![[Hiring managers or recruiters at NFL franchises]
TARGET AUDIENCE
Lauren Mickler
Outreach Plan:
Make sure theirs enough information to share about
myself and I have enough experience before getting a
job
I would more then likely communicate with her via email
I would follow up with talking to her again and hopefully
getting a job at Rollins for broadcasting
PROFILE
PICTURE
[HR Professional] at [Rollins
College]
Jeremy Campos
Outreach Plan:
I will have a list of accomplishments and what I can do
to help out the organization and make peoples life
easier
I will have my course teacher Ryan Mickley who went to
the same college and the same pharmacy as Jeremy
reach out to him and set me up a conversation
One manner of time frame I would have is hopefully him
giving me 10-15 minutes of his time so I can introduce
myself, why I love the Miami Dolphins and why Im
someone he would want to hire in the future.
PROFILE
PICTURE
[Senior Director] at [Miami
Dolphins]
George Galante
Outreach Plan:
I will tell him my accomplishments and reasons why I
think I would be a great hire for the organization
The method I would use to reach out to George is by
calling the Orlando Magic and see if they can put me on
the phone with Mr. Galante or set up an appointment to
have a conversation
Hopefully have a one-on-one conversation with him
whether it would be in person or on a zoom call
[Senior Director] at [Orlando
Magic]](https://image.slidesharecdn.com/exploringbrandproject-conlin-220121181504/85/Exploring-Brandproject-Cody-Conlin-4-320.jpg)
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Exploring Brandproject- Cody Conlin
- 1. PERSONAL BRAND EXPLORATION Cody Conlin Project & Portfolio I: Week 1 January 6th, 2022
- 2. IDENTITY What makes me today as a 19-year-old kid who goes to college is my Youtube Channel called Big Fight Feel. I come from Southern NewJersey and I think what helped me in the past become the person I am today was joining the football team and making new friends. Playing football helped me build connections and make me love the game of football and sports overall. Also, as a wrestling fan talking to friends who watch wrestling helps me and is the main reason I have a podcast. My goal is the build a community of people who love my podcast and we all have the same passions with sports and pro wrestling.
- 3. PROFESSION Potential Job Titles: Broadcasting Sports News Reporter Radio Show Host BRAND ARCHETYPE Guy Next Door. I want to be honest to people surrounding me. Im also the type of person who is going to get a long with others Sportscasting for Miami Dolphins or NFL franchise
- 4. [Hiring managers or recruiters at NFL franchises] TARGET AUDIENCE Lauren Mickler Outreach Plan: Make sure theirs enough information to share about myself and I have enough experience before getting a job I would more then likely communicate with her via email I would follow up with talking to her again and hopefully getting a job at Rollins for broadcasting PROFILE PICTURE [HR Professional] at [Rollins College] Jeremy Campos Outreach Plan: I will have a list of accomplishments and what I can do to help out the organization and make peoples life easier I will have my course teacher Ryan Mickley who went to the same college and the same pharmacy as Jeremy reach out to him and set me up a conversation One manner of time frame I would have is hopefully him giving me 10-15 minutes of his time so I can introduce myself, why I love the Miami Dolphins and why Im someone he would want to hire in the future. PROFILE PICTURE [Senior Director] at [Miami Dolphins] George Galante Outreach Plan: I will tell him my accomplishments and reasons why I think I would be a great hire for the organization The method I would use to reach out to George is by calling the Orlando Magic and see if they can put me on the phone with Mr. Galante or set up an appointment to have a conversation Hopefully have a one-on-one conversation with him whether it would be in person or on a zoom call [Senior Director] at [Orlando Magic]
- 5. GOALS Short Term: (Immediately After Graduation, 2023) Specific goal you want to achieve in short term. A short-term goal after college would be to do broadcasting for local teams in Florida for division II or III sports. Mid Term: (2026) Specific goal you want to achieve in mid term. My Mid-Term goal about 2-3 years after college is to hopefully contact major networks for writing, broadcasting or photographer. Long Term: (2040) Specific goal you want to achieve in long term. My long-term goal in this journey is too either be on a Miami Dolphins Radio Show, broadcaster in the NFL or broadcaster for the Orlando Magic.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Critical Thinking SOFT HARD Novice / Adept / Expert Communication Novice / Adept / Expert Listen to others and ask questions Novice / Adept / Expert Speak Clearly so people can understand Novice / Adept / Expert Radio Communications SOFT HARD Novice / Adept / Expert Radio Equipment Novice / Adept / Expert Team Work/Being Creative Novice / Adept / Expert Good research and interview skills Novice / Adept / Expert
- 7. I help future NFL employers do the best sportscasting work I possibly can by taking other ideas from employers and make them feel wanted in my projects. PROMISE
- 8. CREDENTIALS Work Experience: Cart Boy at Golf Course in Wildwood NJ Education: Title of Certification Course Completed, Organization Name Sportscasting at Full Sail University (Exp. YEAR 2023) Awards: A big leadership role I had at work was helping the new kids get comfortable with the job as a cart boy and taking care of the golf range. I was looked at as a leader at work.
