Exploring personal brand alijah phifer
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Alijah Phifer developed a passion for sports broadcasting in high school and now attends college to pursue a career in sports media. He outlines his professional goals of becoming a sports analyst, identifies potential mentors in the field, and analyzes his skills and qualifications for breaking into sports broadcasting and content creation. Phifer's document provides an overview of his personal brand exploration and career path in sports media.
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- 1. Personal Brand Exploration Alijah Phifer Project & Portfolio 10/3/21
- 2. Where it all started... Not too long ago back in Chicago I used to do broadcasting class during my senior year. I then developed a love for talking and engaging with people through public interviews. People started asking me to be in the interviews we did in the lunchrooms and hallways because they enjoyed it as well. I even convinced my teacher to give myself and three others our own segment which featured sports debating. Since then I never looked back, as I now attend college at Full Sail University. I knew this was the career path that was for me.
- 3. PROFESSION Potential Job Titles: Sports Analyst Sports Broadcaster Media Member I go about my work putting together things that could be useful but also relatable. In the sports world, many people write and talk about similar topics. However, the format of how they display that information is what makes shows and segments popular. I feel as if that is something I do well
- 4. Target Audience Stephen A Smith (ESPN Analyst) Set up a phone call with Stephen A Find out information on how to join ESPN. Which people to talk to. Utilize resources that he gives me to moves forward Shannon Sharpe (FOX Analyst) Michael Strahan (FOX Analyst) Set up a phone call with Shannon Sharpe Find out information on how to join Fox sports networks. Which people to talk to. Utilize resources that he gives me to moves forward Set up a phone call with Strahan Find out information on how to join Fox. Which people to talk to. Utilize resources that he gives me to moves forward
- 5. Career Goals Short Term - I want to start my Youtube channel based around around sports content this week. Increase and grow my brand to where it will look good for potential hirings. Mid Term - I want to have grown my channel past 500 thousand subscribers. By this point I will have graduated, and been looking for potential positions as a sports analyst. Only this time I will have a name going into the process Long Term - I want to be a analyst and media persona doing what I love to do professionally. By this time as well, I should be no less than a millionaire.
- 6. Skills Analysis Technical Skills Adobe Editing (Adept) Great at writing (Expert) Soft Skills Organization (Adept) Quick Thinker (Novice)
- 7. For everyone who played a part in supporting and helping me reach this point, I promise to make this journey worth the time.
- 8. Qualifications I possess great writing skills along with a personality that is perfect for introducing subjects to the masses. At Full Sail University I gained knowledge in skills with Adobe software. This has allowed me the ability to put together videos that I wouldnt have been able to before. I also feel that oral communication classes I gained in high school and college will allow me to be a great talent on camera.