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The document discusses various editing techniques used in a music video to separate narrative and performance shots, give the video a vintage look, and emphasize the shoe theme of the song through effects like stage lighting, slide cuts, zoom cuts, posterize filter, and multi-shot edits focusing on shoes. These techniques fit with conventions of the indie genre and helped link the visuals to the lyrics and meaning of the song.
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Question 2lauraslater_
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The document discusses the effectiveness of combining a music video with ancillary texts like magazine ads and CD packaging. It analyzes the consistency between these products in their genre, conventions, technical elements, imagery, colors, and characters. Specifically, the music video and ancillaries maintain consistency through using the same dark mysterious color scheme, slow R&B genre, close-up camera shots, settings, and lone female character to create a cohesive abstract narrative and achieve synergy across the products. The only difficulty was ensuring everything flowed together correctly while maintaining consistency.Evaluation Question 2 
Evaluation Question 2 phutch1997
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The document discusses the effectiveness of combining a music video with other products for an artist. It notes that consistency in color theme, font, and images throughout the different products gives the artist a clear identity and is beneficial for their brand. Specifically, the music video and other products used a black and white theme, a unique font, and similar images of the artist in the same outfits to clearly link the various materials together.Evaluation question 2 (2)
Evaluation question 2 (2)marthadoesmedia
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The document discusses how the creator ensured consistency across their main music video product and ancillary texts like a digipak and poster. Key elements like color scheme, fonts, costumes, makeup, hair, locations, and editing were deliberately aligned. For example, the black and white color palette in parts of the video was matched to the digipak, while bold colors in other video sections informed the poster design. Consistent fonts, costumes, and makeup styles were used to clearly connect all pieces and strengthen the artist's brand identity.Bigtime 160413140245
Bigtime 160413140245isaac eze
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The document discusses the editing process for a music video. Various editing techniques were used, including cutting clips in sync with the audio, grouping clips together, fading transitions, overlaying titles, and adjusting clip opacity. Shots included driving footage captured with a GoPro, filming a singer rotating on a chair, and extreme close-ups of a rear view mirror to show a memory. Different effects like Gaussian blur and transform settings were applied to enhance shots and create metaphors.Big time
Big timeisaac eze
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The document discusses the editing process for a music video. Various editing techniques were used, including cutting clips in sync with the audio, grouping clips together, fading transitions, overlaying titles, and adjusting clip opacities to blend transitions. Shots included driving footage captured with a GoPro, street lights filmed with a 50mm lens and blurred, and a rotating shot of the vocalist singing. Effects like Gaussian blur and ghosting multiple clips were used to reinforce themes and create intriguing visuals. Close-ups of the driver's expression showed memories through manipulation of fading and a dream effect. The video was given uniqueness through a final zooming clip transition using Ken Burns crop.Edius 7 techniques
Edius 7 techniquesQainaat
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The document discusses various editing techniques in Edius 7 that were used when editing a short film. Colour balance and colour correction were used to adjust contrast, brightness, and colour levels to achieve a consistent "film look" across clips. Image cropping was done to eliminate unnecessary space and transform shots. Editing sound levels allowed layering of different visuals and sounds. Strobe and dissolve effects were used to convey confusion/disorientation and add to the natural atmosphere/pace of the film.How did you use new media technologies in the construction and research, plan...
How did you use new media technologies in the construction and research, plan...Jake Williams
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The document discusses how editing a music video used multiple layers to interact footage and sync it to music, allowing for more accurate lip syncing. It also explains how Photoshop layers enabled the creation of a magazine advert and digipak by combining different images and shapes. Alternative fonts from Da Font provided more options for the magazine and digipak to feel more professional.The digipack product
The digipack productJB047826
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The document discusses the design of a digipack album cover for a fictional indie band called Limerence. It analyzes how the design utilizes conventions from professional indie albums to appear professional. Key conventions included using muted colors associated with the indie folk genre, placing the band name prominently, featuring natural imagery, and selecting a simple yet stylish font. The document also compares the design to specific album covers and considers some minor improvements that could make the text more readable..
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The document discusses the design choices for a band's poster and digipak cover. The font, imagery of hands, and creamy/grey cloud background are consistent across both to create recognition and a cohesive "house style." Black and white imagery, cross-dissolves, and a sepia-toned aesthetic link the ancillary tasks to the band's music video. The designs were inspired by the simple but effective styles of albums from The Script and The Verve.Jhjhjhjh
Jhjhjhjhisaac eze
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The document discusses the editing process for a music video. It describes how different shots were taken and edited together, including cutting clips in and out of sync with the audio, overlaying clips, and adding transitions like fading. Effects like blurring and stabilizing were used to reinforce themes and make the shots flow smoothly. Close-ups, rotations, and zooming techniques were employed to develop concepts and metaphors in intriguing ways. The editing gave the video uniqueness compared to others in the genre.Progress Check
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1. The document discusses a group project to create a Christmas-themed motion graphic presentation using Adobe software like Photoshop, Illustrator, and Flash.
