Eksperimenter ik ek-martinhartmann_20marts

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Eksempler p氓, hvordan gr忙nserne mellem intern og ekstern kommunikation udfordres online

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Eksperimenter ik ek-martinhartmann_20marts

The document discusses the launch of Twitter Census, a Scandinavian analysis project, detailing its challenges due to Twitter's API restrictions and its methodology for collecting and categorizing user data. It provides statistics on user activity, growth in Danish Twitter accounts, and analyses engagement through graphical representations. Additionally, it highlights common characteristics among Danish Twitter users, including their language use and follower counts.

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Hvordan bruke innsikt og analyse til 氓 oppn氓酶kt effekt p氓 Facebook?Thomas Moen

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Kampagner: V忙lg de rette kanalerMorten Gade

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Scope cowi bystedpresentation_2014Bysted

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The presentation discusses COWI's internal employee magazine called SCOPE and the benefits it provides the global engineering consultancy firm. It notes that SCOPE gives the company's 6,200+ employees around the world a sense of global perspective and community. Data shows high readership rates and mostly positive reader feedback. The presentation explores how internal communications are no longer contained and advocates using additional online platforms like social media to more broadly share SCOPE's content and further promote a unified company culture and brand.

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The newcorporate Bysted

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The document discusses the evolution of corporate websites, highlighting the importance of personal storytelling and authentic communication to engage customers and potential employees effectively. It emphasizes the need for companies to leverage digital touchpoints and social media, moving beyond traditional website formats. The text outlines six commandments for modern corporate websites, focusing on engagement, authenticity, and showcasing the company's purpose.

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Tvfestival Mikkel Noe WesthBysted

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Har dit tv-program f氓et et Twitter-liv endnu? Og hvor meget ved du egentlig om livet p氓 verdens hurtigste medie? N忙st efter dansk politik, var X Factor det mest tweetede emneord i Danmark i 2012. I England, hvor brugen af Twitter er langt mere udbredt end herhjemme, bliver Twitter omtalt som 鈥漝et lejrb氓l, vi ser fjernsyn omkring鈥�. Kommunikationshuset Bysted har lavet en stor analyse af de Danske Twitterbrugere, s氓 vi for f酶rste gang opn氓r en st酶rre forst氓else for de mekanismer, der ligger bag b氓de virale succeser og s氓kaldte shitstorms. Analysen kortlagede fem hovedm氓lgrupper blandt de Danske Twitterbrugere. Vi kan nu sammenligne den strategiske m氓lgruppe med den faktiske. Mikkel Noe Westh fra Bysted pr忙senterer et visuelt kort over de fem m氓lgrupper og beskriver, hvordan den nye viden kan benyttes til at skabe den forankring blandt m氓lgruppen, som sikrer at tv bliver mere end bare tv. Susanna Rankenbergs var ansvarlig for DR鈥檚 social medie indsats for X Factor i 2012 og 2013. Hun vil vise, hvad der foregik p氓 Twitter under X Factor, og hvordan X Factor-team鈥檈t arbejdede strategisk med Twitter (og Facebook) for at skabe en bredere og mere engagerende TV-oplevelse. Du vil ogs氓 blive pr忙senteret for ideer om, hvordan du som programproducerende eller broadcaster kan geb忙rde dig p氓 Twitter for at f氓 glade, engagerede og nyttige seere. Sammen kombinerer Mikkel og Susanna Bysteds analyse om m氓lgrupper med DR鈥檚 konkrete erfaringer fra X Factor, s氓 du p氓 denne m氓de f氓r en konkret sammenk忙dning mellem en tv-udsendelse og m氓lgruppens snak p氓 twitter om udsendelsen. Du vil g氓 fra sessionen med nye indsigter omkring danskernes brug af Twitter, konkrete r氓d til community management omkring et tv-program og nye tanker om, hvordan du kan koble TV og Twitter sammen til en givende oplevelse for b氓de tv-folk og publikum.

Effektivitet = kreativitet - Sofie Schneider og Mads VibeBysted

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Nudge dig til forandringer - Andreas Maal酶e JespersenBysted

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The document highlights critical social issues in Denmark, such as obesity affecting 47% of adults, annual medication errors leading to 4,800 deaths, and significant national debt of over 200,000 individuals totaling 13.5 billion kroner. It discusses behavioral economics concepts, proposing solutions like nudges and focusing on changing behaviors through incentives and education. The text also introduces the idea of 'homo realisticus,' distinguishing between theoretical and practical decision-making in addressing societal challenges.

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Chr hansen quarterly_bysted_30052013_nonotesBysted

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Chr. Hansen is a global supplier of bioscience-based ingredients to various industries. In the first half of 2011-2012, Chr. Hansen saw 9% revenue growth and a 19% increase in EBIT. Organic revenue growth was 9% and adjusted to 11% when accounting for changes in carmine raw material prices. Net profit was also up 19% over the same period last year. The company maintains leading market positions through innovative products and processes as well as long-term customer relationships and intellectual property.