The consulting company proposes a three-part strategy to determine information requirements for a new system for MCMDU:
1. Analyze artifacts like past documents and procedures to understand past issues and organizational needs.
2. Observe current operations and employee tasks to examine processes and inefficiencies.
3. Conduct interviews with inventory, sales, and retailer staff to understand perspectives and information needs.
This approach combines document review, observation, and stakeholder input to comprehensively define requirements.
Analytics can help organizations better understand and manage their workforce. It is an ongoing process that provides insights into how various factors interact and affect outcomes like employee performance, satisfaction, and retention. While organizations can start with simple ad hoc reports, more sophisticated uses of analytics involve testing hypotheses, predictive modeling, and understanding how different parts of the organization influence overall performance. Both deductive and inductive techniques are used, with deductive starting with a hypothesis and inductive deriving theories from large data sets. Analytics provides a more comprehensive view than typical HR metrics by showing dynamic relationships between variables over time.
Barga, roger. predictive analytics with microsoft azure machine learningmaldonadojorge
油
This document provides an overview of a book on data science and Microsoft Azure Machine Learning. It contains front matter materials such as information about the authors, acknowledgments, and an introduction.
The introduction previews that the book will provide an overview of data science and an in-depth view of Microsoft Azure Machine Learning. It will also provide practical guidance for solving real-world business problems such as customer modeling, churn analysis, and product recommendation. The book is aimed at budding data scientists, business analysts, and developers and will teach the reader about data science processes and Microsoft Azure Machine Learning.
This document provides information about the CRIWG 2010 conference, including:
- It will take place in Maastricht, Netherlands from September 13-15, 2010.
- The venue will be Castle Vaeshartelt and activities include a river cruise dinner and wine tasting.
- There will be 47 submissions presented over the 3 day period covering collaboration and decision support topics.
- Keynote speakers include a founder of the Information Systems field and GSS pioneers who will present on a new generation of GSS technologies.
The document provides a biography and literary analysis of Japanese author Taeko Kono and her short story "Toddler Hunting" published in 1961. It summarizes that Kono was born in 1926 in Japan and explored themes of sexuality, identity, and the struggle of women in a patriarchal society through characters that reject traditional gender roles. Specifically, "Toddler Hunting" features a character named Hayashi Akiko who engages in sadomasochistic acts and has an obsession with young boys while rejecting traditional femininity.
Basic concepts of React, Flux, Redux and the most important ES2015 (ES6) features.
Presentation on Github pages: http://lingvokot.github.io/React-Redux-ES6-presentation/
This resume is for Ezeifedi Obinna, a procurement and project management professional with over 10 years of experience. He currently works as a Manager, Project/Engineering at Wilkriss Nigeria Limited, where he is responsible for project planning, cost control, and ensuring project objectives are met. Prior to his current role, he worked as a Project Engineer and Safety Engineer at Wilkriss Nigeria Limited, and as a Relationship Officer at Intercontinental Bank PLC. He holds a Bachelor's degree in Materials and Metallurgical Engineering and several professional certificates in project management, welding inspection, HSE, and software like Primavera and AutoCAD.
Am辿liorer l'efficacit辿 辿nerg辿tique en utilisant les tours de refroidissement ...atgagnon
油
Am辿liorer l'efficacit辿 辿nerg辿tique en utilisant les tours de refroidissement par 辿vaporation
Pivotal Digital Transformation Forum: Cloud and Devops - The RealityVMware Tanzu
油
The document discusses the challenges of implementing cloud-native applications and processes in real-world environments compared to the ideal cloud vision. It describes how real customers have varied requirements like security, isolation, and separated teams. It also outlines how real-world factors like people in different locations, dependencies on things outside systems, and the need for thorough testing add complexity. The document advocates for pragmatic approaches like flexibility, continual improvement, automation, and architecting for change to balance cloud visions with real-world constraints.
Celery is an asynchronous task queue that allows tasks to be handled outside of HTTP requests. For example, a web application could use Celery to poll an API every 10 minutes and store the results in a database without blocking the HTTP response. Celery distributes tasks by passing messages, allowing tasks to run across multiple worker processes. It uses brokers like Redis to manage queues and tasks. Developers define tasks as functions that are executed asynchronously by Celery workers.
Les avantages et les risques d'op辿rer une tour de refroidissement en d辿bit va...atgagnon
油
Les avantages et les risques d'op辿rer une tour de refroidissement
This document discusses reworking a monolithic architecture into a containerized Docker architecture. It begins by describing Docker and how it provides lightweight virtualization using containers. It then outlines the steps taken to rework an existing monolithic setup into a Docker container architecture by first creating data containers, then leaf service containers, and finally linked service containers. This provides benefits like improved configuration, isolation of services, and extensibility without downtime. The end result is 21 containers organized into sets for each environment (blessed, staging, external), following best practices of separating data from services. This allows the architecture to be treated as container-as-a-service (CaaS).
Lean Software Development: Values and PrinciplesBalaji Sathram
油
This document discusses Lean Software Development. It begins with a brief history of Lean, noting its origins in manufacturing and its application to software development starting in the 1990s. It then defines Lean according to the five pillars of Lean thinking: value, value stream, flow, pull, and perfection. The document outlines six Lean values related to accepting human factors and complexity while striving for better economic and social outcomes. It also lists seven Lean principles for software development, such as eliminating waste, building quality in, and respecting people. The document provides examples of Lean practices and concludes that Lean is a methodology for trimming non-value-added activities from the software development process while following any development methodology.
