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Doug Wille doug_wille@yahoo.com 310.717.1152(c) Los Angeles, CA
SUMMARY
• Diverse background with full P&L management & turnaround experience. Six Sigma & TQM methodologies.
• Outstanding sales, marketing, operations, technology, HR & financial leadership skills. CPA. USMC leadership skills.
• Entrepreneurial & Fortune 500 experience in diverse industries. Results oriented problem solver; respected leader.
EXPERIENCE
GSI Commerce, Los Angeles, CA, President, Direct Response 2005 - 2014
Led turnaround and growth of stand-alone autonomous business unit providing ecommerce, order management,
customer care (inbound sales, save the sale, billing, etc), campaign management, product distribution (3PL), reverse
logistics, supply chain management, packaging, and product assembly services to the DRTV/CPG industry.
• Full P&L, sales, marketing, technology, operations, budgeting/planning and HR responsibilities for 500+ employees.
• Redesigned operations and facilities to efficiently manage growth & maximize profits with constrained resources.
• Grew revenue from $6M--$50M (annually). Closed $90M+ of new business.
• Developed products and industry leading e-commerce, OMS & WMS systems for B2B and B2C functions
• Processed $500M of complex ecommerce transactions annually (multipay, continuity/subscription, A/R mgt, etc).
• Led company from operating losses to profitability generating $10M+ free cash flows.
• Directed clients & prospects on advertising, marketing, sales and operating best practices.
• Developed consumer products; authored TV commercials and interactive sales pitches.
Harte-Hanks, Los Angeles, CA, Managing Director 2002 - 2004
Returned from entrepreneurial/dot.com hiatus to lead 2nd turnaround of operating unit (see 1st
below).
• Improved systems, processes, organization and team work to improve production accuracy 30%.
• Drove company from operating losses to 14% return in 10 months via consultative selling & restructuring.
Affinity Internet, Los Angeles, CA, Vice President Operations (COO/CTO) 2000 - 2002
Managed all technical and operations functions for leading B2B (dedicated servers) and B2C internet hosting company.
• Reduced costs $1.5M+ by eliminating redundant functions in multiple bi-coastal locations
• Coached CEO & CFO on redesign of financial model to drive EBITDA from a $500k loss to profitability.
• Improved product quality of Windows and UNIX based managed hosting services for 50,000+ accounts increasing
customer satisfaction 35% & reducing customer complaints 50%.
Harte-Hanks, Los Angeles, CA, General Manager 1996 - 1999
Led turnaround and growth of business providing sales lead management, database marketing, product distribution (3PL),
customer care, telesales and marketing support services to mortgage, tourism, high-tech, biotech & telecom clients.
• Grew revenues 95% and profits 185%. Reduced operating costs 40%.
• Led company from operating losses to profitability. Rejuvenated sales process developing $8M of new
business by fixing infrastructure and improving service offering then partnering with sales team. Led 200+ employees.
• Converted key systems 98% faster than standard, 25% ahead of schedule and 35% under budget.
• Improved quality by raising standards, completing formal quality certification and upgrading team.
Harte-Hanks, New York, NY, Manager Financial Operations 1994 - 1996
Managed FP&A, financial reporting, systems re-engineering & post-acquisition integration for 20 decentralized operating
units for corporate office team of CEO & CFO.
• Led financial systems re-engineering project identifying annual cost savings of $8m.
• Integrated 4 separate acquisitions of Companies with annual revenues of $10m to $100m each.
• Wrote driver & metrics focused quarterly MD&A enabling holding company CFO to drive stock price appreciation.
• Member of Board of Directors for 2 operating divisions
KPMG, Baltimore, MD, Manager, Manufacturing, Retail & Distribution 1989 - 1994
Led financial and compliance audits, operational improvement projects and SEC reporting and filings for clients in various
industries including manufacturing, retail, nuclear engineering services and higher education.
United States Marine Corps, Washington, DC, Non-Commissioned Officer 1986 - 1992
Leader; Operation Desert Storm. Various military occupational specialties and formal leadership training & techniques.
EDUCATION
Towson University BS, Accounting, Baltimore, MD 1989
Passed entire CPA exam on first attempt scoring in top 10% nationally. Minor in computer science.