- 9. COMPETITION Vincent Milani Industry Experience: 7 years of experience Education: Bachelors Degree in Sportscasting at Full Sail Leadership Experience: Intern Ship at Fox Sports Part Time color commentator at Fast Hockey Skills and Proficiencies: Strong connection with his audience Has good production for his podcast Good entertainment value Cody Conlin Overall Online Presence: He has 35 connections. His banner image is a graphic that says rough cut sportscast which is his show. His headshot is professional. He has no published articles. Has no social media links but he does have his Linkedin post link. I would give his grade a 60. Seems to have a bright future but still needs more connections. HEADSHOT HEADSHOT Industry Experience: 3 months of experience Education: Studying Sportscasting at Full Sail Taken classes in my major such as intro to sportscasting, sports digital production and broadcast writing. Leadership Experience: Own a podcast on Youtube Have called Rollins College basketball games. Skills and Proficiencies: I have good knowledge Solid connections with my audience Overall Online Presence: I have zero connections, no banner image or no headshot. I dont have a profile or published articles. I am active on social media such as Twitter, Snapchat, and Instagram. Im not going be biased against myself but I would give myself a 30 because I still have long ways to go and have to get my name out more.
- 10. COMPETITION Alphonso McCree Jr Noteworthy Experience: Play-by-play/color commentator at Rollins College Play-by-play/color commentator at Florida Athletic Network Cody Conlin HEADSHOT HEADSHOT Industry Experience: Has 1 year of experience Education: Has an education in communications and media studies at Prince Georges Community College Skills and Proficiencies: Freelance Editor In the United States Air Force for 6 years 2014-2020 Aircraft maintenance technician Overall Online Presence: Alphonso has 125 connections, banner image says I AM, his headshot is a shot of him in the broadcasting studio at Full Sail, his profile isnt detailed and it just says sportscasting, no published articles or social media pages, there is a URL link for Linkedin. I would give him a solid 50. Has some detail about his sportscasting career but not much. Industry Experience: 3 months of experience Education: Studying Sportscasting at Full Sail Taken classes in my major such as intro to sportscasting, sports digital production and broadcast writing Leadership Experience: Own a podcast on youtube Have called Rollins College basketball games Skills and Proficiencies: I have good knowledge Solid connections with my audience Overall Online Presence: I have zero connections, no banner images or no headshot. I dont have a profile or published articles. I am active on social media such as Twitter, Snapchat and Instagram. Im not going to be biased against myself but I would give myself a 30 because I still have long ways to go and have to get my name out more.
- 11. BRAND POSITION For NFL franchises or people in the Miami Dolphins organization who are seeking sportscasting professionals who make others feel warmed and comfortable, I provide someone who is welcoming to other peoples ideas, wants to get along with others and loves a family atmosphere because I have loved, adore and cheer with my grandfather for the Miami Dolphins since I was a
- 12. NETWORKING & MARKETING Industry Events & Organizations Radio Broadcast for Rollins Basketball 1/8/22 | Rollins College Play by play broadcast for Rollins basketball TBA | Rollins College Play by play broadcast for Rollins Baseball TBA | Rollins College Digital Marketing Primary Content: I would have a broadcast live from Rollins College which would be live and published on Rollins College sports page. Different types of content would be radio broadcast and the play-by-play broadcast. Primary Tools: To promote my content I would use youtube, Facebook live and Instagram live for most of the time. I promote it every opportunity I had. Website: I would use my digital portfolio by listing my accomplishments and then talking about what my goals are.
- 13. PROFESSIONAL DEVELOPMENT Mentor A mentor that I will seek help from during my career path is Gus Ramsey. He knows everything about the SportsCasting program and hes someone I can rely on when I have questions to ask him about the program. Formal Education I plan to get a bachelors degree at Full Sail University for Sports Casting Technical Skills I need to know how to work equipment with radio broad casting so I know how to work a radio show. June 2023 Get more practice and reps at Rollins Games so I can call division II games for a few years after college. June 2023 Learn the skills to be a reporter that way Im confident in the future and can start reporter during games. June 2023 Soft Skills Im good at it now but continue to have good communication with audience. June 2023 Good research and interview skills June 2023 Critical thinking when come up with facst to talk before, during and after a game on the air.
- 14. Cody Conlin You know people are tired of listening to the same announcers/broadcasters? Well, what I do is [bring in a fresh mindset of sports and think outside the box. In fact, I put in numerous amount of hours to get my sports facts together and I bring a different view on current takes.
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.