ONOS - setting, configuration, installation, and testsangyun han
油
ONOS single instance setting.
ONOS testing by mininet and pi stack switch(Open vSwitch)
Conectores, Cables y Puertos de un ordenador (Tabla Resumen)Dani Lara
油
Este documento lista y describe varios tipos de cables y conectores utilizados en computadoras y perif辿ricos. Incluye cables de alimentaci坦n, IDE, SATA, SCSI, SAS, USB, FireWire, audio, video, red y comunicaciones seriales y paralelas, as鱈 como conectores como ATX, Molex, SATA, SCSI, SAS, USB, FireWire, audio, video, teclado, rat坦n y puertos seriales y paralelos.
The document summarizes some of the key lessons that can be learned from the Mahabharata epic. It discusses how the Pandavas were able to defeat the Kauravas despite being outnumbered, through better preparation, alliances, leadership, teamwork, commitment, management, and empowering women in their decision-making. Some of their strategies included turning weaknesses into strengths, gaining powerful allies, sharing responsibilities through distributed leadership, prioritizing team interests over individual interests, and understanding ground realities.
The document discusses various types of meetings including ad hoc, board, kickoff, management, one-on-one, staff, team, and work meetings. It outlines factors to consider for effective meetings such as determining meeting purpose, creating agendas, distributing materials in advance, leading discussions, and following up after meetings. Additional topics covered include meeting frequency options, managing attendees' time, and arranging meeting rooms to facilitate participation. The overall document provides guidance for planning, organizing, and conducting productive meetings.
This takes a look at the architectural constructs that are used for building business intelligence systems and how they are used in business processes to improve marketing, better serve customers, and maximize organizational efficiency.
Presentation in Strategic Plannin and Management.pptxYRREHCPARCON
油
The document outlines the key steps in the data mining process for business analytics. It discusses 1) understanding the business objectives, 2) collecting and organizing relevant data, 3) preparing the data for analysis, 4) applying mathematical models to identify patterns in the data, 5) evaluating the models and results, and 6) deploying the results. Data mining provides businesses with insights into customer behavior and operations to help improve strategies, sales, and decision-making.
Running title TRENDS IN COMPUTER INFORMATION SYSTEMS1TRENDS I.docxanhlodge
油
Running title: TRENDS IN COMPUTER INFORMATION SYSTEMS 1
TRENDS IN COMPUTER INFORMATION SYSTEMS 4
Trends in Computer Information Systems, and the Rise to Business Intelligence
Shad Martin
School for Professional Studies
St. Louis University
ENG 2005 Dr. Rebecca Wood
November 23, 2016
Introduction
Our quest to increase our knowledge of Computer Information Systems has produced a number of benefits to humanity. The innovation humans have discovered in Computer Information Systems has led to new sub-areas of study for students and professionals to continue their progression to master all that Computer Information Systems has to offer. Amy Web of the Harvard Business Review reported 8 Tech Trends to Watch in 2016, She noted, In order to chart the best way forward, you must understand emerging trends: what they are, what they arent, and how they operate. Such trends are more than shiny objects; theyre manifestations of sustained changes within an industry sector, society, or human behavior. Trends are a way of seeing and interpreting our current reality, providing a useful framework to organize our thinking, especially when were hunting for the unknown. Fads pass. Trends help us forecast the future (Harvard Business Review, 2015). In short, Amys reference to understanding the emerging trends in Computer Information can provide a framework from which, students, professionals, and scientists to conscientiously create a path towards optimizing their efforts. Ensuring we have a fundamental approach to analyze data will enhance our understanding of this subject further.
In this paper I will expound on three of the top trends used to provide insight into the data produced from the advancements in Computer Information Systems. These trends or methods are taking place in my workplace within a financial institution, and in many other industries. It is important to note this paper does not provide an inclusive list of all methodologies that exist. Individuals can now leverage analytics to synthesize insights from data to identify emerging risk, manage operational risks, identify trends, improve compliance, and customer satisfaction. Data in and by itself is not always useful. Regardless of the data source, trained professional must understand the best approach to structure the data to make it more useful. In this paper, I will touch on three popular methodology trends occurring in Computer Information Systems. Students and professionals who work with large data would benefit from having a solid understanding of the fundamental principles of Business Intelligence as data scientific approach and when to use these methodologies.
The rise of Business Intelligence
Computer Information Systems allow many companies to gather and generate large amounts of data on their customers, business activities, potential merger targets, and risks found in their organization. These large sets of data have given rise to vari.
The Role of Business Research, The Nature of Business Research, Business Research Defined, Applied and Basic Business Research , The Scientific method, Managerial Value of business Research, Identifying Problems or Opportunities, Diagnosing and Assessing Problems or Opportunities, Selecting and Implementing a Course of Action, Evaluating the Course of Action, When Is Business Research Needed?, Time Constraints, Availability of Data, Nature of the Decision, Benefits versus Costs, Business Research in the Twenty-First Century, Communication Technologies, Global Business Research
1) The document summarizes interviews conducted with employees across various departments to understand their needs for managing and sharing business information. 2) Over 43 functional requirements were identified from the interviews, with the top needs including having a single source of updated information that is easy to access and customize. 3) Next steps included prioritizing the requirements to define the scope for a new technology project to better meet the identified needs.
