ESPN Rate Card
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This document is a rate card from Habari Media that provides advertising rates and placement details for various ESPN digital media properties in 2014/2015. It summarizes traffic statistics for ESPN online and mobile apps with the majority (79%) of users being male and between ages 15-34 years old. The rate card then provides advertising placement options like leaderboards, MPUs, pre-roll videos and mobile banners along with the file size limits and cost per thousand (CPM) rates.
ESPN Rate Card
- 1. 2014 / 2015 RATE CARD 326 120 Unique browsers 170 600 28 177 Online Mobile Apps 4 442 053 Page views 3 521 392 4 140 480 Online Mobile Apps 79% 21% <1% 5% 10% 3% 47% <1% 5% 25% 5% The WORLDWIDE leader in sports 7 continents 191 countries 11 languages 130 leagues and sports around the world 7 Local versions of Sports Center Who is your AVERAGE ESPNer? 79% male 47% lives in Gauteng 61% black 58% LSM 8-10 57% single 64% 15-34 years old TO SERVE SPORTS FANS. ANYTIME. ANYWHERE Source:AdobeSiteCatalyst,February2014
- 2. About Habari Media Established in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-to-the-minute market insights, whilst providing advertisers with superior service and support. Contact details CPT: +27 21 001 2400 JHB: +27 01 492 8391 E: info@habarimedia.com W: www.habarimedia.com PLACEMENT CREATIVE SIZES MAX FILE SIZE RATE CARD RATE Leaderboard MPU* Double MPU* Billboard Pre-Roll HPTO Mobile banner (static) Mobile banner (rich) iPad 300 x 250 728 x 90 300 x 250 300 x 600 970 x 250 640 x 360 320 x 50 320 x 50 300 x 250 40kb 40kb 60kb 60kb 5mb <15kb <40kb 20kb R200 R200 R300 R300 R450 TBC R80 R250 R320 The worlds leading cricket site. A global editorial team with regional focus allows advertiser's access to the premium cricket audiences across Online, Mobile and Tablets. Columnists on cricinfo include some of the true legends of the game from across the world. Get exclusive video and audio content, premium editorial for every match, live scoring, player profiles and scores, and awesome archived stats. Brings rugby fans a comprehensive coverage. ESPN Scrum offers you in-depth coverage of all rugby tournaments International and Domestic. Get live scores from leading leagues across the world, video highlights and features from top sport writers. ESPN Scrum also includes breaking news, market-leading fantasy game, logs, fixtures, results, articles, video and photos The global destination for the global game. ESPNFC promises multimedia coverage of every football league around the world. Get the latest news, fixtures, video, blogs, match results and key updates on fan-favourite clubs. Share opinions with other fans, read expert advice and more. Follow the glitz and glamour of F1 across the globe. ESPNF1 offers live race coverage, driver blogs, a 24/7 news desk, track guides, interviews, opinions and Pit Babes for the discerning gentleman. ESPNF1 also has a big database with Driver Profiles and historical race and driver information dating back to the first GP. * Excludes HP | Additional 5% reduction on CPM if Desktop / Mobile bought at the same time 2014 Minimum Spend (R15 000)