Remarketing 2.0 - let az AdWords-旦n t炭l (AdRoll, Perfect Audience)Tam叩s Geiger
油
Amikor m叩r kimaxoltunk mindent az AdWords 辿s Facebook remarketing kamp叩nyunkban, van m辿g egy ter端let, amit 辿rdemes lehet bevetni 辿s kipuhatolni: az AdRoll 辿s Perfect Audience rendszerekkel kiterjeszthetj端k remarketing el辿r辿s端nket RTB ir叩nyba, megjelenve 鱈gy p辿ld叩ul a magyar Hoppex ad network pr辿mium fel端letein is.
Mennyien is vannak ma az Instragramon? Milyen hirdet辿si lehets辿gek 辿rhetek el rajta? Milyen eredm辿nyeket v叩rhatunk? A prezent叩ci坦ban bemutatom a lehets辿geket 辿s p叩r n叩lunk bev叩lt praktik叩t, javaslatot adok a hogyanra 辿s hogy milyen mutat坦kra is 辿rdemes figyelni a kamp叩ny 辿rt辿kel辿s sor叩n.
Egy 端zenet mindenkinek sajnos, m辿g mindig ez az az eszk旦z, amihez sok c辿g ragaszkodik, r辿szben az辿rt mert nincs inform叩ci坦juk, amivel az adatb叩zisaikat lehetne szegment叩lni, m叩sr辿szt az辿rt, mert nincs id 辿s know-how hat辿konyabb megold叩sra. Pedig mindenki tudja, hogy a szegment叩ci坦 aranyat 辿r 辿s, hogy a szem辿lyre szabott 端zenet mindig magasabb konverzi坦kat fog eredm辿nyezni.
Digit叩lis kommunik叩ci坦 tervez辿se, m辿r辿se, 辿rt辿kel辿se - K端rt Networks, 2014.jan.Janos Arany
油
How to plan, measure and evaluate digital communication, including media channel comparison and marketing mix composition.
Digit叩lis kommunik叩ci坦 tervez辿se, m辿r辿se, 辿rt辿kel辿se, az egyes csatorn叩k 旦sszehasonl鱈t叩s叩val (m辿rsz叩mok 辿s azok val坦di jelent辿se) 辿s a megfelel eszk旦z旦k kiv叩laszt叩s叩val.
El documento describe los cinco sentidos humanos: la vista, el tacto, el olfato, el o鱈do y el gusto. Explica brevemente las funciones de cada sentido y c坦mo nos permiten percibir diferentes aspectos de nuestro entorno como colores, texturas, sonidos, olores y sabores.
This document summarizes the life of "Lexi", a bearded collie that was adopted by the author. [1] The author drove 3 hours to adopt Lexi, who was timid and had been surrendered. [2] Although the author wanted a guard dog, Lexi was afraid of everything. [3] They became forever friends, going on walks together despite Lexi's clumsiness, and having each other for support.
Chiaramonte el federalismo argentino en la primera mitad del siglo xixPabloMachado1974
Webinar: AngularJS and the WordPress REST APIWP Engine
油
The document is a technical webinar on using AngularJS with the WordPress REST API, covering the creation of custom admin interfaces and plugin development. It discusses key concepts like MVC architecture and bindings, as well as practical examples of building admin screens and utilizing HTTP for data manipulation. The webinar also includes additional resources for further learning and encourages audience participation through questions.
Michelle Ames discusses eight lesser-known features of WordPress that can enhance user experience during her WordCamp Toronto speech. Key features include screen options for customizing admin pages, the help function for guidance, post and page options for visibility and revisions, quick edit for fast changes, and the ability to favorite plugins for future use. These functions can significantly improve efficiency and usability for WordPress users.
View integrated marketing communications (imc) part 1naveenmike963
油
This document discusses integrated marketing communications (IMC) and the process of developing effective communication strategies. It covers:
1. The key aspects of IMC including coordinating all promotional activities across the marketing communications mix.
2. The steps to developing effective communication, which are identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback.
3. Additional details on setting promotional budgets, promotion mix strategies including push and pull approaches, and the product life cycle.
This document summarizes a webinar on optimizing WordPress projects and agencies. It discusses bidding iteratively, mastering upsells, and optimizing opportunities for profits. Specific tips included using free staging sites from WP Engine, consolidating hosting, leveraging frameworks, and automating maintenance upsells. The webinar encouraged asking questions and noted an upcoming SEO optimization webinar. Speakers provided their backgrounds and expertise in WordPress development.
The document by David Vogelpohl provides insights on optimizing WordPress for improved speed and conversions, offering tools and strategies to scale businesses and increase commissions. Key topics include selecting plugins, testing site usability, enhancing SEO with Yoast, and ensuring site security. It emphasizes the importance of efficient site management for maximizing opt-ins and user engagement.
The document outlines a webinar on SEO optimization for WordPress sites, focusing on techniques such as on-page SEO, structured data, image optimization, and monitoring for issues. It introduces experts Jon Henshaw and David Vogelpohl, who provide insights on essential plugins, coding tips, and SEO migration strategies. Key takeaways include the importance of page speed, utilizing semantic HTML, and methods for preserving SEO value during site changes.
El documento repite la frase "Darth Magnus Chilecomparte.cl" varias veces, sin otra informaci坦n o contexto. Parece tratar sobre un personaje llamado Darth Magnus y el sitio web Chilecomparte.cl.
Digit叩lis kommunik叩ci坦 tervez辿se, m辿r辿se, 辿rt辿kel辿se - K端rt Networks, 2014.jan.Janos Arany
油
How to plan, measure and evaluate digital communication, including media channel comparison and marketing mix composition.
Digit叩lis kommunik叩ci坦 tervez辿se, m辿r辿se, 辿rt辿kel辿se, az egyes csatorn叩k 旦sszehasonl鱈t叩s叩val (m辿rsz叩mok 辿s azok val坦di jelent辿se) 辿s a megfelel eszk旦z旦k kiv叩laszt叩s叩val.
El documento describe los cinco sentidos humanos: la vista, el tacto, el olfato, el o鱈do y el gusto. Explica brevemente las funciones de cada sentido y c坦mo nos permiten percibir diferentes aspectos de nuestro entorno como colores, texturas, sonidos, olores y sabores.
This document summarizes the life of "Lexi", a bearded collie that was adopted by the author. [1] The author drove 3 hours to adopt Lexi, who was timid and had been surrendered. [2] Although the author wanted a guard dog, Lexi was afraid of everything. [3] They became forever friends, going on walks together despite Lexi's clumsiness, and having each other for support.
Chiaramonte el federalismo argentino en la primera mitad del siglo xixPabloMachado1974
Webinar: AngularJS and the WordPress REST APIWP Engine
油
The document is a technical webinar on using AngularJS with the WordPress REST API, covering the creation of custom admin interfaces and plugin development. It discusses key concepts like MVC architecture and bindings, as well as practical examples of building admin screens and utilizing HTTP for data manipulation. The webinar also includes additional resources for further learning and encourages audience participation through questions.
Michelle Ames discusses eight lesser-known features of WordPress that can enhance user experience during her WordCamp Toronto speech. Key features include screen options for customizing admin pages, the help function for guidance, post and page options for visibility and revisions, quick edit for fast changes, and the ability to favorite plugins for future use. These functions can significantly improve efficiency and usability for WordPress users.
View integrated marketing communications (imc) part 1naveenmike963
油
This document discusses integrated marketing communications (IMC) and the process of developing effective communication strategies. It covers:
1. The key aspects of IMC including coordinating all promotional activities across the marketing communications mix.
2. The steps to developing effective communication, which are identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback.
3. Additional details on setting promotional budgets, promotion mix strategies including push and pull approaches, and the product life cycle.
This document summarizes a webinar on optimizing WordPress projects and agencies. It discusses bidding iteratively, mastering upsells, and optimizing opportunities for profits. Specific tips included using free staging sites from WP Engine, consolidating hosting, leveraging frameworks, and automating maintenance upsells. The webinar encouraged asking questions and noted an upcoming SEO optimization webinar. Speakers provided their backgrounds and expertise in WordPress development.