Pivotal Digital Transformation Forum: Cloud and Devops - The RealityVMware Tanzu
油
The document discusses the challenges of implementing cloud-native applications and processes in real-world environments compared to the ideal cloud vision. It describes how real customers have varied requirements like security, isolation, and separated teams. It also outlines how real-world factors like people in different locations, dependencies on things outside systems, and the need for thorough testing add complexity. The document advocates for pragmatic approaches like flexibility, continual improvement, automation, and architecting for change to balance cloud visions with real-world constraints.
Celery is an asynchronous task queue that allows tasks to be handled outside of HTTP requests. For example, a web application could use Celery to poll an API every 10 minutes and store the results in a database without blocking the HTTP response. Celery distributes tasks by passing messages, allowing tasks to run across multiple worker processes. It uses brokers like Redis to manage queues and tasks. Developers define tasks as functions that are executed asynchronously by Celery workers.
Les avantages et les risques d'op辿rer une tour de refroidissement en d辿bit va...atgagnon
油
Les avantages et les risques d'op辿rer une tour de refroidissement
This document discusses reworking a monolithic architecture into a containerized Docker architecture. It begins by describing Docker and how it provides lightweight virtualization using containers. It then outlines the steps taken to rework an existing monolithic setup into a Docker container architecture by first creating data containers, then leaf service containers, and finally linked service containers. This provides benefits like improved configuration, isolation of services, and extensibility without downtime. The end result is 21 containers organized into sets for each environment (blessed, staging, external), following best practices of separating data from services. This allows the architecture to be treated as container-as-a-service (CaaS).
Lean Software Development: Values and PrinciplesBalaji Sathram
油
This document discusses Lean Software Development. It begins with a brief history of Lean, noting its origins in manufacturing and its application to software development starting in the 1990s. It then defines Lean according to the five pillars of Lean thinking: value, value stream, flow, pull, and perfection. The document outlines six Lean values related to accepting human factors and complexity while striving for better economic and social outcomes. It also lists seven Lean principles for software development, such as eliminating waste, building quality in, and respecting people. The document provides examples of Lean practices and concludes that Lean is a methodology for trimming non-value-added activities from the software development process while following any development methodology.
ONOS - setting, configuration, installation, and testsangyun han
油
ONOS single instance setting.
ONOS testing by mininet and pi stack switch(Open vSwitch)
Conectores, Cables y Puertos de un ordenador (Tabla Resumen)Dani Lara
油
Este documento lista y describe varios tipos de cables y conectores utilizados en computadoras y perif辿ricos. Incluye cables de alimentaci坦n, IDE, SATA, SCSI, SAS, USB, FireWire, audio, video, red y comunicaciones seriales y paralelas, as鱈 como conectores como ATX, Molex, SATA, SCSI, SAS, USB, FireWire, audio, video, teclado, rat坦n y puertos seriales y paralelos.
The document summarizes some of the key lessons that can be learned from the Mahabharata epic. It discusses how the Pandavas were able to defeat the Kauravas despite being outnumbered, through better preparation, alliances, leadership, teamwork, commitment, management, and empowering women in their decision-making. Some of their strategies included turning weaknesses into strengths, gaining powerful allies, sharing responsibilities through distributed leadership, prioritizing team interests over individual interests, and understanding ground realities.
The document discusses various types of meetings including ad hoc, board, kickoff, management, one-on-one, staff, team, and work meetings. It outlines factors to consider for effective meetings such as determining meeting purpose, creating agendas, distributing materials in advance, leading discussions, and following up after meetings. Additional topics covered include meeting frequency options, managing attendees' time, and arranging meeting rooms to facilitate participation. The overall document provides guidance for planning, organizing, and conducting productive meetings.
This takes a look at the architectural constructs that are used for building business intelligence systems and how they are used in business processes to improve marketing, better serve customers, and maximize organizational efficiency.
Presentation in Strategic Plannin and Management.pptxYRREHCPARCON
油
The document outlines the key steps in the data mining process for business analytics. It discusses 1) understanding the business objectives, 2) collecting and organizing relevant data, 3) preparing the data for analysis, 4) applying mathematical models to identify patterns in the data, 5) evaluating the models and results, and 6) deploying the results. Data mining provides businesses with insights into customer behavior and operations to help improve strategies, sales, and decision-making.