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Doug Wille Resume

  • 1. Doug Wille doug_wille@yahoo.com 310.717.1152(c) Los Angeles, CA SUMMARY • Diverse background with full P&L management & turnaround experience. Six Sigma & TQM methodologies. • Outstanding sales, marketing, operations, technology, HR & financial leadership skills. CPA. USMC leadership skills. • Entrepreneurial & Fortune 500 experience in diverse industries. Results oriented problem solver; respected leader. EXPERIENCE GSI Commerce, Los Angeles, CA, President, Direct Response 2005 - 2014 Led turnaround and growth of stand-alone autonomous business unit providing ecommerce, order management, customer care (inbound sales, save the sale, billing, etc), campaign management, product distribution (3PL), reverse logistics, supply chain management, packaging, and product assembly services to the DRTV/CPG industry. • Full P&L, sales, marketing, technology, operations, budgeting/planning and HR responsibilities for 500+ employees. • Redesigned operations and facilities to efficiently manage growth & maximize profits with constrained resources. • Grew revenue from $6M--$50M (annually). Closed $90M+ of new business. • Developed products and industry leading e-commerce, OMS & WMS systems for B2B and B2C functions • Processed $500M of complex ecommerce transactions annually (multipay, continuity/subscription, A/R mgt, etc). • Led company from operating losses to profitability generating $10M+ free cash flows. • Directed clients & prospects on advertising, marketing, sales and operating best practices. • Developed consumer products; authored TV commercials and interactive sales pitches. Harte-Hanks, Los Angeles, CA, Managing Director 2002 - 2004 Returned from entrepreneurial/dot.com hiatus to lead 2nd turnaround of operating unit (see 1st below). • Improved systems, processes, organization and team work to improve production accuracy 30%. • Drove company from operating losses to 14% return in 10 months via consultative selling & restructuring. Affinity Internet, Los Angeles, CA, Vice President Operations (COO/CTO) 2000 - 2002 Managed all technical and operations functions for leading B2B (dedicated servers) and B2C internet hosting company. • Reduced costs $1.5M+ by eliminating redundant functions in multiple bi-coastal locations • Coached CEO & CFO on redesign of financial model to drive EBITDA from a $500k loss to profitability. • Improved product quality of Windows and UNIX based managed hosting services for 50,000+ accounts increasing customer satisfaction 35% & reducing customer complaints 50%. Harte-Hanks, Los Angeles, CA, General Manager 1996 - 1999 Led turnaround and growth of business providing sales lead management, database marketing, product distribution (3PL), customer care, telesales and marketing support services to mortgage, tourism, high-tech, biotech & telecom clients. • Grew revenues 95% and profits 185%. Reduced operating costs 40%. • Led company from operating losses to profitability. Rejuvenated sales process developing $8M of new business by fixing infrastructure and improving service offering then partnering with sales team. Led 200+ employees. • Converted key systems 98% faster than standard, 25% ahead of schedule and 35% under budget. • Improved quality by raising standards, completing formal quality certification and upgrading team. Harte-Hanks, New York, NY, Manager Financial Operations 1994 - 1996 Managed FP&A, financial reporting, systems re-engineering & post-acquisition integration for 20 decentralized operating units for corporate office team of CEO & CFO. • Led financial systems re-engineering project identifying annual cost savings of $8m. • Integrated 4 separate acquisitions of Companies with annual revenues of $10m to $100m each. • Wrote driver & metrics focused quarterly MD&A enabling holding company CFO to drive stock price appreciation. • Member of Board of Directors for 2 operating divisions KPMG, Baltimore, MD, Manager, Manufacturing, Retail & Distribution 1989 - 1994 Led financial and compliance audits, operational improvement projects and SEC reporting and filings for clients in various industries including manufacturing, retail, nuclear engineering services and higher education. United States Marine Corps, Washington, DC, Non-Commissioned Officer 1986 - 1992 Leader; Operation Desert Storm. Various military occupational specialties and formal leadership training & techniques. EDUCATION Towson University BS, Accounting, Baltimore, MD 1989 Passed entire CPA exam on first attempt scoring in top 10% nationally. Minor in computer science.