The document by David Vogelpohl provides insights on optimizing WordPress for improved speed and conversions, offering tools and strategies to scale businesses and increase commissions. Key topics include selecting plugins, testing site usability, enhancing SEO with Yoast, and ensuring site security. It emphasizes the importance of efficient site management for maximizing opt-ins and user engagement.
The document outlines a webinar on SEO optimization for WordPress sites, focusing on techniques such as on-page SEO, structured data, image optimization, and monitoring for issues. It introduces experts Jon Henshaw and David Vogelpohl, who provide insights on essential plugins, coding tips, and SEO migration strategies. Key takeaways include the importance of page speed, utilizing semantic HTML, and methods for preserving SEO value during site changes.
El documento repite la frase "Darth Magnus Chilecomparte.cl" varias veces, sin otra informaci坦n o contexto. Parece tratar sobre un personaje llamado Darth Magnus y el sitio web Chilecomparte.cl.
A 2008. tavaszi BrandFestival Digital konferenci叩n tartott keresmarketing & SEO elad叩som.
A t辿ma: a m叩rk叩k 辿s a SEO valamint SEM viszonya. Mennyire befoly叩solja egy-egy m叩rka ismerts辿g辿t 辿s elismerts辿g辿t a szponzor叩lt hirdet辿sek (SEM, Google AdWords), valamint az organikus tal叩latok (SEO, keres optimaliz叩l叩s)?
SEO, SEM, A keres optimaliz叩l叩s szakaszai: ONE STEP OPTIMIZATION - ONE SEO Pack - online v叩llalkoz叩s feljeszt辿s, Keres optimaliz叩l叩s
Weblapok optimaliz叩l叩sa kereskre
E-Bridges Emarketing Services e-bridges.eu
Regisztr叩lja kis vagy k旦zepes v叩llalkoz叩s叩t a Google c辿gem ingyenes szolg叩ltat叩s叩ba 辿s 辿rjen el t旦bb helyi 端gyfelet, v叩s叩rl坦t, 端zleti partnert k旦zvetlen k旦rnyezet辿ben
Keresoptimaliz叩l叩s a nagy 叩tver辿s vagy m辿gse - Marketing mini meetup - 2014...Istvan Maczko
油
Keresoptimaliz叩l叩s, Hogyan 辿s mivel m辿rj端k hitelesen, hogy sikeres e SEO c辿g.
Gyakori 叩tver辿sek a Keresoptimaliz叩l叩sban 辿s hogyan v辿dj端k ki ezeket.
A SEO munka l辿p辿sei.
Mi legyen a szerzd辿sben.
Evolution 2014 konferencia elad叩s. Loganis - Information instead of data.
A digit叩lis marketing siker辿nek titka a m辿rhets辿g 辿s a kontroll, ennek alapja viszont a megfelel adatok rendelkez辿sre 叩ll叩sa 辿s hat辿kony elemz辿se. A legt旦bb marketing d旦nt辿shoz坦t ez a feladat komoly kih鱈v叩s el辿 叩ll鱈tja. Egyr辿szrl gigantikus mennyis辿g撤 adat 叩ll rendelkez辿sre, a m辿r辿si lehets辿gek, rendszerek 辿s funkci坦k robban叩sszer撤en fejldnek, amelyekkel szinte lehetetlen l辿p辿st tartani, m叩sr辿szrl folyamatosan n rajtuk a nyom叩s, hogy ezekbl az adatokb坦l val坦s, haszn叩lhat坦 inform叩ci坦kat biztos鱈tsanak a menedzsment r辿sz辿re. Az elv叩r叩sok egyre fokoz坦dnak, a megfelel erforr叩sok - id, b端dzs辿, kompetencia - viszont a legt旦bb esetben igen korl叩tozottan 叩llnak rendelkez辿sre.
Ebbl kifoly坦lag a legt旦bb esetben megel辿gsz端nk a felsz鱈nes adat riportol叩ssal a val坦s elemz辿sek helyett, ez viszont hossz炭 t叩von nem fenntarthat坦 辿s nem is kifizetd. Hogyan lehet feloldani ezt az ellentmond叩st? Mik辿nt l叩thatjuk a val坦s inform叩ci坦kat a rengeteg adat m旦g旦tt m辿g komplex, multichannel kamp叩nyok eset辿ben is?