Running title TRENDS IN COMPUTER INFORMATION SYSTEMS1TRENDS I.docxanhlodge
油
Running title: TRENDS IN COMPUTER INFORMATION SYSTEMS 1
TRENDS IN COMPUTER INFORMATION SYSTEMS 4
Trends in Computer Information Systems, and the Rise to Business Intelligence
Shad Martin
School for Professional Studies
St. Louis University
ENG 2005 Dr. Rebecca Wood
November 23, 2016
Introduction
Our quest to increase our knowledge of Computer Information Systems has produced a number of benefits to humanity. The innovation humans have discovered in Computer Information Systems has led to new sub-areas of study for students and professionals to continue their progression to master all that Computer Information Systems has to offer. Amy Web of the Harvard Business Review reported 8 Tech Trends to Watch in 2016, She noted, In order to chart the best way forward, you must understand emerging trends: what they are, what they arent, and how they operate. Such trends are more than shiny objects; theyre manifestations of sustained changes within an industry sector, society, or human behavior. Trends are a way of seeing and interpreting our current reality, providing a useful framework to organize our thinking, especially when were hunting for the unknown. Fads pass. Trends help us forecast the future (Harvard Business Review, 2015). In short, Amys reference to understanding the emerging trends in Computer Information can provide a framework from which, students, professionals, and scientists to conscientiously create a path towards optimizing their efforts. Ensuring we have a fundamental approach to analyze data will enhance our understanding of this subject further.
In this paper I will expound on three of the top trends used to provide insight into the data produced from the advancements in Computer Information Systems. These trends or methods are taking place in my workplace within a financial institution, and in many other industries. It is important to note this paper does not provide an inclusive list of all methodologies that exist. Individuals can now leverage analytics to synthesize insights from data to identify emerging risk, manage operational risks, identify trends, improve compliance, and customer satisfaction. Data in and by itself is not always useful. Regardless of the data source, trained professional must understand the best approach to structure the data to make it more useful. In this paper, I will touch on three popular methodology trends occurring in Computer Information Systems. Students and professionals who work with large data would benefit from having a solid understanding of the fundamental principles of Business Intelligence as data scientific approach and when to use these methodologies.
The rise of Business Intelligence
Computer Information Systems allow many companies to gather and generate large amounts of data on their customers, business activities, potential merger targets, and risks found in their organization. These large sets of data have given rise to vari.
The Role of Business Research, The Nature of Business Research, Business Research Defined, Applied and Basic Business Research , The Scientific method, Managerial Value of business Research, Identifying Problems or Opportunities, Diagnosing and Assessing Problems or Opportunities, Selecting and Implementing a Course of Action, Evaluating the Course of Action, When Is Business Research Needed?, Time Constraints, Availability of Data, Nature of the Decision, Benefits versus Costs, Business Research in the Twenty-First Century, Communication Technologies, Global Business Research
1) The document summarizes interviews conducted with employees across various departments to understand their needs for managing and sharing business information. 2) Over 43 functional requirements were identified from the interviews, with the top needs including having a single source of updated information that is easy to access and customize. 3) Next steps included prioritizing the requirements to define the scope for a new technology project to better meet the identified needs.
HR information system project Comment feedback concerning the .docxadampcarr67227
油
HR information system project
Comment feedback concerning the content and grammar can be found in the bullet points on the paper. Details concerning all APA format items can be found on the spreadsheet. Great job with identifying the affected stakeholders. Nicely done with the list of information gathering techniques such as interviews, observations, questionnaires, and additional research. For the feasibility study, this would have been better to discuss how you would measure the possible success of the project. Just stating it will be a quantifiable profit does not indicate how much money is involve or how long it will take to realize those profits. Normally a study such as this is not done by the business users. Sometimes a systems analyst will perform these studies. Using examples of how other companies have saved money or how long it took to implement a similar solution can show value in moving forward. Good on the gathering information and documenting section; however, that is not a guarantee that all of the requirements have been identified. One way that can help is to have the development team create prototypes to show the business. These preliminary examples can help to uncover any missing functionality that might need to be included in the final product. Overall you did very well on this first assignment. HR Information System Project
SHARON EDLUND
February 23, 2015
Introduction
Riordan Manufacturing HRIS framework was secured in 1992. Their HR framework was intended to track workers' data. For example, their individual data, pay rate, individual absolution for tax purposes, contract date and vacation hours and so forth. While then again Riordan lawful framework and activities are taken care of by Litteral & Finkel. Litteral & Finkel gives lawful administrations like tax law, land transactions, employee law, migration matters, and work law and custom regulations. In this paper we will examine the HR framework reconciliation with tools to make a single coordinated application. The organization ought to have more particular data systems technology (Thite.et.al, 2008). This paper will recognize and portray existing and required business frameworks and subsystems. Comment by Owner: Great! Comment by Owner: It is unclear what to have more particular data systems technology means.
Riordan Manufacturing is a worldwide plastic producer utilizing 550 individuals with the yearly profit of $46 million. The organization is completely claimed by Riordan Industries, a Fortune 500 organizations. The major stakeholders in the company include; the company president and its CEO the chief operating officer, the vice president of research and development, the sales and marketing vice president, the human resources director, the chief financial officer, the company employees, customers and managers will enable provide information for the HR information systems. Comment by Owner: Good on the stakeholders.
Information gathering tec.
This document discusses conducting needs assessments for interactive learning systems. It provides objectives for understanding needs assessment methods, key issues addressed, and effective presentation of results. Needs assessments identify important goals and target audiences for a proposed product. Traditional needs assessment approaches are outlined, including determining purposes and identifying sources to understand what is happening versus what should be happening. Effective needs assessments for interactive learning systems focus on key questions and use rapid prototyping to refine product requirements based on user testing.
