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Exploring Your Personal Brand
- 1. PERSONAL BRAND EXPLORATION Phillip Gabriel Project & Portfolio I: Week 1 SEPTEMBER 1, 2021
- 2. I am 19 years old and 52. I am shorter than most my age, I dress in brighter colors, I always wear a bright red Phillies hat. In the past I have been self conscious about my appearance as a whole. But I have learned after living on my own once I began in Full Sail, I have learned that I need to be comfortable in my own skin because my future is now truly in my hands. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: Sports? News reporter Radio Talk Show Host Staff Writer BRAND ARCHETYPE - Since my top brand archetype is Maverick, that means you dont do things in the traditional way in which they are normally done. Going against the grain so that make will make me unique in the eyes of others. Broadcaster for Sports Picture Relevant to Your Industry Goes Here
- 4. TARGET AUDIENCE Recruiting & Hiring Managers Outreach Plan: Once looking over detail about a specific role/ job opening, Ill write a short paragraph about how & why I would be a good fit for the job. I will send an email with my resume, an example of one of my top pieces of work at the time, along with my website. If I have a number to reach the contact at, I would most likely give them a call to follow up. PROFILE PICTURE at PHILADELPHIA PHILLIES Recruiting & Hiring Managers Outreach Plan: Once looking over detail about a specific role/ job opening, Ill write a short paragraph about how & why I would be a good fit for the job. I will send an email with my resume, an example of one of my top pieces of work at the time, along with my website. If I have a number to reach the contact at, I would most likely give them a call to follow up within two weeks of first contact. at NBC Sports Bay Area DINA LALIC Outreach Plan: Once looking over detail about a specific role/ job opening, Ill write a short paragraph about how & why I would be a good fit for the job. I would try to call and email my resume, an example of one of my top pieces of work at the time, along with my website. I would follow up this time with an email just over a week after first contact. Recruiting Operations Manager at WWE
- 5. GOALS Short Term: (Immediately After Graduation, 2022) Get hired at a local news station and/or similar entry level job in the sportscasting/news industry. Using this job title/role I plan to begin to increase my LinkedIn profile connections by 7% by the end of 2022. Mid Term: (2024 or 25 after Ive been at the workplace for at least a year and a half) Using my job/role to expand my social media following, more specifically Twitter and Instagram. I will grow my personal brand by consistently publishing social media content and use the connections and reach that come with my job to increase my following on all social accounts by 15%-20%. Long Term: (2030) Expand my LinkedIn connection and grow reputation Get 5 testimonials from highly well-respected people in my industry.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Storytelling SOFT HARD Novice / Adept / Expert Video Editing Novice / Adept / Expert Problem- solving skills Novice / Adept / Expert Attention to details Novice / Adept / Expert Script Writing SOFT HARD Novice / Adept / Expert Time Management Novice / Adept / Expert Active Listening Novice / Adept / Expert Critical Thinking Novice / Adept / Expert
- 7. I help sports broadcast viewers feel closer to their favorite team by energic play-by-play commentary. PROMISE
- 8. CREDENTIALS Work Experience: Commentary for WTHS Boys & Girls Basketball games WWE NXT 2021-present Camp Sequoia 2014-present Retail stores Education: Mental Health First Aid Certified , National Council for Mental Health Wellbeing CPI Certified, Crisis Prevention Institute Sportscasting, B.S., Full Sail University (2023) Volunteer Work: WWE NXT Tech Crew for WTHS Dance Concerts Photographer for Yearbook Picture Relevant to Your Industry Goes Here
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.