Deloitte. §±§â§Ö§Õ§ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö §ß§Ñ§ã§ä§â§à§Ö§ß§Ú§ñ 2012
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Deloitte. §±§â§Ö§Õ§ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö §ß§Ñ§ã§ä§â§à§Ö§ß§Ú§ñ 2012
- 1. §µ§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §Õ§Ö§á§Ñ§â§ä§Ñ§Þ§Ö§ß§ä§Ñ §ã§ä§â§Ñ§ä§Ö§Ô§Ú§é§Ö§ã§Ü§à§Ô§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §±§â§Ö§Õ§ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö §ß§Ñ§ã§ä§â§à§Ö§ß§Ú§ñ 2012 §á§à §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ñ§Þ: ?Pre-Christmas survey of consumer sentiment, 2012? ¡°Deloitte & Touche USC?, September 2012
- 2. §±§â§Ö§Õ§ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö §ß§Ñ§ã§ä§â§à§Ö§ß§Ú§ñ 2012 §³§Ü§à§Ý§î§Ü§à §ä§â§Ñ§ä§Ú§Þ: §ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Ö §Ò§ð§Õ§Ø§Ö§ä§í §â§à§ã§ä§Ñ §±§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Ö §â§Ñ§ã§ç§à§Õ§í §Ö§Ó§â§à§á§Ö§Û§è§Ö§Ó, §Ö§Ó§â§à (§ã§ä§â§Ñ§ß§à§Ó§à§Û §â§Ñ§Ù§â§Ö§Ù, §Ó §á§à§â§ñ§Õ§Ü§Ö §å§Ò§í§Ó§Ñ§ß§Ú§ñ) §°§ã§ß§à§Ó§ß§í§Ö §ã§ä§Ñ§ä§î§Ú §ß§à§Ó§à§Ô§à§Õ§ß§Ú§ç §â§Ñ§ã§ç§à§Õ§à§Ó - 2011 §³§ä§â§Ñ§ß§Ñ 2012 2011 2010 §ª§â§Ý§Ñ§ß§Õ§Ú§ñ 966 943 1020 §º§Ó§Ö§Û§è§Ñ§â§Ú§ñ 817 841 830 §§ð§Ü§ã§Ö§Þ§Ò§å§â§Ô 815 923 1200 §¶§Ú§ß§Ý§ñ§ß§Õ§Ú§ñ 746 662 650 §ª§ã§á§Ñ§ß§Ú§ñ 680 668 655 §¶§â§Ñ§ß§è§Ú§ñ 639 606 605 §¥§Ñ§ß§Ú§ñ 630 §ß/§Õ §±§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Ö §â§Ñ§ã§ç§à§Õ§í §å§Ü§â§Ñ§Ú§ß§è§Ö§Ó, §Ô§â§ß. §¢§Ö§Ý§î§Ô§Ú§ñ 559 574 570 §ª§ä§Ñ§Ý§Ú§ñ 551 625 640 §³§ä§Ñ§ä§î§ñ §â§Ñ§ã§ç§à§Õ§à§Ó 2012 2011 2010 §³§Ý§à§Ó§Ñ§Ü§Ú§ñ 522 437 435 §¯§Ñ §á§à§Õ§Ñ§â§Ü§Ú 1617 1983 1590 §À§¡§² 517 421 375 §¤§Ö§â§Þ§Ñ§ß§Ú§ñ 485 449 470 §¯§Ñ §á§â§à§Õ§å§Ü§ä§í 1541 1207 955 §±§à§â§ä§å§Ô§Ñ§Ý§Ú§ñ 464 530 575 §¯§Ñ §â§Ñ§Ù§Ó§Ý§Ö§é§Ö§ß§Ú§ñ 527 476 424 §¹§Ö§ç§Ú§ñ 426 507 495 §³§ß§Ú§Ø§Ö§ß§Ú§Ö §å§â§à§Ó§ß§ñ §Õ§à§ç§à§Õ§à§Ó §å§Ü§Ñ§Ù§í§Ó§Ñ§Ö§ä§ã§ñ §Ü§Ñ§Ü §¤§â§Ö§è§Ú§ñ §£§ã§Ö§Ô§à 3684 3665 2970 407 319 410 §Ü§Ý§ð§é§Ö§Ó§à§Û §æ§Ñ§Ü§ä§à§â §ã§à§Ü§â§Ñ§ë§Ö§ß§Ú§ñ §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§ç §²§à§ã§ã§Ú§ñ 383 428 375 §â§Ñ§ã§ç§à§Õ§à§Ó §Ó §±§à§â§ä§å§Ô§Ñ§Ý§Ú§Ú (65%), §ª§ã§á§Ñ§ß§Ú§Ú §µ§Ü§â§Ñ§Ú§ß§Ñ 332 331 280 (64%), §¤§â§Ö§è§Ú§Ú (87%). §±§à§Ý§î§ê§Ñ 312 463 445 §¯§Ú§Õ§Ö§â§Ý§Ñ§ß§Õ§í 287 260 410 §°§Ò§Ö§ã§á§à§Ü§à§Ö§ß§ß§à§ã§ä§î §á§à §á§à§Ó§à§Õ§å §ß§Ö§á§à§Ô§Ñ§ê§Ö§ß§ß§à§Ô§à §ã§à§Ò§ã§ä§Ó§Ö§ß§ß§à§Ô§à §Õ§à§Ý§Ô§Ñ §ã§ß§Ú§Ø§Ñ§Ö§ä§ã§ñ 2§Û §Ô§à§Õ §á§à§Õ§â§ñ§Õ §Ó §Ó §ã§â§Ö§Õ§ß§Ö§Þ §á§à §ã§ä§â§Ñ§ß§Ñ§Þ 532 §±§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Û §Ò§ð§Õ§Ø§Ö§ä §å§Ü§â§Ñ§Ú§ß§è§Ö§Ó - 532 554 §µ§Ü§â§Ñ§Ú§ß§Ö (22%), §ª§â§Ý§Ñ§ß§Õ§Ú§Ú (27%), §¤§â§Ö§è§Ú§Ú §à§Õ§Ú§ß §Ú§Ù §ã§Ñ§Þ§í§ç §ï§Ü§à§ß§à§Þ§ß§í§ç §Ó §¦§Ó§â§à§á§Ö. (21%), §±§à§Ý§î§ê§Ö (22%), §³§Ý§à§Ó§Ñ§Ü§Ú§Ú (21%), §À§¡§² §®§Ö§ß§î§ê§Ö §Ó §±§à§Ý§î§ê§Ö §Ú §¯§Ú§Õ§Ö§â§Ý§Ñ§ß§Õ§Ñ§ç. (30%). §±§â§Ú§é§Ú§ß§í §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§ñ §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§ç §â§Ñ§ã§ç§à§Õ§à§Ó §Ó §µ§Ü§â§Ñ§Ú§ß§Ö §±§â§Ú§é§Ú§ß§í §ã§à§Ü§â§Ñ§ë§Ö§ß§Ú§ñ §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§ç §â§Ñ§ã§ç§à§Õ§à§Ó §Ó §µ§Ü§â§Ñ§Ú§ß§Ö §£ §ä§Ö§é§Ö§ß§Ú§Ö §á§à§ã§Ý§Ö§Õ§ß§Ú§ç 5 §Ý§Ö§ä §å§Ü§â§Ñ§Ú§ß§è§í §å§Ó§Ö§Ý§Ú§é§Ú§Ó§Ñ§Ý§Ú §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Ö §ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §â§Ñ§ã§ç§à§Õ§í. §¯§à §Ó 2012 §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Û §Ò§ð§Õ§Ø§Ö§ä §ã§à§ç§â§Ñ§ß§Ú§ä§ã§ñ §ß§Ñ §å§â§à§Ó§ß§Ö 2011 §Ô§à§Õ§Ñ §Ú §ã§à§ã§ä§Ñ§Ó§Ú§ä 3684 §Ô§â§Ú§Ó§ß§í. §±§â§Ú §ï§ä§à§Þ §â§Ñ§ã§ç§à§Õ§í §ß§Ñ §ß§à§Ó§à§Ô§à§Õ§ß§Ú§Û §ã§ä§à§Ý §å§Ó§Ö§Ý§Ú§é§Ñ§ä§ã§ñ, §Ñ §â§Ñ§ã§ç§à§Õ§í §ß§Ñ §á§à§Õ§Ñ§â§Ü§Ú §Ò§å§Õ§å§ä §ã§Ú§Ý§î§ß§à §å§â§Ö§Ù§Ñ§ß§í. 2
- 3. §±§â§Ö§Õ§ß§à§Ó§à§Ô§à§Õ§ß§Ú§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö §ß§Ñ§ã§ä§â§à§Ö§ß§Ú§ñ 2012 §£ 2012 §ã§ß§Ú§Ù§Ú§Ý§à§ã§î §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ú§Þ§á§å§Ý§î§ã§Ú§Ó§ß§í§ç §Ú §Ü§à§Ý§Ý§Ö§Ü§ä§Ú§Ó§ß§í§ç §á§à§Ü§å§á§à§Ü. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§à§Ö §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö: §æ§Ñ§Ü§ä§à§â§í §Ó§Ý§Ú§ñ§ß§Ú§ñ §°§ã§ß§à§Ó§ß§Ñ§ñ §ä§Ö§ß§Õ§Ö§ß§è§Ú§ñ - §á§à§Ý§Ö§Ù§ß§í§Ö §á§à§Õ§Ñ§â§Ü§Ú §á§à §Ó§í§Ô§à§Õ§ß§í§Þ §è§Ö§ß§Ñ§Þ. §â§à§ã§ä§Ñ §¦§Ó§â§à§á§Ñ §±§â§Ú§à§â§Ú§ä§Ö§ä§í §Ó§í§Ò§à§â§Ñ §µ§Ü§â§Ñ§Ú§ß§Ñ §¸§Ö§ß§Ñ §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §â§Ö§ê§Ñ§ð§ë§Ú§Þ §æ§Ñ§Ü§ä§à§â§à§Þ §Õ§Ý§ñ 92% §Ö§Ó§â§à§á§Ö§Û§è§Ö§Ó (§á§à §ã§â§Ñ§Ó§ß§Ö§ß§Ú§ð §ã 70% §Ó 2011). 84% §á§Ý§Ñ§ß§Ú§â§å§ð§ä §á§à§Ü§å§á§Ñ§ä§î §ä§à§Ó§Ñ§â§í §ß§Ñ §â§Ñ§ã§á§â§à§Õ§Ñ§Ø§Ñ§ç. §¦§Ó§â§à§á§Ö§Û§ã§Ü§Ú§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §ä§Ö§á§Ö§â§î §á§à§Ü§å§á§Ñ§ð§ä §Þ§Ö§ß§Ö§Ö §Õ§à§â§à§Ô§Ú§Ö §á§à§Õ§Ñ§â§Ü§Ú (77% §á§â§à§ä§Ú§Ó 57% §Ó 2011). §¢§â§Ö§ß§Õ §Ú §á§à§Ý§Ö§Ù§ß§à§ã§ä§î §á§à§Õ§Ñ§â§Ü§Ñ §±§à §ã§â§Ñ§Ó§ß§Ö§ß§Ú§ð §ã §µ§Ü§â§Ñ§Ú§ß§à§Û, §Ó §¦§Ó§â§à§á§Ö §Ó§Ö§Ý§Ú§Ü§Ñ §Õ§à§Ý§ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û, §Ñ§Ü§ä§Ú§Ó§ß§à §Ú§ã§á§à§Ý§î§Ù§å§ð§ë§Ú§ç §Ó §ï§ä§à§ä §á§Ö§â§Ú§à§Õ §á§â§à§Ô§â§Ñ§Þ§Þ§í §Ý§à§ñ§Ý§î§ß§à§ã§ä§Ú §Ú §á§à§Õ§Ñ§â§à§é§ß§í§Ö §Ü§Ñ§â§ä§í. §³§ä§â§Ñ§ä§Ö§Ô§Ú§ñ §á§à§Ü§å§á§à§Ü §µ§Ü§â§Ñ§Ú§ß§Ñ §¦§Ó§â§à§á§Ñ §²§Ñ§ã§ä§Ö§ä §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §£ §¦§Ó§â§à§á§Ö §Ó §ã§â§Ö§Õ§ß§Ö§Þ 21-23% §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û, §â§Ñ§ã§ã§é§Ú§ä§í §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û §ß§Ñ§Ù§Ó§Ñ§Ý§Ú §á§â§à§Ô§â§Ñ§Þ§Þ§í §Ó§Ñ§ð§ë§Ú§ç §ß§Ñ §ã§Ó§à§Ú §Ý§à§ñ§Ý§î§ß§à§ã§ä§Ú §Ü§Ñ§Ü §ß§Ñ§Ú§Ò§à§Ý§Ö§Ö §ã§Ò§Ö§â§Ö§Ø§Ö§ß§Ú§ñ (31%) §Ú §á§â§Ö§Õ§á§à§é§ä§Ú§ä§Ö§Ý§î§ß§í§Ö. §ä§ë§Ñ§ä§Ö§Ý§î§ß§à §£§à§Ù§Þ§à§Ø§ß§í§Ö §ã§Ü§Ú§Õ§Ü§Ú §ß§Ñ §Ò§å§Õ§å§ë§Ú§Ö §á§Ý§Ñ§ß§Ú§â§å§ð§ë§Ú§ç §á§à§Ü§å§á§Ü§Ú §à§ä§Þ§Ö§ä§Ú§Ý§Ú 10% §á§â§Ñ§Ù§Õ§ß§Ú§é§ß§í§Û §Ò§ð§Õ§Ø§Ö§ä §à§á§â§à§ê§Ö§ß§ß§í§ç. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §Ó §Ò§à§Ý§î§ê§Ú§ß§ã§ä§Ó§Ö §Ö§Ó§â§à§á§Ö§Û§ã§Ü§Ú§ç §ã§ä§â§Ñ§ß §á§â§Ö§Õ§á§à§é§Ú§ä§Ñ§ð§ä §Þ§Ô§ß§à§Ó§Ö§ß§ß§í§Ö §ã§Ü§Ú§Õ§Ü§Ú §á§â§Ú §ã§à§Ó§Ö§â§ê§Ö§ß§Ú§Ú §á§à§Ü§å§á§à§Ü. 3
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