This document discusses the analysis phase of a system development project. It covers determining system requirements through requirement elicitation techniques like interviews, questionnaires, documentation analysis and observation. It also discusses modeling system requirements through process modeling using data flow diagrams, logic modeling using structured English and decision trees, and data modeling using entity relationship diagrams. The analysis phase aims to understand user needs and develop a concept for the new system by investigating the current system, identifying improvement opportunities, and specifying requirements in detail.
This document provides an overview of data analytics including:
- The basics of data analytics including analytics definitions and the need for data analytics due to increasing data volumes.
- Descriptions of different types of analytics including descriptive, diagnostic, predictive, and prescriptive analytics and their purposes.
- An overview of the data analytics lifecycle including phases such as data preparation, model planning, model building, and communication of results.
Sit717 enterprise business intelligence 2019 t2 copy1NellutlaKishore
油
This document discusses data mining techniques and business intelligence. It begins with an introduction to different data mining techniques like clustering, statistical analysis, visualization, classification, neural networks, rules, and decision trees. It then provides more detail on statistical techniques, explaining that they help analyze large datasets. The document evaluates how big data and business intelligence are related, concluding that while they are different concepts, they need to work together to effectively analyze data and make smart business decisions. Big data provides the large datasets, while business intelligence extracts useful information from those datasets.
This document provides guidance on developing and conducting surveys. It discusses when to use surveys and outlines key steps in the survey process, including determining the purpose and intended users, developing survey items and response formats, reviewing items, pilot testing, administration, analysis and communication of results. The goal is to help users obtain useful information through systematic and well-designed surveys. Professional assistance is recommended, as surveys require expertise in areas like sampling and statistical analysis.
How does big data disrupt marketing : the modification of a marketers job Nicolas Suchaud
油
Companies have just started to understand the new approach of Big Data and its application on strategies. New competitors have grown on the market and they keep on offering new tools and solutions. Work of marketers has switched to a lot of intents and a lot of expectations for business growth. This thesis compiles the different fundamental approaches of the digital marketing strategies as well as the marketing analytics. It will review the data driven marketing changes which have been accelerated by the Big Data trends.
The methodology and results conducted in this study will provide us with instructions on the influencing factors and the determinism on the marketer job.
Vision Mission People Process Systems_Introduction onlyFred Beck MBA, CPA
油
This document provides a framework for completing a visioning process through four segments: defining values, vision, and mission; assessing the current state; reviewing corporate architecture; and creating documents to bridge the current and future states. While the full process provides the most value, segments can also be completed independently or in shorter timeframes. The exercises have no right or wrong answers and are meant to create a complete view of the organization by considering how people, processes, and technology interact. A complete assessment reviews all tangible and intangible issues to understand these relationships and begin creating a high-performance organization through an empowering environment and supportive relationships.
There are several types of research discussed in the document. Applied research aims to solve specific organizational problems, while basic research seeks to understand problems and potential solutions. Descriptive research describes characteristics of variables, and exploratory research investigates problems where little is known. Industry research involves collecting data on a specific industry to understand trends. Quantitative research measures things precisely to test theories, while qualitative research provides an in-depth understanding through various sources like interviews. There are also different sampling methods, variables in research, steps to data mining, levels of information sources, and rating scales used in organizational research.
Managing knowledge, communication and informationRichard Docc
油
Managing Knowledge, Communication and Information Report discuss business management and method to perform better and grab more knowledge in specific target in organization.
Good communication starts from within - workshop giving an introduction to ch...Ann Pilkington
油
This session was an introduction to managing communication on change projects. It was delivered on the second day of Apeiron Communication's conference "Good communication starts from within"
Increasing project success rates using project behavioral coachingWGroup
油
This strategy brief discusses the use of project behavioral coaching, which is a technique based on the science of human behavior that can be used with any methodology to drive up success. Covers the high level steps used in performing the project behavioral coaching (PBC) technique as a guide for project professionals that desire an introduction to learning the basics.
Business research methods are systematic activities undertaken to increase knowledge. Research is needed to make informed business decisions and solve problems. Good research is guided by a clear question or problem, has a specific plan, interprets data to resolve the issue, and is cyclical in nature. Decision support systems and business intelligence systems help managers make decisions by providing access to large data volumes and using analytical models to identify patterns and trends. These systems support a variety of decision processes without making the final decision.
236 chapter 6 information systems for marketing decisions.docxeugeniadean34240
油
236 chapter 6 information systems for marketing decisions
the marketing research process 235
THE MARKETING RESEARCH PROCESS
224 chapter 6 information systems for marketing decisions
the marketing research process 225
226 chapter 6 information systems for marketing decisions
Marketing research process
A process used to collect data about marketing programs, external environments, and consumer markets In an attempt to improve the quality of marketing.
The marketing research process is undertaken to answer a wide variety of questions, which might include: "Where do our guests come from? How frequently do people dine out in this area? In what types of restaurants do they most frequently dine? If the seating capacity of a restaurant is expanded by 20 percent, what impact will this have on sales and profits? If the city builds a new convention center, how many additional room nights is that likely to bring to the city?"
Conducting market research is not an inexpensive proposition, and when research is undertaken, care must be taken to ensure that proper methods are used. This is true whether the hospitality organization conducts its own market research or relies on external consultants. Market research data are only as good as the methodology used. If poor methodology is used, the results are not likely to describe the situation accurately, and marketing decisions based on this information are not likely to be very appropriate. Figure 6.3 contains the five steps involved in the marketing research process.
