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Deborah Morant 1216
- 1. DEBORAH MORANT 60 Brook Farm Lane, Bedford, NY 10506 917.980.2417, deborah.morant@gmail.com Business Development Catalyst Deborah creatively brings sponsorships, content, marketing and fundraising campaigns to life in nonprofit, design and media worlds. Shes leveraged her trend forecasting and journalism background to drive social action and to launch marquee properties like Martha Stewart Living, British ELLE Decoration, and Stylus.com. Deborah uses skills honed in traditional media to improve messaging and build relationships, driving scale across all channels. Her experience spans editorial, consumer insights, positioning, digital and mobile marketing, audience and donor acquisition, marketing partnerships, event marketing, community and business development, brand strategy and social media. Deborah was a founding board member of NKM2.org, with actors Joe Pantoliano and Marcia Gay Harden, and works in a leadership role with Latino U on college access programs for Hispanic youth. Her black and white story on toilets, an ode to Irving Penn, won the coveted New York Photographers Assn. Award. She is addicted to the BPL, runs, and binges on Soul Cycle, Bikram yoga and CrossFit. Professional Profile A catalyst able to discern and synthesize what is next, relevant and of lasting value to consumers--which leads to increased engagement and profitability. Creative and versatile professional who thrives in fast-paced environments. Dynamic and high-energy self-starter with a collaborative style and entrepreneurial orientation. Demonstrated successful and strategic approach to corporate and philanthropic fundraising and partnership marketing, leading content creation, negotiations, and economic development. Team player who champions win-win strategies with clients, partners, foundations and donors. Work Experience Content Creator 2009-current Marketer, stylist, producer, and writer. Concept to execution production of marketing and fundraising campaigns, web copy, press releases, blogs, social media content, and editorial. Brand and event management. Stories and press releases cited on ABC, NPR, Good Morning America, Fox, WSJ, NY Post and other national and local media. Director of Development, Marketing and CommunicationsCommunity Capital New York 2011, 2013-2016 Regional non-profit microfinance agency in the Hudson Valley Designed and implemented the 25-year old agencys first marketing initiatives, including a rebranding campaign: launched new logo and website, implemented a development plan, built donor database and created corporate and community partnerships leading to a 200% increase in total revenue. o Designed, researched and wrote web content, white papers, blogs, and press releases. o Developed and implemented media and social media strategy. Site traffic increased 400% as a result of improved tone, content, engagement and access. Secured Million for Main Street $1mm regional economic development state grant in a competitive process, leveraged to $4mm. Executed signature events, including a Pop-Up Shop, press conferences, cultivations, conferences and workshops. Director, Major Gifts, Keep America Beautiful 2012 The largest community improvement organization in the United States Identified, cultivated, solicited and stewarded private foundations, corporate funders and high net worth individuals leading to new and creative resources and partnership opportunities and increased funding outcomes, including partnerships with Nestle, Home Depot, Lowes, Ameriprise, Best Buy, Michaels, and Subaru. Created centralized marketing to enhance business development initiatives. Led strategy and execution. Shifted orientation from an operational perspective to a pro-active marketing approach. DM
- 2. Content and Marketing Director, Stylus.com 2010 Global online B2B forecasting site processing consumer lifestyle, product and engagement trends Led brand strategy: brand identity, logo and website design, marketing and creative direction. Hired and trained launch team in London and NY and implemented global freelance network. Created a culture and content embracing innovative thinking and journalistic (fact-based) trend analysis. Vice President, Development and Communications, Laurel House 2006-2009 Stamford, CT-based nonprofit serving the severely mentally ill by providing employment, housing and opportunity. Produced events, including celebrity-driven film premieres and art shows, cold calling to work with Marcia Gay Harden, Glenn Close, Cameron Diaz, Johnny Depp, James Gandolfini and Joe Pantoliano. Planned, oversaw and executed an enhanced fund development program strategy, increasing the Annual Campaign by 75% through improved engagement. Developed marketing campaigns (acquisition, renewal and cultivation) via mail, the Internet, and media. Initiated successful rebranding campaign, including new logo, moving audiences from interest to action. Led the execution of effective public relations and media strategies, including the enhancement and establishment of celebrity media contacts, corporate sponsorships and direct mail campaigns. Creative Director, Travel Savvy Magazinelifestyle and travel magazine 2005 Drove content, design, art direction and brand identity: When Grey Goose founder Sidney Frank died, the magazine was shuttered but the concept was celebrated for its clever innovative twist. Stories were rendered in the form of lists, all authored by experts in their fields such as Jo Malone revealing the 7 Best Smelling Hotels and Uma Thurman her most serene vacations. Managed launch team of freelance journalists, stylists, photographers, graphic designers and producers. Senior Editor, Traditional Home Magazine; Style Editor, LivingRoom; Editor, Decorator 2000-2005 Assigned, edited, wrote, styled and produced feature and trend stories from conception through execution. Integrated marketing team member responsible for the creation of the I am Traditional award-winning advertising and editorial campaign, including Sharon Osborne and Vera Wang, increasing endemic advertising from $30,000 to $1mm in six months. Managing Editor, ELLE Decoration Magazine, EMAP/ELAN, London 1991-1999 Produced, assigned, styled, and wrote editorial features. Guided design direction and content planning, with EIC Ilse Crawford. Managed editorial staff of eight, including market editors, budget and issue oversight. Coordinated and facilitated guest edited issues, and correlating special events and promotions, working with Tom Dixon, Tricia Guild, Joseph Ettedgui, Terence Conran, Donna Karan, Sir Paul Smith, et al. Developed consumer merchandising program, increasing revenue from $10K to $275K year. Freelance Stylist, Writer, Producer, London, New York and Los Angeles Contributor to Martha Stewart Living, Traditional Home, InStyle, The London Times, ELLE D辿cor, Fodors Travel Guides, Art& Antiques, BRIDES, HOME, Victoria, Homes & Gardens, Inspirations, Junior, Conde Nast Traveler, et al. Co-authored and produced Terence Conrans Kitchen Book and Terence Conrans House Book, Conran Octopus. Launched two start-up award-winning travel trade publications, Business Travel News and Tour and Travel News covering travel through the prism of business and economic development. Stories cited in WSJ and NYT. Senior Editor, HOME Magazine and Architectural Digest, Knapp Communications, Los Angeles Supervised four market editors, trend and product coverage, content and direction of FOB and design features. Winner Knapp Achievement Award, four years running, only editor to do so Managed budgets in excess of $8 million Education Fundraising Certificate Program, Baruch College, Marketing and Communications Certificate, London School of Economics BA, Communications and Journalism, State University of NY at Albany, Summa Cum Laude