Femme Den: Where Do We Go From Here?
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The document discusses the evolution of design from a predominantly male perspective and highlights the importance of designing products that cater to the needs of women and other underrepresented groups. It features case studies from Femme Den that emphasize empathetic design, showcasing various demographic factors that influence product development. Additionally, it promotes a speaker series aimed at inspiring thought and dialogue around contemporary art and design's future.
![[pill sorter] Smart Design case study: Designing for ability Realization: need an emotional/mental solution that makes them feel confident and in control (that happens to be ergonomic)](https://image.slidesharecdn.com/femmedenslidecast-110131112429-phpapp01/85/Femme-Den-Where-Do-We-Go-From-Here-47-320.jpg)
Femme Den: Where Do We Go From Here?
- 1. contemporaryartscenter . org where the curious come to play
- 2. Femme Den: Where Do We Go From Here? January 24, 2011
- 3. Femme Den Co-founder, Erica Eden Senior Design Strategist, Nate Giraitis
- 4. “ Design is about people, not things”
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- 15. 60 years later…
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- 19. Today 1940s 1950s 1960s and 1970s Early 1900s Women have evolved, products have not kept up 1980s and 1990s
- 20. Industrial Design originated from a male point of view % 15
- 21. Women are the world’s largest opportunity Source: Harvard Business Review – September 2009 Women spend $20 T annually China $5 T India $1 T
- 22. of women said they thought CE manufacturers had them in mind when developing products. - Consumer Electronics Association (CEA) 2004 % 1
- 23. Save good women from bad design
- 24. Femme Den case study: Endura Scrubs
- 25. Femme Den case study: Nike Imara watch
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- 28. What’s Next?
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- 30. The market wasn’t under-served… It was presumed-to-be-served .
- 31. It’s about designing for people who aren’t you
- 32. We are wired to be empathetic
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- 35. Who else is presumed-to-be-served? Height, English as a second language, Low income, Education, Religion, Dexterity, Cross culture, Sub-culture, Generation gaps, Overweight, Strength, Tween, Ability, Elderly, Wellness, Illness, Nationality, Region, Personality,
- 36. LG designs for culture & religion
- 37. LG designs for culture & religion
- 38. Smart Design case study: Designing for mass market
- 39. Smart Design case study: Designing for mass market
- 40. Smart Design case study: Designing for mass market
- 41. Smart Design case study: Designing for sub-culture
- 42. Smart Design case study: Designing for sub-culture
- 43. Smart Design case study: Designing for sub-culture
- 44. Smart Design case study: Designing for sub-culture
- 45. Smart Design case study: Designing for ability
- 46. Smart Design case study: Designing for ability
- 47. [pill sorter] Smart Design case study: Designing for ability Realization: need an emotional/mental solution that makes them feel confident and in control (that happens to be ergonomic)
- 49. Put yourself in other people's shoes Consider a value system that isn’t your own Relate to someone you don’t understand
- 50. THANK YOU!
- 51. contemporaryartscenter . org Where Do We Go From Here? This speaker series invites global game-changers to answer one question: Where do we go from here? There are no other rules. Each one is different, each one gets you thinking. This is what contemporary art can do. This is where the curious come out to play. Dhani Jones Nov 19, 2010 Andrew Maynard Dec 11, 2010 Femme Den Jan 24, 2011 Michael Edson Mar 7, 2011 Paul Polak TBD