(
Define the problem
) (
Analyzt
the data
<
r
Prepare the final report
Collect the data
)figure 6.3 The marketing research process.
224 chapter 6 information systems for marketing decisions
the marketing research process 225
226 chapter 6 information systems for marketing decisions
Step 1: Define the Problem
Before initiating any marketing research effort, a firm must decide whether marketing research is necessary. In general, marketing research should be undertaken if it clarifies a problem that could impact your business, if it helps in selecting between alternatives for achieving marketing objectives, if it assists in gaining a competitive advantage, or if it provides useful information on your markets.1 Marketing research may not be needed if the information is already available, there is insufficient time for marketing research, resources are not available, or costs of conducting the research outweigh the potential benefits of having the information.
If the decision is made to proceed with the marketing research, the research problem should be clearly defined. What does the research effort propose to do? What types of questions need to be asked? What solutions are sought? A strong tendency among all researchers, especially novice researchers, is to rush into data collection without giving adequate thought to defining the problem. This tendency should be vigorously avoided. A small amount of time sp.
The document discusses using business intelligence (BI) for competitive advantage. It describes BI as processed information of interest to management about the present and future business environment. The business intelligence process (BIP) consists of collecting data, setting objectives, defining functions and resources, and directing data collection. The BIP is a cyclical process that allows companies to track competitors, analyze markets, develop new products, and monitor trends to gain a competitive advantage.
1. Runninghead:INFORMATION REQUIREDDETERMINATION STRATEGY 1
Mid-Century Modern D辿cor Unlimited
Information Required Determination Strategy
Date: November 19th, 2013
James (Andy) Bohl, Brooke Johnson, Molly Loden, and Yang Wang
2. INFORMATION REQUIRED DETERMINATION STRATEGY 2
Mid-Century Modern D辿cor Unlimited
Information Required Determination Strategy
Introduction
Our consulting company has been contracted by Mid-Century Modern D辿cor Unlimited
(MCMDU) to support the analysis, design, and implementation for an information support
system for the company. We believe that a three part strategy that combines artifact analysis,
observation, and interviewing, is the best approach to establishing the optimal information
requirement determination of a new system for MCMDU. This is based on information provided
to us by the companys owner, Diane Draper. We will use analysis of artifacts to look at past
procedures and analyze how things have gone in the past. We will then use observation to
examine how the company is currently run and how employees within the company perform
current tasks and procedures. Lastly, we will use the interview process to examine different
branches of the company to establish what employees, as well as retailers, think needs to be
corrected, expanded, or added when implementing a new system.
Analyzing Artifacts
We believe that part one of our three-part strategy should be analyzing MCMDUs
artifacts. Artifacts are recorded documents that pertain to or are used by companies or
organizations. As stated in Modern Systems Analysis and Design (Hoffer, George, &Valacich,
2014), organizational mission statements, business plans, organization charts, business policy
manuals, job descriptions, internal and external correspondence, and reports from prior
organizational studies can all provide valuable insight when trying to determine system
requirements (p.161).
3. INFORMATION REQUIRED DETERMINATION STRATEGY 3
Analysis of documentation can tell a manager a lot about the performance of the currently
implemented system, as well as what information should be considered in the new system. The
textbook, Modern Systems Analysis and Design, provides the following uses of analysis of
documentation:
Provides problems with an existing system
Provides organizational direction that can help guide newly created information systems
requirements
Provides value for the organizations or individuals that helped determine those priorities
for various capabilities desired by users
Provides opportunities to meet newly created goals for the system
Provides new rules for processing data and the principles by which the organization will
be expected to operate within the parameters of the newly created information system
(Hoffer, George, &Valacich, 2014, p.161).
While reviewing phase 1 of the business case of MCMDU, the document states that Ms.
Draper has identified the need for a new information system to handle the current inventory
management system more efficiently in order to deal with the overall maintenance of
information access for both support of ongoing company operations in decision-making
(Business Case on Mid-Century Modern D辿cor Unlimited, n.p.). It is important to note that
MCMDU has undergone radical changes in its sales channels. Those channels have changed
from a focus on selling to brick-and-mortar retailers and wholesalers to now focusing on
generating sales primarily from e-commerce retailers. Over 80% of its sales volume is now
generated by e-commerce.
4. INFORMATION REQUIRED DETERMINATION STRATEGY 4
We will analyze MCMDUs nine Microsoft excel workbooks that provide inventory
information, as well as the proprietary templates of the individual e-commerce retailers to gain
an understanding of what needs to be provided to e-commerce retailers by MCMDU in order to
have a more universally appealing template for all e-commerce retailers. The goal of this step
will be to determine what information is required to simplify the process of inventory
management and sales fulfillment for MCMDU. Our suggestion to analyze artifacts is not a one-
stop-shop solution for a decision strategy; rather the use of analysis will complement the use of
interviews and observations.
