Data Driven Marketing with AI and Automation
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Data Driven Marketing with AI and Automation Y端ce Zerey, Hepsiburada Webrazzi Dijital 2019
Data Driven Marketing with AI and Automation
- 1. Data Driven Marketing with AI and Automation @yucezerey
- 2. korku
- 3. s艶厩乙庄
- 4. diyalog
- 5. bilgi
- 6. 端姻艶岳庄馨
- 7. 糸艶庄庄馨
- 8. 艶岳一庄鉛艶庄馨
- 11. CMOlar脹n %35.8i kararlar脹nda analitik verileri kullanm脹yor. biliyor musun?
- 12. pazarlamac脹lar脹n %63端 fark脹nda olmadan AI teknolojilerini kullan脹yor fark脹nda m脹s脹n?
- 13. tahmin birinin bir sonraki davran脹脹n脹 ve aksiyon ya da bir eyin Prediction >> Prescription kapasiteli insan davran脹脹n脹 taklit eden makine yetkinlii
- 14. AI: Data Driven Marketing sayesinde 30% daha az maliyetle, 20% gelir art脹脹 g旦zlemlenebiliyor.
- 15. El-Harezmi, Kitab-l Muhtasar Fi Hesab El-Cebr Vel Mukabele 12.yyda Latinceye 巽evrilmi olan bu kitab脹nda; toplama, 巽脹karma, ikiye b旦lme, bir say脹n脹n iki kat脹n脹 bulma, denklem 巽旦z端m端 gibi cebirsel ilemleri a巽脹klayarak bug端nk端 algoritman脹n temelini att脹. Algoritma
- 16. Autonomous Marketing Persona Consumer Journey Connection Points Automated System
- 18. Data Driven Marketing w AI
- 19. Marketing Intelligence rakipler fiyatlar i ortaklar脹 Influencer m端teriler m端teri yorumlar脹 端r端n bilgileri sosyal medya diyalou NLP >> NLU
- 20. Predictive Pricing dinamik fiyatlama a) gelir y旦netimi (otel, u巽ak vb) b) arz planlama rakip fiyat脹n脹 kar脹lama, stok y旦netimi *perfect price
- 22. Content Marketing SEO Boost NLP >> NLU>>NLG *Market Muse Brand Voice Consistency *Wordsmith Product Descriptions *Curata and scoop.it Curations Repurposing *Articoolo and Word AI
- 23. Attribution Modeling ROI(CLTV, CAC) : Pazarlama Faaliyetleri *Cubed, C3Metrics, Conversion Logic, Visual IQ, Windsor
- 24. Knowing your Customer Customer Sentiment (Emotional AI) Ne istiyonuz, ele mi ge巽irek? *Lexalytics, Talkwalker, Affectiva Churn Prediction and Customer Retention *Optimova, Deepsense, Peak Predictive Scoring *Infer, Lattice, Maroon, Mintigo
- 26. Predictive Content and Personalization *Zeta, Adobe Marketing Cloud, Emarsys,
- 27. Reco Engines *BlueShift, Dynamic Yield, Reflektion, Retention Science, Zen
- 28. Audience Management *Codec, Leadspace, Toneden, Trapica
- 30. Thank You!
Editor's Notes
- #10: Professor Dan Aierly of Duke University der ki: AI is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, and so everyone claims they are doing it.
- #14: Professor Dan Aierly of Duke University der ki: AI is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, and so everyone claims they are doing it.
- #16: Our morning routine is an algorithm, a set of repeatable processes we design to solve the problem of starting our days. Id be willing to bet that you put the same general article of clothing on every morning. You brush your teeth in the same direction, starting on the same side of your mouth, every time. You consume your morning beverage of choice the same way, with the same set preferences and ingredients. All recipes are essentially algorithms.