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The document discusses various editing techniques used in a music video to separate narrative and performance shots, give the video a vintage look, and emphasize the shoe theme of the song through effects like stage lighting, slide cuts, zoom cuts, posterize filter, and multi-shot edits. These techniques fit with conventions of the indie genre and helped link the visuals to the lyrics and meaning of the song.
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The document discusses the effectiveness of combining a music video with other products for an artist. It notes that consistency in color theme, font, and images throughout the different products gives the artist a clear identity and is beneficial for their brand. Specifically, the music video and other products used a black and white theme, a unique font, and similar images of the artist in the same outfits to clearly link the various materials together.Evaluation question 2 (2)
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The document discusses how the creator ensured consistency across their main music video product and ancillary texts like a digipak and poster. Key elements like color scheme, fonts, costumes, makeup, hair, locations, and editing were deliberately aligned. For example, the black and white color palette in parts of the video was matched to the digipak, while bold colors in other video sections informed the poster design. Consistent fonts, costumes, and makeup styles were used to clearly connect all pieces and strengthen the artist's brand identity.Bigtime 160413140245
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The document discusses plans for creating a music video with an abstract and conceptual style. It will feature a single female character who is only partially shown throughout to create a narrative and mysterious feel. Various props, settings, and camera techniques like close-ups, panning shots, and color/exposure adjustments in Adobe Premiere will be used to match the slow R&B genre and give the video different looks while keeping an iconic yet abstract tone.Editing screen shots
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The document describes various video editing techniques used to create a music video. These include overlaying text to create titles, using cross-fades and dip-to-black to transition between scenes. Split screens were used to show two subjects meeting, and speed/duration adjustments like slow motion and fast forwarding were applied to indicate flashbacks or disorientation. Premier Pro software allowed professional editing and effects to be added to fragment the narrative in a way that reflects the mood of the song.Poster making
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The document discusses several edits made to video clips to make their colors more vivid and interesting in response to feedback that they seemed dull. Techniques used included boosting brightness, contrast, and the equalize effect to enhance colors in outdoor clips, store footage, and arcade videos. Color balance and RGB curves were used to even out inconsistent reds between shots. Adjustments to brightness, color, luma, and curves were needed to improve extremely dark train station clips. Speed and transitions were also altered for some clips to better match the pace and flow of the overall video.Edius 7
Edius 7CaponEmily
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The document discusses editing techniques used in the production of a short film called PROMISE. It was edited in Edius 7 software, which allowed color and audio correction as well as effects like dissolves between shots. Specific techniques used included adjusting the YUV color curve for a cinematic look, matching colors between shots, using Quick Titler for titles and text, adjusting audio levels between dialogue and music, and varying clip speed to alter pacing. Dissolves were mainly used for smooth scene transitions. Three-way color correction in Edius 7 also allowed saturation and contrast adjustments for different color tones.Evaluation task 4 - Editing 
Evaluation task 4 - Editing Hannah Wagman
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The document discusses various editing techniques used in creating a music video. It describes using cross-fades to smoothly transition between shots and convey the passage of time. Color correction and chroma-keying were used to create a more cinematic look and remove green screens. Slow motion was applied selectively to emphasize emotional moments. Feedback prompted stabilization of shaky handheld shots. Various software tools were leveraged to achieve professional results on a limited budget.Evaluation Question 4
Evaluation Question 4Hitchin Girls School
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The document discusses the use of new media technologies throughout the planning, production, and evaluation stages of a project. Blogger was used to create an online blog documenting research, planning, decisions, and progress. A Canon digital video camera and tripod were used to film high quality footage, which was then edited in iMovie with effects, color balancing, and precise cutting. Serif Photo Plus and Page Plus were used to edit still images and construct a digital pack and advertisement with layered text and effects. 際際滷share and Windows Live Movie Maker were used to creatively evaluate the projects through annotated documents, presentations, and videos.In what ways does your media product use
In what ways does your media product usesarahbiswell
