主管不會教、自己學不會的 Google analytics
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文档讨论了谷歌分析的必要性及其功能，包括流量分析、内容分析、社交分析和转化分析等。强调了设定业务目标、识别关键绩效指标（碍笔滨）和测量成果的重要性，并提供了一些有关自定义报告和行为分析的定制建议。最后，作者分享了个人学习谷歌分析的经验，并欢迎指正。
![What is Google Analytics
Google Analytics
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安兒哩替斯](https://image.slidesharecdn.com/googleanalytics-131121052445-phpapp01/85/Google-analytics-12-320.jpg)
主管不會教、自己學不會的 Google analytics
- 3. Why need Web Analytics
- 4. Why need Web Analytics Not Only for
- 5. Why need Web Analytics Not Only for PV , CTR…
- 6. Why need Web Analytics 圖片來源 http://theleanstartup.com/
- 7. What is Google Analytics
- 8. What is Google Analytics 一般稱為
- 9. What is Google Analytics ＧＡ
- 10. What is Google Analytics 流量分析
- 11. What is Google Analytics Google 分析
- 12. What is Google Analytics Google Analytics KK [??n!ˋ?t?ks] DJ [??n?ˋlitiks] 安兒哩替斯
- 13. What is Google Analytics 分析工具
- 14. What is Google Analytics 分析工具 內容分析
- 15. What is Google Analytics 分析工具 內容分析 社交分析
- 16. What is Google Analytics 分析工具 內容分析 社交分析 行動分析
- 17. What is Google Analytics 分析工具 內容分析 社交分析 行動分析 轉換分析
- 18. What is Google Analytics 分析工具 內容分析 社交分析 行動分析 轉換分析 廣告分析
- 19. What is Google Analytics It’s
- 20. How let it work
- 21. How let it work
- 22. How let it work 造訪人數?
- 23. How let it work 造訪人數? 停留時間?
- 24. How let it work 造訪人數? 跳出率? 停留時間?
- 26. Thank you ! 謝謝各位 講完了！
- 27. Thank you ! 謝謝各位 講完了！ 下班回家！
- 28. 当然没有这麼好的事
- 29. 不會變的事情就是 變
- 32. Define Business Objectives Identify Goals Establish KPIs & Targets 這個沒有什麼好講的 圖表資料來源 Michael Pantoliano Segment / Measure Outcomes
- 33. Goals 類型 URL Destination Page Depth Time on Site
- 37. 設定 Goals
- 39. Goal: “The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users.” KPI: “A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing.” (pretty smart dude) http://paulgraham.com/growth.html
- 40. How To Define "Active Users" ? (活躍使用者)
- 42. We’ll come back to the ‘how’
- 49. Custom Variables
- 50. Name Active User Logged In Join Month Author # of Orders Recency Value Yes, No Yes, No 05, 06, etc. John, Steph 1,10, etc. Days/Months
- 51. Event
- 53. Behavior Flow
- 59. Measure
- 60. Michael Pantoliano | @MikeCP
- 61. http://dis.tl/URQ60W 55+ Custom Alerts (LunaMetrics)
- 64. iFrame Track
- 65. Where use the iFrame Facebook Canvas Facebook Fans Page Custom Web page 圖片來源 build-a-facebook-application-with-zend-framework
- 66. iFrame Track Problem ? Tracking traffic sources to your Facebook iFrame Tab is not possible ? Facebook will be the referral for all the traffic to your Facebook iFrame Tab ? Visitors using IE will not be tracked 資料來源 how-to-track-facebook-iframes-with-google-analytics
- 67. Campaign URL builder 資料來源 campaign-url-builder-with-short-url-and-twitter-posting
- 68. Delayed redirect ? Campaign tracking ? Delayed redirect if the visitor is landed on the iFrame Page 資料來源 how-to-track-facebook-iframes-with-google-analytics
- 69. GA not work on IE solution: P3P (Platform for Privacy Preferences) 資料來源 how-to-track-facebook-iframes-with-google-analytics
- 70. Short URL
- 71. 最後 還是要先說一下
- 75. Thank You! 羊小咩 Lamb Mei lamb@lamb-mei.com 2013 / 11 / 20
Editor's Notes
- #42: When you eventually start generating revenue, your active users # should have a direct relationship with revenue figures