Observation
The second part of our three-part strategy is observation. By this, we mean directly
observing system users. Individuals are not always considered to be reliable informants, even
though they think they are reliable and what they are saying is the truth. People, in many
instances, do not seem to have an accurate and complete appreciation for what they do for a
living or how they do it. Infrequent events, past issues that have developed, and areas of
considerable passion are all areas that individuals seem to struggle with most. Since individuals
cannot be fully trusted in many instances to relay a reliable interpretation of their own actions,
analysts (or observers) are hired to listen to what people say and how they perform whatever it is
they do in order to determine how individuals operate in daily situations. A downfall for
observers though, is that if they are not careful they can cause people to change their normal
behavior thus, often making the information obtained biased (Zhu).
Observation can be defined as the process of recognizing and noticing people, objects
and occurrences to obtain information (Thakur, n.p.). This approach is used most appropriately
when an analyst needs to find out how documents are handled, process are performed, and
5. INFORMATION REQUIRED DETERMINATION STRATEGY 5
whether or not the specific steps that are supposed to be being followed are actually being
followed (Thakur). The method of observation also provides the analyst the opportunity to know
and understand the individual by understanding why they do what they do. At times, the
scenario is completely different once the individual has been understood rather than going off a
presumed judgment or prior information that could be biased (Thakur).
Based on the information provided in Phase 1 on MCMDU, we believe the observation
method would be extremely useful in determining and solving MCMDUs issues. First, we
would begin by traveling to some of the companys locations and observing how they are
currently performing their inventory management process. We would also observe some of the
employees as well as the business to determine what would be most efficient for the business.
We would also have to take into account that the implementation changes would have to allow
the project to still be finished by May 1, 2014 as the method of observation would. Ms. Diana
Draper (owner of MCMDU) complains that the system they are currently using is slow and
tedious and requests something much faster and less time-consuming (Business Case on Mid-
Century Modern De'cor Unlimited).
We would use observation since the company performs many different functions. The
company also associates with many different employees and outside sources, and, therefore, it is
important to know how the current processes take place so that they can be improved. We would
also want to determine what documentation is needed for the business to determine how to make
the documents and or process more useful and efficient for the business. Ms. Draper has so
many responsibilities that she may be missing something suspicious taking place within the
business. Observation would be useful in that it would allow an analyst to observe something
6. INFORMATION REQUIRED DETERMINATION STRATEGY 6
taking place that others may not recognize (Business Case on Mid-Century Modern De'cor
Unlimited).
Observation when managed and performed correctly can be very beneficial. It allows the
observer to see the body language and communication of the subject. It shows the daily
occurrences and actions performed on an unbiased basis for the most part. The subject is
involved at all times whether he or she realizes it. Observation (or interviews) can be performed
in public or in private depending on the need. The subject may or may not know that he or she is
being observed which can allow the subject to reveal some valuable information. The individual
observing also has the advantage over the subject in that the subject has to go and be placed into
any surrounding or scenario the individual observing wants. Therefore, the subject can be easily
manipulated, want to confess, or want to tell all he or she knows in those type scenarios. Thus,
observation is key in almost every scenario (Business Case on Mid-Century Modern De'cor
Unlimited).
The table below (TABLE 6-4) provides some information on observation:
Characteristic Observation
Information Richness High (many channels)
Time Required Can be extensive
Expense Can be high
Chance for : Follow-Up and Probing Good: probing and clarification questions can
be asked during or after observation
Confidentiality Observer is known to interviewer; observee
may change behavior when observed
Involvement of Subject Interviewees may or may not be involved and
committed depending on whether they know
if they are being observed
7. INFORMATION REQUIRED DETERMINATION STRATEGY 7
Potential Audience Limited numbers and limited time (snapshot)
of each
*Table obtained from source: (Hoffer, George, & Valacich, 2014, p.164)
Interviews
The third part of our three-part strategy is interviews. Along with observation and the analysis of
company artifacts, we believe that the use of interviews would also beneficial. According to the
textbook Modern Systems Analysis and Design (2014), interviewing is one of the primary ways
analysts gather information about an information systems project (Hoffer, George, &Valacich,
p.154). The book goes on to state that early in a project, an analyst may spend a large amount
of time interviewing people about their work, the information they use to do it, and the types of
information processing that might supplement their work (Hoffer, George, &Valacich, p.154).
Stakeholders are also interviewed to understand different aspects of the organization such as
policies expectations and direction of the organization.
The interview approach will be particularly important for the process of determining
system requirements for MCMDU. During interviews we will gather pertinent information,
presented by Modern Systems Analysis and Design (2014) as facts, opinions, and speculation
as well as observe body language, emotions, and other signs of what people want and how they
assess current systems (Hoffer, George, &Valacich, p.155). Interviews will provide us with
knowledge and understanding of the company that can only be gathered by talking to the
employees directly, which is important to truly understanding the needs of the company.
It is important that we approach the interview process appropriately. We must phrase
questions correctly, listen carefully, and seek diverse perspectives from those we interview.
With that being said it is important to have a thorough understanding of MCMDU. With the
8. INFORMATION REQUIRED DETERMINATION STRATEGY 8
appropriate technique, interviewing will be beneficial in gathering pertinent information.
Interviewing should be in depth and ask the right people the correct questions. When concerning
MCMDU, many different interviews should be conducted, including interviews with the
companys inventory management staff, the marketing/sales staff, and the manufacturing staff, as
well as the e-commerce retailers that MCMDU do business with. Interviewing these groups of
people will be necessary to gather sufficient information.
