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on usability…
Going behind Ford Model-T, black…
ItallstartedOctober1,1908.Beforeeach
carwasspecialonebuildedforeach
customer,speciallydesignedforthat
customer,veryexpensiveandverydifficultto
maintain1 andrepair.
AfterHenryFordcarswherenomore
buildedforthatparticularsinglecustomer,
carwasforeveryoneofus.Notafancycar,
THATcarwithonedesign,samefeatures
andevenonecolor:black.
Wasahugesuccess,butthenthings
changed:wenowhavethepossibilityof
choosingthecarwelikemoreamongthe
availableonesandwemaychooseamonga
lotofdifferentoptions.
Thisapproachiscommontomostofthe
productsandservicesofferedonthemarket,
but,oddlyenough,NOTinmostofthe
internetbasedservices2 .
Thelasttimeyouaskedyourbanktobuyanhomebankingservicedidyougetalistofdifferent
productstochooseamong,alargelistofoptions?
Mostprobablyno!
Yougotausername,aonetimepasswordkeyandtheindicationthatthePINwillbedeliveredlaterby
physicalmail.

1

ThemostimportantfeatureoftheFordModel­Twastobethefirstonebuildedwithinterchangeableparts,before
eachcarhaddifferentpartsandincaseoffailureitwasnecessarytoadaptit,thechainproductionisonlya
by­productofthisapproach.Thisissomethingthatshouldteachusalotofthings,butisanotherstory.
2
Thesameconceptappliestomostofthesoftwarepackagesandoperatingsystems,butagainanotherstory.

December6th,2013­page1of2
on usability…
Therearealotofdifferentcustomers,therearealotoffunctionalitiesandpossibleoperationsbut
apparentlytheone­size­fits­allphilosophyisstillthere!
Weshouldhavedifferentproductswiththepossibilityofchoosingdifferentfunctionsanddifferent
workingprocedures.Asanexampleacustomerthatmakesapaymenteveryweekwilllovemultiple
pageswizardhelpinghimstepbystep,butacustomerthatmakes10paymentsadaywilllovetohave
asinglepagefastmultiplepaymentsform.
Thesystemcouldalsocontinuouslyanalyzecustomer'sactivitiesandproposethealternativesthat
seemsmoresuitableforthatparticularcustomer.Ofcourselogandbehaviouralanalysiscouldalso
beanimportantinstrumenttohelpusbuildingnewandbetterwaysofdeliveringservices.
Theideaofadaptivesystemisnotnew,itissomehowanextensionoftheoldideaofprogrammingby
examples:bigdataandcomputingpoweraretheenablingtechnologiesthatcouldmakeitareality.

December6th,2013­page2of2

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Going behind black ford model t…