors, customers,and vendors, as well as communicate with individuals in all levels of business and management. I have the ability to generate new business while at the same time increasing profitability among already established accounts. I have attached my resume along with this letter and it provides detailed information regarding my professional and educational background. Please feelfree to get back to me on the contact details given above if you have any further queries. Appreciate your time and consideration. Sincerely, Shakeel Shaikh
  • 2. Page 2 of 3 Shakeel Shaikh Career Objective: Looking for an opportunity in the Sales & Marketing / Operation field which will enables me to implement my skills to lead, plan, organize, monitor and control the core advantage of the company business in the market. Education: B.Sc. from Karachi University. Work Experience: Americana Group – Meat Division Americana Meat is the leading processed meat manufacturer in the Middle East with 5 plants, 6 distribution branches between KSA & Kuwait and a large distributor’s network across the Middle East. Manager Food Service, UAE – Dubai July 2008 - Present Report to: Regional Commercial Director Managing the Food Service Business with distributor’s in UAE  A team of distributor  Full responsibility of the business development  New Product development  Appoint a distributor in Pakistan for Americana Meat & managing Retail & Food Service Fresh Supplies LLC June 2002 – June 2008 Fresh Supplies LLC is a dedicated Food Service distributor for UAE & Oman for the world renowned producer of Dairy & Non Dairy products, Bakery Ingredients. Report to: Company Director Responsibilities & Achievements:  Developed and enhanced customer and business base  Successfully launched new products  Identified new product and business opportunities  Successfully managed a sales team consisting of four Sales Executives, a Key Account Manager & Product Manager  Eliminated areas of redundancy and inefficiency resulting to continuous increase in revenues/profitability  Managed 150 SKU's among 500 Food Service Customers in UAE and Oman New Zealand Milk-Fonterra Senior Sales Executive for Dubai & Sharjah January 1998 – July 2002 Report to: General Manager Food Service Managing all channels of Food Service in Dubai & Sharjah like Hotels, Commercial Catering, QSR, Street Cafeteria & Whole Sales Awarded Man of the Year for three consecutive years from 1999 to 2001 Fisons Pakistan Ltd Sales Executive-Institutional January 1990 –Dec1996 Report to: Area Manager Responsibilities & Achievements:  Focused on the institutional sales of pharmaceutical products with key institutions such as PIA, Karachi Port Trust, Social Security Hospitals, and Government Hospitals.  Conducted meetings and regular visits to 135 doctors, Pharmacists, purchase managers and other executives
  • 3. Page 3 of 3 ADDITIONAL INFORMATION: Courses:  2004: Fresh Supplies LLC: Professional sales management workshop  2001: New Zealand Milk, UAE: Key account management workshop  1999: New Zealand Milk, UAE: Professional salesman skills workshop Knowledge of Product Lines:  A dairy product ranges (Milk Powder, Butter, Dairy Whipping Cream, Cheddar, Mozzarella, Fata Cheese, etc.) Nondairy product ranges (Whipping Creams)  Bakery ingredients  Frozen Vegetables and Potato product ranges  Canned fruits  Processed meat product ranges