A megold叩st egy olyan riporting sziszt辿ma 辿s eszk旦z jelenti, ami egyr辿szt k辿pes az adatok k旦zti val坦s 旦sszef端gg辿sek felt叩r叩s叩ra, olyan m坦don, hogy az a CMO, CEO r辿sz辿re is befogadhat坦 legyen, m叩sr辿szt re叩lis erforr叩sokkal megval坦s鱈that坦 ak叩r 端gyf辿l, ak叩r 端gyn旦ks辿gi oldalr坦l, a megl辿v infrastrukt炭r叩ban. Amellyel k旦nnyen 旦sszehasonl鱈thatjuk a komplex, multichannel kamp叩nyok teljes鱈tm辿ny辿t, legyen sz坦 ak叩r AdWords, ak叩r Facebook kamp叩nyr坦l. Amely k辿pes olyan val坦s insightok megjelen鱈t辿s辿re, amelyek pillanatok alatt 辿rtelmezhetek a senior d旦nt辿shoz坦k sz叩m叩ra is, an辿lk端l, hogy sok 坦r叩nyi/napnyi konzult叩ci坦t sz叩nn叩nak a meg辿rt辿s端kre - hiszen eset端kben az id a legsz撤kebb erforr叩s.
2013.10.02 a Lurdy h叩zban elhangzott elad叩som prezent叩ci坦ja, melyben bemutatom a legfontosabb Google eszk旦z旦ket, melyeket 辿rdemes haszn叩lnia minden weblap tulajdonosnak.
Az Adwords display h叩l坦zat (kor叩bban tartalmi h叩l坦zat) bemutat叩sa a Sikeres Google Adwords Hirdet辿sek Titkai c鱈m撤 multim辿di叩s tananyagcsomagban (mintafejezet).
2. Gyakran mer端l fel a k辿rd辿s, hogy
melyik aj叩nljuk.
A legegyszer撤bb, ha 旦sszehasonl鱈tjuk
ezt a k辿t eszk旦zt.
3. Csatorna Facebook Ads Google
AdWords
Kulcssz坦 alap炭 c辿lz叩s nem igen
Like-ok nem Igen
Demogr叩fiai
szegment叩l叩s
igen minim叩lisan
Pszichogr叩fiai
szegment叩l叩s
igen nem
Geo target叩l叩s igen igen
Bels c辿l URL igen nem
K端ls c辿l URL Igen Igen
V叩s叩rl叩si sz叩nd辿k gyenge ers
rt辿kes鱈t辿si folyamat hossz炭 r旦vid
5. Facebook Ads
A Facebook rendszer辿vel m叩rka ismerts辿get 辿s
ig辿nyt gener叩lunk. Ez a v叩s叩rl叩si eltti
t叩j辿koz坦d叩st, bizalom辿p鱈t辿st seg鱈ti. Elnye, hogy
alacsonyabb, 叩tlagosan fele akkora CPC 辿rthet
el, mint az AdWords-ben.
m ezen k鱈v端l a Facebook k旦z旦ss辿g辿p鱈t辿sre,
rajong坦k sz叩m叩nak n旦vel辿s辿re is kiv叩l坦. H叩tr叩nya
a gyeng辿bb mins辿g撤 forgalom, nagyobb bounce
rate-re 辿s a kevesebb konverzi坦ra lehet itt
sz叩m鱈tani.
6. Google AdWords
Ez a rendszer alapveten m叩s m撤k旦d辿s撤, itt nincs
辿rdekld辿s gener叩l叩s. Ezzel szemben itt
kihaszn叩ljuk a l辿tez keres辿si 辿rdekld辿st, 鱈gy ez
a legalkalmasabb k旦zvetlen 辿rt辿kes鱈t辿sre.
B叩r magasabb a CPC, viszont az 鱈gy megszerzett
l叩togat坦k k旦nnyebben lesznek v叩s叩rl坦k.
ltal叩noss叩gban mindig 辿rdemes haszn叩lni,
abszol炭t nem ismert, 炭j term辿k eset辿n lehet
neh辿zkes a megfelel target叩l叩s, de ez sem
lehetetlen.