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Our video meets many typical music video conventions such as including the main protagonist lip syncing to the song and featuring supporting characters, but also challenges conventions. We use diverse camera shots and angles to portray the protagonist's emotions, including high shots to show isolation and low shots to depict her decision. While our storyline is simple and uses flashbacks, it challenges theories of narrative structure by having constant disruption and no resolution.Editing on edius 
Editing on edius CaponEmily
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The document discusses various editing and color correction techniques used in the production of a short film. It describes using the YUV curve tool to heighten light and dark tones and create a cinematic look. Quick Titler and Photoshop were used to create credits and rolling text. Edius 7 allowed for color, lighting, and sound corrections during editing to match shots and fix continuity issues like clothing colors. Speed effects were adjusted to slow down an argument scene and reduce the speed of an establishing shot with problems. Dissolves helped make scene transitions clean and match the genre. Three-way color correction allowed separate editing of black, grey, and white balances.Editing on edius 
Editing on edius CaponEmily
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The document discusses various editing and color correction techniques used to produce a short film called PROMISE. It summarizes that the filmmakers used the YUV curve tool to heighten light and dark tones for a cinematic look. They used Edius 7 editing software to adjust lighting, color, and sound to string footage together fluently and add cinematic elements. Color balancing tools were used to match colors between shots and fix issues like windows appearing too bright or continuity errors with clothing colors. Dissolve transitions between shots were used extensively to create a clean cut between scenes.Using Edius 7 
Using Edius 7 CaponEmily
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The document discusses various editing and color correction techniques used to produce a short film called PROMISE. It summarizes that the filmmakers used the YUV curve tool to heighten light and dark tones for a cinematic look. They used Edius 7 editing software to adjust lighting, color, and sound to string footage together fluently and add cinematic elements. Color balancing tools were used to match colors between shots and fix issues like windows appearing too bright or continuity errors with clothing colors. Dissolve transitions between shots were used extensively to create a clean cut between scenes.Advance portfolio evaluation 
Advance portfolio evaluation aaziz5
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The document discusses the conventions, combinations, and new media used in a music video created by the author. Conventions from R&B music videos like slowed down frames were used. Colors like black, white, and red were used consistently across the video and promotional materials to combine them. Final Cut Pro brought new challenges but allowed experimenting with effects like transitions, desaturation, and 3D effects. Feedback suggested adding more close-ups of the couple to show emotion and flashbacks, which the author did to improve their Final Cut Pro skills.In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...DevonMcManus
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Our documentary employed conventions of real media products such as documentaries. We used techniques like rule of thirds in interviews, a variety of camera shots including close-ups, and added a soundtrack and narration to add structure. We also included titles to introduce interviewees and added some effects like black and white to make it more artistic. However, we also challenged some conventions by placing one interviewee in the center and using handheld camera shots briefly to make it more dynamic. Overall, we strived to create a documentary that resembled real media products while also experimenting with conventions.Forms and conventions (1) redraft 
Forms and conventions (1) redraft chloeamartin
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The document discusses conventions in media forms such as music videos. It provides examples of technical conventions like camera work, editing, and lighting as well as symbolic conventions involving colors, costumes, and other stylistic elements. Specific conventions mentioned include close-ups during choruses, fast motion editing to match music tempo, overlays of shots for a distorted feel, backlighting of performers, and use of bright colors. The document suggests these conventions help audiences understand genres and connect artists with their music.Print screens
Print screensLorren Myall
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The document describes editing video clips in Adobe Premiere, including importing clips, cropping lengths, increasing mobile footage sizes using scale effects, adding noise and grain effects to make clips look vintage, adding soft borders to emphasize low quality, and syncing a performance to music by adjusting audio clips to match soundwaves and ensure lip syncing is on time.Print screens
Print screensemilylouisej
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The document describes editing video clips in Adobe Premiere, including importing clips, cropping lengths, increasing mobile footage sizes using scale effects, adding noise and grain effects to make clips look vintage, adding soft borders to emphasize low quality, and syncing a performance to music by adjusting audio clips to match soundwaves and ensure lip syncing is on time.Print screens (2)
