F24 Internet and New Media

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FRANCE24.com ranks third among international news TV websites and first on key markets such as France, Germany, and Italy according to Nielsen data. It stands among the leading news brands in the world with nearly 38,000 unique visitors. The website is the most international with 83% of its audience from outside of France. The reasons for its success include its multimedia, multilingual format across TV and websites and its use of video, interactivity and user participation.

Internet & New Media
Stanislas LERIDON
March 13, 2008

STRATEGIC MULTIMEDIA GUIDELINES

- A unique « media model »

- 360° content distribution

- Community & engagement

Apple TV PC

Mobile

Interactive
Podcast
TV

FRANCE24.com ranks 3rd among international news TV websites

JAN
Websites
2008

37 947

14 695

3 878

726

349

197

91

(000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008

FRANCE24.com ranks first on key markets

France Germany Spain USA Italy UK

January 2008 646 707 230 1 269 455 571
RANK in
International
I i l 1st
1 t 1st
1 t 2nd
2 d 3nd
3 d 1st
1 t 3rd
3d
News category

156 n/s 153 35 598 240 988

195 n/s 294 5 660 131 7 999

(000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.

FRANCE24.com already stands among the leading websites
and the world’s biggest news brands
gg

CNN
37 947

NYT mes. com
i

22 597
BBC News *

14 695
washi gt on post . com
n

10 336
T mes On n e
i i
l

5 937
Fr an ce 2 4

3 878
I n t er n at on al Her al T r bun e
i d i

2 178
Econ omi t . com
s

829
Al Jazeer a

349 World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia,
Germany, Japan, Italy, Switzerland

FRANCE24.com is the MOST INTERNATIONAL website
as for its total audience

Audience reach
out of national markets 83% 46% 19% 18% 9% 6% 4%

Audience reach
in the country of origin 17% 54% 81% 82% 91% 94% 96%

(000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008

A MULTIMEDIA AND MULTILINGUAL PLATFORM

3 TV CHANNELS

3 WEBSITES

FRENCH ENGLISH ARABIC

WHY IS THE WEBSITE SO SUCCESSFUL?

-FRANCE24.com offers free 24/7 news in three
languages and in an easy-to-read design

- FRANCE24.com relies on video, interactivity
and the participation of Internet users
p p

- A unique newsroom produces the contents that
are given maximum exposure on the Internet with
search engines optimisation

- FRANCE24 com also proposes special reports,
FRANCE24.com reports
online tools and services

OUR YOUTUBE SPACE

- Th
Three dedicated news channels i F
d di t d h l in French, E li h and A bi
h English d Arabic

- Selected starring videos uploaded everyday

- Customized welcoming message, playlists and subscription options

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F24 Internet and New Media

1. Internet & New Media Stanislas LERIDON March 13, 2008

2. STRATEGIC MULTIMEDIA GUIDELINES - A unique « media model » - 360° content distribution - Community & engagement Apple TV PC Mobile Interactive Podcast TV

3. OUR PERFORMANCES

4. FRANCE24.com ranks 3rd among international news TV websites JAN Websites 2008 37 947 14 695 3 878 726 349 197 91 (000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008

5. FRANCE24.com ranks first on key markets France Germany Spain USA Italy UK January 2008 646 707 230 1 269 455 571 RANK in International I i l 1st 1 t 1st 1 t 2nd 2 d 3nd 3 d 1st 1 t 3rd 3d News category 156 n/s 153 35 598 240 988 195 n/s 294 5 660 131 7 999 (000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.

6. FRANCE24.com already stands among the leading websites and the world’s biggest news brands gg CNN 37 947 NYT mes. com i 22 597 BBC News * 14 695 washi gt on post . com n 10 336 T mes On n e i i l 5 937 Fr an ce 2 4 3 878 I n t er n at on al Her al T r bun e i d i 2 178 Econ omi t . com s 829 Al Jazeer a 349 World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia, Germany, Japan, Italy, Switzerland

7. FRANCE24.com is the MOST INTERNATIONAL website as for its total audience Audience reach out of national markets 83% 46% 19% 18% 9% 6% 4% Audience reach in the country of origin 17% 54% 81% 82% 91% 94% 96% (000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008

8. THE REASONS BEHIND THE SUCCESS

9. A MULTIMEDIA AND MULTILINGUAL PLATFORM 3 TV CHANNELS 3 WEBSITES FRENCH ENGLISH ARABIC

10. WHY IS THE WEBSITE SO SUCCESSFUL? -FRANCE24.com offers free 24/7 news in three languages and in an easy-to-read design - FRANCE24.com relies on video, interactivity and the participation of Internet users p p - A unique newsroom produces the contents that are given maximum exposure on the Internet with search engines optimisation - FRANCE24 com also proposes special reports, FRANCE24.com reports online tools and services

11. OUR YOUTUBE SPACE - Th Three dedicated news channels i F d di t d h l in French, E li h and A bi h English d Arabic - Selected starring videos uploaded everyday - Customized welcoming message, playlists and subscription options

12. OUR OBJECTIVES ARE - To increase brand awareness and visibility on the Internet - T dispense our videos t a l To di id to larger community and i t th bl it d into the blogosphere h - To use Web users/viewers’ feedbacks to drive traffic back to our site - To get syndicated contents monetized - To create buzz and build a modern image for France24 com France24.com

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