The Interview Process
The information that follows is the interview guidelines and questions that our team will use
when working with MCMDU:
The first step in the interview process will be to prepare the interviewee(s). This step will be
performed no matter who the interviewee is. In this step we will schedule an appointment time
and place for the interview, supply the interviewee with information on point of the interview
and provide priming questions for the interviewee.
After we have prepared the interviewee(s), we will proceed on to the actual interviews. The
interviews will differ based on the interviewee(s). The following information provided is
interviews we intend to conduct based on who is being interviewed at the time:
MCMDUs inventory management staff:
MCMDUs inventory management staff will be vital during the interview process. There are
many topics that need to be addressed when interview the inventory management staff including
their thoughts on a new inventory system, ad-hoc inventory reports, and inventory information
for e-commerce retailers. The following questions plan to be addressed:
9. INFORMATION REQUIRED DETERMINATION STRATEGY 9
1) What would you say is the best thing about the current system that is used by the
inventory management staff?
2) How do you think the system could be different to better and make more sufficient the
work that is done by the inventory management staff?
3) How does the current process of adding inventory information to current Microsoft Excel
2010 workbooks (by way of the marketing/sales staff and manufacturing staff, as well as
Vice President of Operations and the Vice President of Sales) work for your staff? What
changes, if any, do you believe need to be made to the process?
4) Explain the process Ad-hoc inventory reports. How does your staff go about completing
these reports? What steps are required of you?
5) How does your staff maintain the templates for inventory information from e-commerce
retailer customers? Is this management easy or complicated? If complicated, how would
you suggest simplifying?
MCMDUs Marketing and Sales Department and Manufacturing staff:
We will also interview MCMDUs marketing and sales department, as well as the manufacturing
staff. These two groups will be important to gain information concerning a new inventory
system as well as information concerning recurring inventory reports. The following questions
will be addressed:
1) What do you like or dislike about the current system being used to transmit basic
information on new products to be added to inventory management on paper form that is
taken to the inventory management office?
2) What process is used to gather necessary signatures for these forms and how much time
does it take to get forms approved?
10. INFORMATION REQUIRED DETERMINATION STRATEGY 10
3) How do you use the reoccurring inventory report? Does the report contain sufficient
information? Is monthly a sufficient recurring date or should reports be done within
smaller or larger time frames?
E-Commerce Retailers:
The last group to be interviewed will be the e-commerce retailers. E-commerce has grown to
make us 80% of MCMDUs business. These retailers are important to the future success of the
company and should be considered when developing a new system. The following questions
will be asked:
1) How would you describe the overall process of doing business with MCMDU?
2) What changes do you think MCMDU can make in order to more sufficiently do business
within the e-commerce sector?
3) What are your companys inventory information requirements for doing business with
MCMDU?
a. Follow-up (if necessary) What is necessary to doing business with MCMDU that
is not provided by MCMDU?
b. Follow-up (if necessary) What is provided in your own proprietary templates to
support the provision of information on MCMDUs items purchased for resale
that MCMDU does not provide? How can MCMDU adjust this issue?
11. INFORMATION REQUIRED DETERMINATION STRATEGY 11
The following is a generic interview outline to be used throughout the interview process:
Interview Outline
Interviewee: Interviewer:
Location/Medium: Appointment Date:
Start Time:
End Time:
Objectives: Reminders:
Agenda: Approximate Time: 30- 35 minutes
Introduction 1 minute
Background on Project 2 minutes
Overview of Interview 1 minute
Questions 10-15 minutes
Summary of major points 3 minutes
Questions from Interviewee 5 minutes
Closing 1 minute
General observations:
*outline based on information provided in figure 6-2, Modern Systems Analysis and Design
(2014) (p. 156)
12. INFORMATION REQUIRED DETERMINATION STRATEGY 12
Final Considerations
Our consulting firm believes that a three-part strategy is best when determining the
required information needed to create an information support system for the company Mid-
Century Modern D辿cor Unlimited. Based on the information provided by the owner, Ms.
Draper, we have concluded that approaching the company from three different anglesartifact
analysis, observation, and interviewswill be provide significant and pertinent information
needed to create the system.
13. INFORMATION REQUIRED DETERMINATION STRATEGY 13
References:
Business Case on Mid-Century Modern De'cor Unlimited. (n.d.). Retrieved September 21, 2013,
from https://una.angellearning.com/AngelUploads/Content/14011-
201410/Case%20Files/Business_Case_on_MCMDU_-_Phases_1_and_2.pdf
Hoffer, J. A., George, J. F., & Valacich, J. S. (2014). Modern Systems Analysis and Design (7th
ed.). Upper Saddle River, New Jersey, United States of America: Pearson Education, Inc.
Retrieved September 21, 2013
Thakur, D. (n.d.). Different Strategies for the Requirements Determination. Retrieved September
21, 2013, from eComputerNotes: http://ecomputernotes.com/mis/system-
analysis/explain-briefly-the-different-strategies-for-the-requirement-determination
Zhu, Z. (n.d.). Requirements Determination and Requirements Structuring. Retrieved September
21, 2013, from umsl.edu: http://www.umsl.edu/~sauterv/analysis/6840_f03_papers/zhu/