2. It will feature animations of Santa Claus and stars, movie trailers, and a snowing effect to set a festive mood.
3. The group assigned tasks like creating graphics, converting video formats, and adding voice overs, checking in every two days to integrate each member's work.Bigtime 160413140245-160418224635
Bigtime 160413140245-160418224635isaac eze
油
The document summarizes the process of editing a music video. It describes how the editors gathered footage and created a checklist to plan shots. Transitions like fading and changes in opacity were used to blend clips. Special effects like blurring and transforming clip sizes created intriguing visuals. Shots of the singer rotating and driving were incorporated, and different techniques like zooming and flashbacks told the narrative. Harry and Tyler helped guide the editing process using their Photoshop knowledge.Jhjhjhjh
Jhjhjhjhisaac eze
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The document summarizes the process of editing a music video. It describes how the editors gathered footage and created a checklist to plan shots. Transitions like fading and changes in opacity were used to blend clips. Special effects like blurring and transforming clip sizes created intriguing visuals. Close-ups, rotations, and zooms were implemented to draw attention and portray meanings like a character's life spiraling. The editors collaborated, with some having more experience teaching techniques to create a unique music video.Bigtime 160413140245-160418224635
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油
The document summarizes the editing process for a music video. Various editing techniques were used, including cutting clips in sync with the audio, grouping clips together, fading transitions between clips, and overlaying titles. Shots included driving footage synced to passing over the camera, a vocalist being filmed singing while rotating in a chair, and extreme close-ups of a rear view mirror showing a driver's expression. Overall the editing incorporated different techniques to transition between clips and enhance the fluency and aesthetics of the video.Ideas generation
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The document discusses plans for creating a music video with an abstract and conceptual style. It will feature a single female character who is only partially shown throughout to create a narrative and mysterious feel. Various props, settings, and camera techniques like close-ups, panning shots, and color/exposure adjustments in Adobe Premiere will be used to match the slow R&B genre and give the video different looks while keeping an iconic yet abstract tone.Editing screen shots 
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The document describes various video editing techniques used to create a music video. These include overlaying text to create titles, using cross-fades and dip-to-black to transition between scenes. Split screens were used to show two subjects meeting, and speed/duration adjustments like slow motion and fast forwarding were applied to indicate flashbacks or disorientation. Premier Pro software allowed professional editing and effects to be added to fragment the narrative in a way that reflects the mood of the song.Poster making
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The document summarizes the steps taken to edit a photo and design a horror film poster in Adobe Fireworks CS6. The photo was cropped to remove the background. Contrast and brightness were adjusted to darken the background and make the actress stand out. Color saturation was increased to make darker colors richer. The film title "Unnerved" was added in white text. A smudge tool was used to create a shadow effect, making it seem like the actress was being dragged into darkness. A tagline was added in a spooky font on a white box to ensure readability against the black background.Bigtime 160413140245-160418224635
Bigtime 160413140245-160418224635isaac eze
油
The document summarizes the editing process for a music video. Various editing techniques were used, including cutting clips in sync with the audio, grouping clips together, fading transitions between clips, and overlaying titles. Shots included driving footage synced to passing over the camera, a vocalist being filmed singing while rotating in a chair, and extreme close-ups of a rear view mirror showing a driver's expression. Overall the editing was aimed at creating a cohesive narrative and appealing visuals to match the genre and concept of the song.Editing screen shots 
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This document discusses various video editing techniques used to create a music video. It describes overlaying title text to introduce the opening quote and title. It also discusses using cross-fades between scenes to smoothly transition between shots, including fading in music. Flashbacks are indicated through overlaying and reversing video clips. Effects like slow motion and fast forwarding are used at various points to convey disorientation and match the beat of the music.Question 2
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When creating media for a music single, it is important to establish a consistent house style across all elements. This document discusses the house style developed for the single, which included matching colors, designs, photos and backgrounds on the digipak and poster. Key aspects of the house style were the image of two people holding hands, a soft cloud background effect, and a simple font suited for the pop rock genre. These visual elements were meant to be memorable and relate to the themes and story portrayed in the music video.Step for desgining
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The document provides feedback on improving the opening sequence of a thriller movie rough cut. Suggestions include adding tense sounds and different music types to create tension, improving transitions between shots like the bath scene, cutting down the opening sequence length, and addressing lighting changes between scenes. The producers acknowledge areas for improvement and note changes made in the second rough cut to address the feedback, like smoother transitions and cutting scenes down to improve flow.Mise en scene
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The document describes various video editing techniques used to create a music video. These include overlaying text to create titles, using cross-fades and dip-to-black to transition between scenes. Split screens were used to show two subjects meeting, and speed/duration adjustments like slow motion and fast forwarding were applied to indicate flashbacks or disorientation. Premier Pro software allowed professional editing and effects to be added to fragment the narrative in a way that reflects the mood of the song.Poster making
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When creating media for a music single, it is important to establish a consistent house style across all elements. This document discusses the house style developed for the single, which included matching colors, designs, photos and backgrounds on the digipak and poster. Key aspects of the house style were the image of two people holding hands, a soft cloud background effect, and a simple font suited for the pop rock genre. These visual elements were meant to be memorable and relate to the themes and story portrayed in the music video.Step for desgining
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- 1. Black and White Colouration We used black and white to separate the narrative shots from the performance shots. It also gave the video a tradition, vintage, old fashioned look which fits in with conventions of the indie genre.
- 2. Stage Lighting Effect We used this effect not only to separate the performance shots from the narrative, but to also give the effect of stage lighting. We added blue and orange colouration with transparency in order to create this effect.
- 3. 際際滷 Cuts This is an example of a slide cute which we used. These seemed to follow the footsteps of the characters and also helped the videos fluency.
- 4. Zoom Cut We used a zoom cut to focus the audience in on the high top shoe as it links in with the shoe theme running throughout the lyrics and song meaning.
- 5. Posterize These lighting shots looked much more bright and effective in this style.
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