Print screens (2)Amelia Cranstoun
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The document describes editing video clips in Adobe Premiere, including importing clips, cropping lengths, increasing mobile footage sizes using scale effects, adding noise and grain effects to make clips look vintage, adding soft borders to emphasize low quality, and syncing a performance to music by adjusting audio clips to match soundwaves and ensure lip syncing is on time.Evaluation 1 planning 
Evaluation 1 planning Meggforeman
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The document summarizes conventions used in a music video and accompanying digipak for an indie pop genre project. For the music video, conventions like narrative, setting, close-up shots, props, and lighting were used to tell a relatable story of a long-distance relationship. Performance elements and a black and white filter were not used to avoid being too complex or standing out from the footage. For the digipak, clear visual connections to the music video through props and aesthetics that fit the happy memory theme were prioritized over cartoony or band photos that did not link to the project. Maintaining the band's unique font logo was also important for identity.Evaluation
EvaluationAlicia
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This document discusses the evaluation of a media product promoting a band called "Vampire Weekday". Feedback was gathered from audiences which noted that the black and white transition looked professional, the colors worked well, and the video seemed fun. However, some feedback noted the video did not fit the song since the characters were all female while the song had a male singer. In response, the creators added scenes with a male artist to address this mismatch.Adam Peck Question 1 - Music video
Adam Peck Question 1 - Music videoadampeck_
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This document discusses how the media product challenges and develops conventions of real music videos. It provides examples from shots in the video:
1) The cover uses black and white to set expectations and follow music video conventions.
2) An introductory shot of a mysterious masked figure adds suspense and follows the conventions of the house music genre.
3) Using a storyline with the mask challenges conventions by adding a narrative not seen in all music videos.
4) An abstract sign was included to make the video more memorable and challenge common music video conventions.More from AbiHutt24 (7)
Ee pp
Ee ppAbiHutt24
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The document discusses various editing techniques used in a music video to separate narrative and performance shots, give the video a vintage look, and emphasize the shoe theme of the song through effects like stage lighting, slide cuts, zoom cuts, posterize filter, and multi-shot edits focusing on shoes. These techniques fit with conventions of the indie genre and helped link the visuals to the lyrics and meaning of the song.
Modern video analysis
Modern video analysisAbiHutt24
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The video tells a sad story about a homeless girl through a series of shots. The first shot introduces the main character sleeping on a park bench, framed by trees. Subsequent shots show her being ignored by others in town and struggling to survive, eventually resorting to sex work. Ed Sheeran buys a copy of "The Big Issue" from her to show he cares. Text linked to the song's lyrics about angels references the girl. The final shot depicts her smiling in the sky after dying, implying she found peace in heaven.Modern video analysis
Modern video analysisAbiHutt24
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The document provides analysis of shots from Ed Sheeran's music video "A Team". It summarizes key shots as follows:
1) The opening shot shows a homeless girl waking up on a park bench, framed by trees to establish her as the main character. Black and white gives a sad, slow tone.
2) Shots show the girl walking through town as others go about their day, ignoring her homelessness.
3) Ed Sheeran is shown buying a copy of "The Big Issue" from the girl, portraying himself as caring and hoping to influence fans.
4) Text linked to lyrics "it's too cold outside for angel's to fly" is connected toEe pp
- 1. Black and White Colouration We used black and white to separate the narrative shots from the performance shots. It also gave the video a tradition, vintage, old fashioned look which fits in with conventions of the indie genre.
- 2. Stage Lighting Effect We used this effect not only to separate the performance shots from the narrative, but to also give the effect of stage lighting. We added blue and orange colouration with transparency in order to create this effect.
- 3. 際際滷 Cuts This is an example of a slide cute which we used. These seemed to follow the footsteps of the characters and also helped the videos fluency.
- 4. Zoom Cut We used a zoom cut to focus the audience in on the high top shoe as it links in with the shoe theme running throughout the lyrics and song meaning.
- 5. Posterize These lighting shots looked much more bright and effective in this style.
- 6. Multi Shot Again, we wished to make the shoe theme significant sure to the songs title and meaning so we used editing effects such as this multi-shot to give this effect.